Culture Tourism In Nova Scotia
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Transcript of Culture Tourism In Nova Scotia
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Culture Tourism In Nova Scotia
PRESENTED BY: PRATEEK SAGAR SAM SUN CARMEN CAMACHO SHALOHM DANDONA
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INTRODUCTION Known for varied Culture and Heritage
approximately 52% come to explore its culture
Cultural Enthusiasts:
Couples: 51%
Baby Boomers: 13%
Original Inhabitants: Mik'maqs
Other: Acadians, Scottish, Europeans
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MI’KMAQS
Home: Wigwams
Transport: Canoes
Hobbies: Hunting, Fishing, Making decorative art
(Nova Scotia Museum, 2012)
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UNIQUE FEATURESFood & Beverage: local wine and seafood
Accommodation: Campgrounds, Hotels (19th C)
Recreation & Adventures: Sea Kayaking,
Attractions: Cape Breton Park, Fossil Museum
Events & Conferences: Conference Centre (Halifax)
Tourism Services:Summer, Winter, Spring Packages
Travel Trade: Three shores, explore Nova Scotia
Transportation: VIA Rail, Cabot Trail
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The Cape Breton Highland National park
The Joggins Fossil Center
(Joggins Fossil Cliffs, 2012)
(Cape Bretons Attractions, 2012)
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5 UNIQUE SELLING PROPOSITIONSUSP 1: Vibrant cities on the Edge of nature
Fundy Geological Museum Sherbrooke Village
(Keenan’s Blogiddy Blog, 2012)
(Alexian brothers, 2012)
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USP 2: Personal Journeys by land water and airMcAskill Boat tours Cabot Trail
USP 3: Active adventure among natural wonders
Shubenacadie Bay of Fundy
(Nova Scotia Canada, 2012) (Bay of Fundy, 2012)
(Running on carbs, 2012)(Canadian bacon, 2012)
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USP 4: Award winning Canadian local cuisine
Wine Festival Lobser Carnivals
USP 5: Connecting with Canadians
Harbour Lobster Pound Halifax Citadel
(Wines of Nova Scotia. 2012) (Pictou Lobster Carnival. 2012)
(Best Pictures of 2012, 2012) (Explore Nova Scotia, 2012)
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CHALLENGESStruggling with other niche tourism
Lack of marketing
Inability to attract internationational tourists
Damage to socio-cultural environment
Changing tourism perspectives
Focuses more on baby boomers
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RECOMMENDATIONSTarget young market : New website page, slogans
(Explore Nova Scotia, 2012) (Use-It, 2012)
International Marketing: website in other languages, CTC,
Go green: Tree, vehicle, fuel, water and waste
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RECOMMENDATIONSFocusing on giving experience: weaving, knitting classes
Combining culture with adventure and sports tourism
Improve promotion: Advertisements, New marketing agency,
Hotel, Events
(Tripadvisor, 2012) (Lethbridge Hurricanes, 2012)
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REFERENCES Alexian brothers. 2012. Sherbrooke Village. [online] Available from:
http://www.alexianbrothers.net/www/docs/113/skilled-nursing-assisted-living-st-louis-missouri
[Accessed November 30 2012].
Bay of Fundy. 2012. Walk on the Ocean’s Floor. [online] Available from:
http://bayoffundy.com/articles/walk-on-the-oceans-floor/ [Accessed November 30
2012].
Best pictures of 2012. Hall‘s Harbour Lobster Pound [online] Available from:
http://en.bestpicturesof.com/nova%20scotia%20lobster [Accessed November 30 2
012].
Canadian Bacon. 2012. Peggy's Cove. [on line] Available from:
http://atethepaint-canadianbacon.blogspot.ca/2010/08/nova-scotia.html [Accessed
November 30 2012].
Cape Breton Attractions. 2012. The Cape Breton Highland National park.[online]
Available from: http://www.paradisefoundbb.com/attractions.html [Accessed Nove
mber 30 2012].
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REFERENCES (CONTD.) Comp 2012. 2012. Things to do. [online] Available from:
http://www.comp2012.ca/ThingsToDo.htm [Accessed November 30 2012]
Explore Nova Scotia. 2012. Welcome to explore Nova Scotia. [online] Available from: http://www.explorenovascotia.com/ [Accessed November 28 2012].
Joggin’s fossil cliffs. 2012. Joggins Fossil Center. [online] Available from: http://jogginsfossilcliffs.net/centre/ [Accessed November 30 2012].
Keenan‘s Blogiddy Blog. 2012. Fundy Geological Museum.[online] Available from: http://redleafz.blogspot.ca/2011/08/spicers-cove-cape-chignecto-nova-scotia.html [Accessed November 30 2012].
Lethbridge Hurricanes. 2012. The official Home page. [online] Available from: http://www.lethbridgehurricanes.com/article/win-world-junior-hockey-tickets [Accessed November 29 2012].
Nova Scotia Canada. 2012. Shubenacadie. [online] Available from: http://www.gov.ns.ca/nse/protectedareas/hr_shubenacadieCHRSstudy.asp [Accessed November 30 2012].
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REFERENCES (CONTD.) Nova Scotia Museum. 2012. The Mi’kmaq. [online] Available from:
http://museum.gov.ns.ca/arch/infos/mikmaq1.htm [Accessed November 30 2012].
Pictou Lobster Carnival. 2012. Lobster Carnivals in Nova Scotia [online] Available from: http://pictoulobstercarnival.ca/ [Accessed November 30 2012].
Running on carbs. 2012. Cabot Trail [on line] Available from: http://celineparent.blogspot.ca/2012/05/cabot-trail-relay-race-part-two.html [Accessed November 30 2012].
Sympatico. 2012. NOVA SCOTIA Flag. [on line] Available from:
http://www3.sympatico.ca/goweezer/canada/flagNS.htm [Accessed Novem
ber 30 2012].
S-Trip. 2012. About Us. [online] Available from: http://www.s-trip.com/
[Accessed November 28 2012].
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REFERENCES (CONTD) Tripadvisor. 2012. Chukka Canopy Zip Lining. [online] Available from:
http://www.tripadvisor.ca/Attraction_Review-g147312-d1185943-
Reviews-Chukka_Canopy_Zip_Line-
Ocho_Rios_Saint_Ann_Parish_Jamaica.html [Accessed November 30
2012].
Wines of Nova Scotia. 2012. Nova Scotia Fall Wine Festival. [online] Ava
ilable from: http://www.winesofnovascotia.ca./ [Accessed November 30 2
012].