cupcake d i g i t a l

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Cupcake Digital, Inc. Executive Summary

Transcreating world class kids entertainment properties into deluxe educational & storybook apps

#1 Amazon 2012 #3 iPad App 2012

Apple Love 2012 Multiple What’s Hot Features4 Star Rating Common Sense Media

About Cupcake Digital

Cupcake Digital brings together technology, family entertainment, publishing and brand marketing to create a proven process and platform for building successful storybook and educational apps for well-known kids characters and media properties.

Our Approach

We partner with property owners to design, create, promote and sell children’s storybook and educational game apps. Together with our partners, we create a comprehensive long-term publishing plan for our storybooks and apps. We layer in the release of educational and arcade-style games that further drive property monetization. Cupcake Digital markets the apps through online, social media, mobile marketing, public relations and offline channels.

Our unique approach allows for rapid development and deployment of new high-value and satisfying apps to be available and released day and date on iOS (iTunes), Android (Google Play), Kindle Fire, Nook, and other emerging platforms.

susan.miller@cupcakedigital.com

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Our Proven Process

1. Plan and Manage

For each property or character, an integrated and comprehensive publishingplan is developed with the objective of long-term consumer engagement andsustained sales.

2. Transcreate Content

We primarily (but not exclusively) work with existing creative assets to createdeluxe storybooks, iLearning books, educational games, and other kidappropriate apps. Cupcake’s proprietary app engines enable delivery of highquality product quickly and effectively with high customer satisfaction. Theplatform has the ability to seamlessly localize each app for content translation,so that both international sales as well as multi-cultural sales within the United States may be captured.

3. Drive Sales

In addition to developing the apps, we map out a custom digital marketingprogram designed to generate quality content and actionable engagement thatdrives sales. Online marketing initiatives include social media venues likeFacebook, Twitter, YouTube, Instagram, Pinterest and Tumblr, website development andnewsletter creation. We can integrate and cross-promote with the propertyowner’s digital marketing programs. Or we can create a separate and effectivedigital marketing program exclusively for your apps.

Cupcake Digital Value To Our Partners

Experience

The management team combined has over 35 years of industry experience with world-class properties and companiesincluding Nick Jr’s Emmy Award winning Wow! Wow! Wubbzy!, PBS, Warner Bros. Disney, Miramax, Scholastic and others in developing media products and digital content for the children’s market.

Success

A proven track record of design, development and sales of enhanced storybook apps. Our apps have beenfeatured in the What’s Hot, and What’s New section of iTunes. #1 best-selling kids book appin Amazon for over 10 weeks in a row as well as #3 in iTunes.

Quality with Scale

We are able to generate innovative, interactive and well-planned apps from concept to completion with proven quality control mechanisms, including creative direction, writing, project management, technical development and marketing/sales support. We lay out a detailed production schedule and build in many qualitycontrol and approval touch points for the property owner. This way our partners see the development and canweigh in all throughout the process.

World Wide Reach and Adaptation

Ability to “localize” each app based on demand (i.e. offer in different languages)

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Insight We work closely with educators and experts in early childhood education to get their insight on how kidslearn from reading and interacting with storybook apps

A Growing Market - apps for kids and families will continue to expand

Market research proves that parents and caregivers are looking to share the reading experience on theirtablets and phones with their children

The demand for apps created and sold for kids and families is increasing daily

New tablets/platforms are being created with parents and children as the primary target

Sales of smart phones and tablets exceed that of personal computers

It Is YOUR Property

Our team has worked as both licensors and licensees of A+ brands and respects that you are entrusting us with your valuable trademarks and intellectual property.

Quality control and approval processes will be detailed in our kick-off meetings. We build each app for our own children and treat each of our partner’s properties with the same care. We only work with properties we love; we only produce apps that our children love.

How We Partner

Kick Off & Discovery Phase

Determine synergies and collaborate on a mutually beneficial digital app program launch that is in-line with your brand marketing principles, guidelines and timelines. Tell us your story and we will partner to create visually engaging and interactive digital storybook and game experiences that kids and families will embrace.

The Development Process

To ensure our collective vision, we have implemented a rigorous development (approx. 4 -6 weeks) and quality control process with dedicated touch points for review and feedback. We take into account the necessary launch expectations for profitability, including budget targets for iOS (iTunes), Android (Google Play), Kindle Fire, Nook, and other emerging platforms.

Spreading the News

Marketing, advertising and public relations campaign are executed across a wide spread digital ecosystem to engage and drive positive reviews and sales.

Content Generator

Populate engaging and consistent content across relevant websites and newsletter outreach. Localization strategies in various languages build wide support. All content is vetted by educators in early childhood education to validate insights and process.

Amplification

Establish social content strategies across various channels including Facebook, Twitter, YouTube, Instagram, Pinterest and Tumblr. Dedicated social brand champions responsible for protecting core brand identity while managing message development and outreach to drive consumer engagement and app sales.

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cupcake d i g i t a l