CROSS CULTURE COMMUNICATION AND CULTURE MAPPING

INDIA AND ITALY

Presented By

Nisarg MankadIsheet Gandhi

MEANING

Cross-cultural communication is a field of study that looks at how people from differing cultural backgrounds

communicate, in similar and different ways among themselves, and how they endeavour to communicate

across cultures.

Capital Rome

Government Type republic

Currency euros (EUR)

Population 61,482,297

Total Area 116,347 Square Miles301,340 Square Kilometers

Location Southern Europe, a peninsula extending into the central Mediterranean Sea, northeast of Tunisia

Language Italian (official),), French

Capital New Delhi

Government Type federal republic

Currency Indian rupee (INR)

Population 1,220,800,359

Total Area 1,269,212 Square Miles3,287,263 Square Kilometers

Location Southern Asia, bordering the Arabian Sea and the Bay of Bengal, between Burma and Pakistan

Language Hindi , Bengali , Telugu, Marathi, Tamil , Urdu, Gujarati 4 Kannada 3.7%, Malayalam

ITALY – INDIA : A BRIEF KNOWLEDGE

• Greet by pressing your palms together and bow slightly. Say “Namaste” .

• Shake hands only when offered.

• Do not hug or kiss.

• Allow women to proceed first.

• Do not whistle or wink.

• Do not approach women who are walking alone.

• Do not let your feet touch another person.

• General

• People dress more formally in Italy.

• Shoes should not be marked or worn out.

• Jeans, shorts, and sneakers are unacceptable for business.

• Men

• Accessories such as cuff links and tie clips are common.

• Men wear dark suits with sophisticated ties.

• Women

• Women do not generally wear stockings in the summer.

• Simple, elegant clothes are normal attire.

BUSINESS ATTIRE

• It is preferred to be introduced to someone through a third party.

• There are rarely lulls in conversations in Italy.

• Good topics of conversation are art and films, sports (especially soccer), current events and opera.

• Topics to avoid are saying anything bad about the local soccer team and World War II.

• Begin business conversation with small talk.

• Be open and friendly.

• Discussing personal topics is common.

• Express disagreement indirectly.

CONVERSATIONS AND NETWORKING

MEETINGS, PRESENTATIONS, AND NEGOTIATION TACTICS

• Appearances matter in Italy.

• The way you dress can indicate your social status, your family's background, and your education level.

• First impressions are lasting impressions in Italy.

• The concept of 'bella figura' or good image is important to Italians.

• They unconsciously assess another person's age and social standing in the first few seconds of meeting them, often before any words are exchanged.

• Remain standing until invited to sit down. You may be shown to a particular seat.

• The fork is held in the left hand and the knife in the right while eating.

• Inclusion of wine is a must.

• The host gives the first toast.

• Refusing an invitation is rude

• Be careful about eating meat. If there is meat at a meal, keep it separate from the vegetarian food.

• Business is done more at lunches than dinners.

• 10% is a sufficient tip in most restauraunts.

TABLE MANNERS

FACTS OF DINING IN ITALY

• Greetings are enthusiastic yet rather formal.

• The usual handshake with direct eye contact and a smile suffices between strangers.

• Once a relationship develops, air-kissing on both cheeks, starting with the left is often added as well as a pat on the back between men.

• For scheduling, Indians do not use time so much as people and events. Therefore, be flexible.

• Appointments made early are helpful.

• Many businesses are family-owned.

• Subordinates stand when superiors enter the room.

• Meetings are very relaxed.

MEETING ETIQUETTE

GIFT GIVING ETIQUETTE

• Do not give red flowers as they indicate secrecy.

• Do not give yellow flowers as they indicate jealousy

• If you bring wine, make sure it is a good vintage. Quality, rather than quantity, is important.

• Do not wrap gifts in black, as is traditionally a mourning colour.

• Do not wrap gifts in purple, as it is a symbol of bad luck.

• Gifts are usually opened when received.

1) high context low context

2) monochronic polychronic

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3) Collectivist individualistic

4) Masculine feminine

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5) High power distance low power distance

6) High uncertainty low uncertainty avoidance avoidance

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Perception and cognition

7) Decisive Submissive

8) Theoratical Pragmatic

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9) Universal Circumstantial

10) Loose time Tight time

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11) Multiple events Single events

12) Quick result Big picture

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Self and society

13) Outgoing/informal Private/Reserved

14) Personal fulfillment Loyalty to the tribe

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15) Prescriptive Flexible

16) Doing & measuring Being & feeling

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17) Relationship Task

18) Cooperation/consensus Competition & conflict

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Decisions and Communications

19) Suggestions Statements

20) Contextual Direct

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21) Emotional Contained

22) Avoiding risk Embracing risk

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23) Hierarchical Democratic

24) Merit Standing

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