Culture is continuous Process by which the norms,values,belief is transfer from one to other generation & Adopted by the society

The Characteristics of Culture-Culture is Idea in nature means consists of belief and value

Culture is an Organizational system

Culture can be learned from one to other generation

Culture also shared to one to others

Its Similar but not same

Culture can be acquired

Culture is the boundary where individual think and act

Odisha and Bengali Culture is Similar not Same

Culture is adoptable and shared

Culture can be learned

Elements of Culture which affect the Consumer behaviour

Language-It’s the Communication by which culture shared to each other

Customs-The Occasion,Holidays,Marriages affect the consumer behavior

Values-The Value of the culture which is gave value to individual

Ritual-The festivals,Occassions affect the consumer behaviour

Ideal Personality-The ideal personality also affect the culture and consumer behaviour

IDEAL PERSONALITY VALUE TO CULTURE (Proud)

Customs and Rituals LANGAUGES

FACTORS

Culture and Consumer behaviour

PREPURCHASE

PURCHASE

CONSUMPTION

DISINVESTMENT

CULTURE AFFECT A LOT LIKE WORD MOUTH

LIVING STANDARD,NORMS,BELIEF

THE PERCEPTION VALUE OF CULTURE AFFECT DURING THE PURCHASE

DECISIONLIKE BRAND,NEGOTIATIONS

THE CULTURE ALSO AFFECT IN CONSMUPTION

PROCESS,MEANS HOW TO USE

DISPOSAL IS ALSO AFFECT BY THE CONSUMER CULTURE(MEANS TO

DISPOSED IT OR TO KEEP IT)

PURCHASE A MOBILE WITH

SRI RAM WALL PAPER

NEGOTIATION & PERCEPTION

CONSUMPTION DIFFERENCES

Marketers Decisions on Consumer Behaviour

National Characteristics-

When the Marketers use to lunch a product they have to understand the national culture of India.

Subculture-

The Marketers should understand the religions of all locations for each products.

Language –

The Marketers should campaign in different languages to understand and change the consumer behaviour.Symbols-The Use of Costumes also different from state to state

Rituals-The Marketers Should Understand the Rituals like Marriages, Customs Etc of India

FISH TEA AND BEEF IN INDIA

HAVING LESS CONSUMPTION

TRACTORS IN PUNJABHIGH SELLING

VALUES AND CULTURE

ENVIRONMENTAL VALUES

Cleanliness Factor-In India Culture is depends on Cleanliness and Very Important Value

Traditional factors-Some Consumers Thing Traditional Way which is related to culture as well.

Status and Symbol-Consumer culture also Depends on Brand ,Status

Security factor-Some Culture Need Security from the Product

Natural Factors-Some Cultures are Different and they consumed different products

VITHAL KAMAT IS PROVIDNING ALL THE ENVIRONMENTAL VALUES

SELF VALUESActive and Passive Factors-The Culture is always active and Passive ,affect the consumer behaviour

Materialist factor-Instrumental-In this The Consumer used this product to satisfy the needTerminal-They Use this according to the status

Hard work factor-Some Cultures are valuable for hard work so that product must go for hard work too.

Rituals Factors-

Rituals are also value of culture which affect the consumer behaviour

You want to wear a Jeans but due to Passive and Active Factor You have to wear the tradition costumes

Other ValuesIndividual Factors-Individual attract for same product but in different culture

Age Factor-The Age difference is also affect the value and culture

Family Factor-The Culture always respect3 all the family as whole in India not a single one

Gender factor-Du to change in culture now a days women are also involved in decision making

Uniformity Factor-In India Maximum people take uniform food according to culture

Siaram Respect to MotherA culture of Family

Honda Mobile Respect to family

A Single product for whole family

Case Study

In each and every Culture through out in India

The celebrations are Common

Rakshya BandanaDiwaliMarriageAnniversaryBirthday

What is the new about this festivals??

The Concept is what should be give as a gift in this festivals.

Problem of Price-Price must be affordable to the consumer

Problem of Packaging-Packging cost must be there

Problem of Choose-The Color which may be not acceptable

Problem of Security-Culture is secure by this or not

Problem of adoption-The Product will be adopted by others or not

In Old Concept Gifts are Given as Rasgula,Mithayi Sunpapadi

Gifts Like Cards, Wish Cards

Direct Money By hand

Which are Simply creates harassmemet and Maximum dissatisfaction due to repeated Materials

Cadbury Lunched the Product for each and every situation and

festivals in India and culture

THANK YOU