Culture PresentationNorthern Germany vs Russia

GLOBE Model

Natalia GolovanovaBianca Joswiak

Jacqueline D. MöllerVerity Rainey

Agenda

1. Geographic Regions2. Assertiveness3. Performance Orientation4. Future Orientation5. Humane Orientation

Corporate and Consumer Buying Behavior Culture Presentation

This is where we liveNorthern Germany - then -

Source: http://www.ncte.ie/viking/hedmap.jpeg

Corporate and Consumer Buying Behavior Culture Presentation

Source: http://www.worldology.com/Europe/Europe_Nations/Russia/

This is where we liveRussia - then -

Corporate and Consumer Buying Behavior Culture Presentation

Assertiveness- then -

Northern Germany

Sources: http://www.die-nordlichter.de/wikinger/wiki01.jpg http://www.die-nordlichter.de/wikinger/wiki01.jpghttp://commons.wikimedia.org/wiki/File:Lebedev_baptism.jpg?uselang=ru

Corporate and Consumer Buying Behavior Culture Presentation

Russia

Northern Germany Russia

Assertiveness- now -

Sources: http://www.abendblatt.de/region/article1647268/Streitlustige-Nachbarn-Norden-fuehrt-Ranking-an.htmlhttp://www.vaterfreuden.de/sites/default/files/Nachbar-Streitigkeiten-Rechte.jpghttp://www.cfr.org/world/russias-assertive-foreign-policy-part-long-term-trend-argues-cfr-book/p18678http://fusion.net/news/story/guide-russia-edward-snowden-17758http://www.crsd.org/cms/lib5/PA01000188/Centricity/Domain/424/Globe_Study.pdf

Corporate and Consumer Buying Behavior Culture Presentation

Performance Orientation- then -

Northern Germany Russia

Sources: http://www.spp-haefen.de/typo3temp/pics/734d9f7700.pnghttp://www.russianpaintings.net/articleimg/makovskiy_konstantin/makovskiy_konstantin_popular_festival_on_the_pancake%20week_on%20the_admiralteyskaya_square_in_st_petersburg_1869.jpg

Corporate and Consumer Buying Behavior Culture Presentation

Performance Orientation- now -

Northern Germany Russia

Sources: http://www.schleswig-holstein.de/Wirtschaft/DE/InnovationTechnologieEnergie/schwerpunkte/schwerpunkte.html; http://www.wirtschaftsland-sh.de/de/service/detailansicht/article/innovative-projektideen-zahlen-sich-aus/; http://www.ndr.de/regional/schleswig-holstein/butzkies101.html; http://www.schwaebische.de/cms_media/module_img/949/474916_1_articleorg_4eeb5fd559ba0.jpg

Corporate and Consumer Buying Behavior Culture Presentation

Future Orientation- then -

Northern Germany Russia

Sources:http://www.theepochtimes.com/news_images/2005-11-8-vikings.jpghttp://www.russianpaintings.net/articleimg/makovskiy_vladimir/makovskiy_vladimir_peasant_children_1890.jpghttp://www.creationism.org/csshs/v10n2p20.htm

Corporate and Consumer Buying Behavior Culture Presentation

Future Orientation- now -

Northern Germany Russia

Sources: http://www.welt.de/print-welt/article90964/Norddeutsche-legen-mehr-auf-die-hohe-Kante.htmlhttp://www.shz.de/schleswig-holstein/politik/schleswig-holstein-muss-nicht-sparen-id227137.htmlhttp://www.t-online.de/wirtschaft/zinsen/id_66098088/postbank-ranking-der-bundeslaender-wo-die-deutschen-die-dicksten-sparkonten-haben.htmlhttp://m.stuttgarter-zeitung.de/media.media.65420d17-2024-4814-9774-d80e527ffc83.normalized.jpeg http://www.fh-fulda.de/fileadmin/Fachbereich_SW/Downloads/Profs/Wolf/Studies/russia/russia_chapter_tc4.pdfhttp://www.fh-fulda.de/fileadmin/Fachbereich_SW/Downloads/Profs/Wolf/Studies/russia/russia_chapter_tc4.pdf

Corporate and Consumer Buying Behaviour Culture Presentation

Humane Orientation- then -

Northern Germany Russia

Sources: http://upload.wikimedia.org/wikipedia/commons/4/44/Ruslavery.jpghttp://www.russianpaintings.net/articleimg/makovskiy_konstantin/makovskiy_konstantin_peasant_diner_in_field.jpg

Corporate and Consumer Buying Behaviour Culture Presentation

Humane Orientation- now -

Northern Germany Russia

Sources: http://www.abendblatt.de/region/stade/sport_139/article2336215/Typisch-norddeutsch-rau-aber-herzlich.html http://i1.ytimg.com/vi/z-JaD3pLiBw/maxresdefault.jpghttp://cmsdemo26.rz.uni-kiel.de/de/erstsemester/plattduetsch/land-und-leute/typisch-norddeutsch-oder-etwa-doch-nicht http://www.youtube.com/watch?v=z-JaD3pLiBw http://rt.com/news/police-tops-russia-s-corruption-chart/ http://marknesop.wordpress.com/2010/12/18/corruption-in-russia-i-want-less-of-it-or-more-participation-in-it/

Corporate and Consumer Buying Behaviour Culture Presentation

Corporate and Consumer Buying Behavior Culture Presentation

Thanks for your attention