Is your team up for the challenge?

Join us for a breath-taking weekend amidst the stunning scenery of the Lake District for an exhilarating challenge in a fun environment, combining a competitive race with a party atmosphere on the Saturday evening with drinks, food and an informal awards ceremony.

The Cumbrian Challenge is Walking With The Wounded’s annual, flagship, fundraising event in the Lake District.

2015 will be the third consecutive year of the event - and the biggest yet with up to 800 participants from 200 teams.

The event aims to raise £400,000 to support 200 more wounded veterans back into work – one for each team taking part in the event.

Teams of four have the choice of two spectacular and challenging routes - Tough or Tougher - with each team fundraising in advance, engaging their friends, families and colleagues.

Competitors get to meet and race against some of the extraordinary service men and women we have been able to support as well as our expedition team members.

The Cumbrian Challenge

The Cumbrian Challenge weekend includes branding, participation and engagement opportunities across the following:

Friday evening - Registration & Briefing

Participants meet up with old friends, team mates and make new acquaintances at race registration. Teams benefit from an official event welcome, pre-race briefing and wholesome evening meal.

They are supplied with registration packs including event-branded maps and technical t-shirts to wear. There is also a fully-stocked bar and the opportunity to shop with our event partners.

Saturday - Race Day

Competitors race alongside beneficiaries and expedition members on one of two courses:

1. Tough (20km with 1,300m of ascent); or

2. Tougher (29km with 1,800m of ascent),

These will take 5-11 hours depending on fitness.

The Event

Saturday - Race Day Ctd

Competitors are all treated to an energizing breakfast on site before an early start on a well-marshalled route staffed by local mountain leaders with water stops, escape routes and cut-off times to ensure event safety is paramount.

At the finish line competitors are cheered home by WWTW staff and beneficiaries and offered hot drinks, food and medals.

Saturday evening - Party

Post-race there is a laid-back prize-giving ceremony and words from WWTW Co-Founder and CEO Ed Parker before hot food, a live band and an evening party alongside charity beneficiaries, staff and wounded expedition team members.

It is a really successful, informal opportunity for participants and event partners to meet everyone in an adventurous environment.

The Event

1. Get involved with a growing, national charity with a heritage of grabbing media attention with challenging expeditions and innovative events, ideas and charitable programmes.

2. Engage your staff and stakeholders in an inspiring event alongside Walking With The Wounded’s beneficiaries, staff and 2015 expedition team members.

3. Expose your company’s name and brand to our database to help increase sales and brand awareness and demonstrate corporate responsibility to your clients, customers and stakeholders.

4. Join our distinguished line-up of long-standing supporters including Virgin Money, Helly Hansen and Glenfiddich.

5. Make a measurable impact for the charity by directly supporting 200 wounded veterans back into employment – one for every team that you enter.

6. Benefit from key brand mentions across WWTW web and social media channels in the lead up to our next major expedition, the ‘The Walk of Britain’ in September 2015 supported by our Royal expedition patron.

Do you want to…?

What your team gets

The team entry fee is £200 (per team of four people) includes:

• Friday evening meal

• Saturday morning breakfast

• Finish-line hot and cold drinks and snacks

• Saturday evening meal and entertainment

• Technical training t-shirt

• Finishers medal

• Mountain rescue team (with vehicle support)

• Route marshalls , First Aid teams and water stops

• Training, food and kit information

• Official timing and checkpoint control staff

• Laminated course map and all event administration

• Toilet facilities and showers at the site base

As well as Tough and Tougher Prizes for:

• Highest Fundraisers, Route Winners, Spirit of the Fells Award and Best Fancy Dress , Fastest 200 (team with a combined age of 200+)

• CC Captains – Anyone completing their third Cumbrian Challenge

How to Enter

1. Visit our website at WWTW.org.uk or call 01263 863 900

2. Add team leader and team name or the full team if you’ve already recruited. You can add or amend your team or route choice up to a fortnight before the event.

3. Select your route – Are you Tough or Tougher?

4. Pay for your team of four (£200 per team so £50 a head)

5. Start training! Get fit for May 2015

We also ask teams to try and undertake some fundraising for the charity, aiming for a minimum of £1000, equating to £250 per team member to help us support a wounded veteran into work for every team that signs up. The minimum age of participants is 16, but every team must have one adult of 21+.

Want to do more? Talk to us about becoming an official partner. Email andy@wwtw.org.uk or call 01263 863 900

1. Local media engagement - print and broadcast

2. Interview / activation opportunities with WWTW wounded beneficiaries and wounded expedition team members

3. Potential involvement with any celebrity friends of the charity taking part

4. Integrated social media plan across all WWTW marketing channels

5. Branded communications to event participants and WWTW database

6. A film of the event name-checking corporate team entries and showcasing the involvement of event partners

7. Integration into ‘Walk of Britain’ media plan as ‘training’ activity for the team

Media Plan

Finding long-term employment is one of the biggest challenges facing wounded servicemen and women hoping to lead a normal life after severe injury.

Walking With The Wounded’s aim is to support all veterans with physical, mental or social injuries to gain the skills and qualifications required to develop new careers outside the military, re-integrate into society and provide long-term security for themselves and their families. As well as our fundraising events we stage extreme expeditions, entirely funded by corporate sponsorship, to highlight the extraordinary determination and courage of these inspirational people and in September 2015 will be staging our first domestic expedition – the “Walk Across Britain” with the Cumbrian Challenge being used as training for some of the expedition members. We would like to invite you to consider starting on a journey with us by supporting the Cumbrian Challenge in 2015.

What we do

With your help we aim to raise enough funds through the 2015 Cumbrian Challenge to support a further 200 wounded veterans back into employment through our First Steps programme.

First Steps is WWTW’s primary programme which finances qualifications and vocational training for our wounded veterans who have been disadvantaged by their service.

WWTW recognises the inherent skills of our armed service and wants to compliment these qualities with recognised qualifications that employers across the country need. This is a first step into new careers outside of the military.

Support 200 more wounded into work

Testimonials

“What a fantastic event, I was so impressed with the organisation. It was very reassuring that there were so many checkpoints along the route and we really appreciated the friendliness we were shown and the encouragement given by all of the WWTW team along the way. We loved being cheered over the finish line by the event organisers. This personal touch was very nice and is something that you don’t normally see at these sort of events.” Lucy Bodenham, Burgess Yachts “Thanks for organising such a great event, it was really excellent…. I hope to be back next year”. Ben Mounsey–Haysham, Waverton Investment Management “What a wonderful event it is – we all enjoyed it and will see you next year!” Liz West, Latitude Group “The Cumbrian Challenge has enabled us to engage with some highly influential people, deliver our brand objectives by assisting with such a well-run experience and to gain valuable PR exposure - all while supporting this phenomenal charity at what is one of its biggest fundraising events in the calendar. We would not hesitate to encourage other partners to experience the potential this event has to offer by offering their support for 2015.” David Wiley, Sales Director, Helly Hansen

A Social Occasion

Walking With The Wounded Stody Hall Barns, Stody, Melton Constable, Norfolk, NR24 2ED

Interested? Sign up at WWTW.org.uk Or please get in touch direct. Contact Andy Sloan Partnership and Events Manager 01263 863 900 andy@wwtw.org.uk

Cumbrian Challenge 2015