»The CURE™ Platform

»CURE™ Offerings and Touchpoints

»Why CURE™

The CURE™ Story

» The largest consumer publication in the United States

» Focuses solely on several disease states for cancer

» Launched over a decade with an established reader base

» Content includes: education, research, & engagement

The Numbers

Largest Cancer Patient Publication is the US

Nearly 1M Readers

• Patients• Cancer centers• Advocacy groups

Print Circulation

286K

• 185K individual subscribers

• 31K individual physician offices

• Strategic Alliances

All Encompassing Oncology Expertise

CURE™ Offerings

CURE™ Offerings

» Print Materials• CURE™ Publication –Quarterly• Therapeutic Specialty Issues• Cancer Guide

» Digital• curetoday.com• E-newsletters

» Other Reaches

CURE™ Publication

CURE™ print magazine

» Quarterly

» Dedicated contributing authors

» Focuses on• Diagnosis• Treatment• Caregivers• Survivorship

Special Editions

» Therapeutic Specialty Issues• ~ 8/year• Focus on a particular

disease state • Past issues included:

•Colon •Melanoma•Prostate

•Breast

•Blood•Lung

Cancer Guide

» For the newly diagnosed focusing on:

• Defining cancer• Diagnosis• Treatment

» Now in it’s 9th year

» Remains in physician offices for entire year

curetoday.com

Average Monthly Traffic

» Over 90K visits

» 250K page review

» 600K impressions

» Promotion to cure social networks

» Designed for digital responsiveness

curetoday.com Contents

» Dedicated areas to specific cancer types

» (roadblocked

sponsorship)

» Latest News

» Discussion Forum

» Print subscription and Opt-In E-newsletter capability

Other:• Clinical trial section• Cancer terms• Cancer drug glossary

E-Newsletter

Email Distribution

» List of over 124K

• Cancer patients

• Caregivers

• HCP

» Weekly distribution» Highlights latest

discussions and forum

cure™ Mapped!® Program

Innovative showcase for the valuable tools offered on your website.

Features:

• Screen shots• Detailed content

overview• Visual impact for

the utility & depth

An interactive communication platform featuring patients & caregivers in a peer to peer format – our newest offering! » Personal experiences from

multiple perspectives» Valuable disease information» Interactive discussion

hosted by expert clinicians

Includes:• Newsletter• 3 hours of film

Conferences & Events

Conference Perspectives

CURE™ Conference Perspective

» KOL video interview with daily highlights from the patient perspective

» Conference E-newsletters on top 10 highlights, also available on curetoday.com

Extraordinary Healer Award

A Unique Opportunity- CURE magazine readers

honor

oncology nurses for expertise and

compassion

- Held in conjunction with ONS annual congress

- Nearly 1K nurses in attendance at event with essay finalist presentation and keynote speaker

MPN Heroes

• Award reception and gala to recognize the work and achievements of individuals dedicated to improving the lives of people living with rare blood disorder (MPN)

• Takes place at the annual American Society of Hematology

The Value In the CURE™ Platform

The Value of Patient Reach

» Engage target audience at Point of Care

» Expand multi channel touchpoints for increased brand awareness through:

• Print Publication• Curetoday.com• E-newsletters• Special CURE™ Editions• CURE™ Connections• Patient Conference Perspectives

Strategic Alliances – Additional Distribution (36 Cancer Centers, 6 Schools of Nursing, 2 Oncology NP- and growing!)

Advocacy Partners

~41 Partners

• Provides content to the digital platform

• Provides additional reach

Final Thoughts

UNMATCHED READERSHIP

UNMATCHED READERSHIP

UNMATCHED READERSHIP

Studies Support the Need for Easy Information Access:A Closing Thought

In an Oct 2014 study of Cancer Patients, Caregivers and Oncologists

» Patients: 43% of respondents spent 20+ hours researching cancer after their initial diagnosis

» Over half turned to:

• Print Publications• Advocacy Groups• Patient Perspectives• Treatment Options• Digital Publications• Clinical Trials

Marty MurphyDirector Patient Education, Cure & Onclive

919 200 3727mmurphy@onclive.com

www.CureToday.comIntellisphere, LLC

666 Plainsboro Road Bldg. 300 | Plainsboro, NJ 08536

Thank You!