Culture and Career How does cultural background help to define your career
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Culture and Career How does cultural background help to define your career Manxi Liu Columbia University
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Culture and Career How does cultural background help to define your career. Manxi Liu Columbia University. Warm Up-Chinese language. Warm Up-Chinese language. 你好谢谢再见 ni haoxie xiezai jian HelloThank youGood-bye. What color is the continent of my country?. Where is China. - PowerPoint PPT Presentation
Transcript of Culture and Career How does cultural background help to define your career
Culture and CareerHow does cultural background help to define your career
Manxi LiuColumbia University
Warm Up-Chinese language
Warm Up-Chinese language
你好 谢谢 再见ni hao xie xie zai jianHello Thank you Good-bye
What color is the continent of my country?
Where is China
People’s Republic of China
• Population: over 1.3 billion• Capital city: Beijing• Territory: the 3rd largest
country of the world• Language:Mandarin,Cantones
e
• 56 ethnic groups• 2nd largest economy
AND MORE…
Self introduction
• Born in Chongqing, reside in Beijing• Love travel, food, reading, sports• Came to Columbia University in
2005 for graduate study and then worked for Ogilvy Public Relations
Public Relations (PR)
Definition?
Answer: Public relations helps an organization and its publics adapt mutually to each other.
- Public Relations Society of America (PRSA)
Public Relations (PR)My Definition? Communication and branding
What’s a brand?
• Brand = product? No!• A brand is a relationship between a
consumer and a product• Almost anything can be a brand• Examples?
– Consumer product– Service– Location (video)
– Individual
What do PR people do? (Ogilvy PR)
• Messaging and Planning• Media Relations• Event Planning• Crisis Management• Internal Communication• Government Relations
What does it look like?
My personal story•How did I get into public relations?
AtlantaBostonBrasília Buenos AiresCaracasChicagoDenverLos AngelesMexico City
New YorkRio de JaneiroSacramentoSan FranciscoSan SalvadorSantiagoSão PauloTegucigalpaWashington, D.C.
AthensBarcelonaBrusselsBucharestDublinDüsseldorfFrankfurtHelsinki
IstanbulKievLisbonLondonMadridMaltaMilanMoscowMulheim
ParisPragueSevilleStockholmSt. PetersburgViennaWarsawZurich
AmmanBeirutCairoCasablancaDar Es
SalaamDubai
BangaloreBangkokBeijingChennaiGuangzhouHo Chi Minh
City
Hong KongHyderabadJakartaKolkataKuala LumpurManilaMumbaiNew Delhi
SeoulShanghaiSingaporeTaipeiTokyo
CanberraSydneyIkeja Lagos
JeddahJohannesburgKuwait CityManamaNairobiRiyadh
Yellow dot indicates an Ogilvy PR Affiliate
THE AMERICAS EUROPE AFRICA ANDMIDDLE EAST
ASIA AUSTRALIA
Make connections with home culture/country
Be a local ambassador to bridge different cultures
EXERCISECreate your own PR campaign
• Choose a “product”. It can be your school, community, home country, or even yourself!
• Create a PR plan to promote this product– What’s the goal of this campaign?– How do you want people to view this product?– What’s the key message(s)?– Who is your audience?– Can you create a logo or slogan?– What kind of events or promotion channels can be
effective to convey your key message?– Any negative image about it? Crisis management!– BE CREATIVE!
Any questions?
Thank You! Good-bye!
Xie Xie! Zai Jian!
