Current Analysis Product Assessments -...
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© 2010 Current Analysis Inc. All rights reserved. Current Analysis Product Assessments Service Info Primary Audience Product Managers Sales Benefits Increase awareness and knowledge of competing products Stay informed of recent market developments and product enhancements Improve messaging by understanding how to attack and defend against competitive positioning Quickly navigate to related intelligence reports, and competitor, product, and market assessments. In-depth analysis of a product’s Strengths and Weaknesses. Convenient chart highlights product’s competitive position on key customer Buying Criteria. Buying Criteria analysis and ratings look at major issues customer consider before making their purchasing decision. Product Assessment reports provide a comprehensive look at a product or service and its competitive presence in a market. Point and Counterpoint arguments provides sales positioning for competitors and defensive responses for the vendor. Study relevant Product Metrics and recent enhancements. Compare selected products, with Side- by-Side listing.
Transcript of Current Analysis Product Assessments -...
© 2010 Current Analysis Inc. All rights reserved.
Current Analysis Product Assessments
Service Info
Primary AudienceProduct ManagersSales
Benefits
Increase awareness and knowledge of competing products
Stay informed of recent market developments and product enhancements
Improve messaging by understanding how to attack and defend against competitive positioning
Quickly navigate to related intelligence reports, and competitor, product, and market assessments.
In-depth analysis of a product’s Strengths and Weaknesses.
Convenient chart highlights product’s competitive positionon key customerBuying Criteria.
Buying Criteria analysis and ratings look at major issues customer consider before making their purchasing decision.
Product Assessment reports provide a comprehensive look at a product or service and its competitive presence in a market.
Point and Counterpoint arguments provides sales positioning for competitors and defensive responses for the vendor.
Study relevant Product Metrics and recent enhancements.
Compare selected products, with Side-by-Side listing.
