Culturalization (c13n), and Communicating a Viable Vision 

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    11-Aug-2014
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    Design

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Design is selfless. When you design solutions for people, you need to take the time to think outside of yourself and your business and root yourself in the needs of others. This cultural perspective is essential in any viable big-picture strategy. Culturalization is also critical when developing a realistic roadmap. Learn how storytelling, vision work, and culturalization weave together and contribute to a viable product and service experience for your patrons.

Transcript of Culturalization (c13n), and Communicating a Viable Vision 

  • culturalization and communicating a viable vision
  • alan blood ux design manager, familysearch.org
  • Part 1 STORIES Part 2 VISION Part 3 CULTURALIZATION
  • Start with a story. Everyone loves a good story. Start with a story. Everyone loves a good story.
  • experiences are inspired by imagination, but they materialize from stories
  • Story #1 Working alongside Deloitte
  • Deloitte Headquarters We had some meetings here
  • potential hangups cultural/religious differences fragmented teams on our side team members all over the planet vendor engagement learning curves aggressive schedule for a broad/deep scope
  • we made time to eat waffles
  • what we learned make the vendor successful they wanted to learn about our culture we will be successful when we get our story straight people open up when they feel safe Bruges belgian waffles are rad
  • we were unified
  • Story #2 learning a bit about asia South Korea, Japan, Taiwan
  • potential hangups different diet language barrier aggressive schedule unfamiliar culture and area different people from hq for this trip communication breakdowns with vendors
  • First stop, South Korea 50 million people
  • family history consultants
  • church leaders
  • church members
  • staff
  • vendors
  • vendors
  • south korea highlights korean bbq is great their records came from china korean language was created by korea families yearn to connect across northern border strong national identity and links to past (deep trees)
  • Next, Japan 128 million people
  • family history consultants
  • church leaders
  • church members
  • staff
  • vendors
  • vendors
  • vendors
  • japan highlights very polite people nice taxi experiences no compiled genealogies cleanest restrooms on the planet traditional and future styles juxtaposed
  • Last stop, Taiwan 24 million people
  • family history consultants
  • church leaders
  • church members
  • staff
  • taiwan highlights sooo many scooters the climate is more tropical a ton of ancient chinese artifacts not huge fans of simplified chinese... food is amazing (but chu dufu reeks)
  • what we learned they are really busy they have way fast internets countries in Asia are more different than similar most people in Asia dont know about the our church Asian countries dont really like each other vendors were a lot like Deloitte way different diets
  • experiences are inspired by imagination, but they materialize from stories
  • Part 1 STORIES Part 2 VISION Part 3 CULTURALIZATION
  • SURVEILLANCE, CHANNELS, CHARGE, CONTROL, DIRECTION, EXECUTION, GUIDANCE, HANDLING, INTENDANCE, LEADERSHIP, MANAGEMENT, MANIPULATION, ORGANIZATION, OVERSIGHT, PLAN, POLICY, POSTURE, RED TAPE, ROADMAP, REGIMEN, REGULATION, RULE, SUPERINTENDENCE, SUPERVISION, TACTICS, TREATMENT, WIELDING, CAMPAIGN, MOVE, COURSE, DEFENSE, TECHNIQUE, PLOY, SYSTEM, WAY, POLICY, SCHEME, STRATEGY, APPROACH, METHOD, MANEUVER, MEANS, TACK, PLAN, DISPOSITION, DEVICE, LINE, INTERNATIONALIZATION, TRICK, PROCEDURE, RED TAPE, CHANNELS, GENERALSHIP, MANEUVERING, PLAN OF ATTACK, WAYFINDING, PERCEPTION, VIEW, SEEING, SIGHT, PERCEIVING, RANGE OF VIEW, GUIDELINE, PLAN, DIRECTION, INSTRUCTIONS, MAP, PROTOCOL, STANDARD PROCEDURE, ACTION, APPROACH, BLUEPRINT, DESIGN, GAME PLAN, METHOD, PLAN, PLANNING, VISION, POLICY, PROCEDURE, PROGRAM, PROJECT, SCENARIO, SCHEME, SYSTEM, ANGLE, ARTIFICE, BRAINCHILD, CRAFT, CUNNING, GAME, GIMMICK, LAYOUT, PROPOSITION, SCENE, SETUP, SLANT, STORY, SUBTLETY, TACTICS, GRAND DESIGN, MANEUVERING, ADMINISTERING, AGENCY, APPLICATION, AUTHORITY, CHARGE, COMMAND, CONDUCT, CONDUCTING, CONTROL, CREATIVE DIRECTION, DISPENSATION, DISPOSITION, DISTRIBUTION, ENFORCEMENT, EXECUTION, GOVERNING, LOCALIZATION GOVERNMENT,
  • ITS OK. everythings gonna be fine
  • SURVEILLANCE, CHANNELS, CHARGE, CONTROL, DIRECTION, EXECUTION, GUIDANCE, HANDLING, INTENDANCE, LEADERSHIP, MANAGEMENT, MANIPULATION, ORGANIZATION, OVERSIGHT, PLAN, POLICY, POSTURE, RED TAPE, ROADMAP, REGIMEN, REGULATION, RULE, SUPERINTENDENCE, SUPERVISION, TACTICS, TREATMENT, WIELDING, CAMPAIGN, MOVE, COURSE, DEFENSE, TECHNIQUE, PLOY, SYSTEM, WAY, POLICY, SCHEME, STRATEGY, APPROACH, METHOD, MANEUVER, MEANS, TACK, PLAN, DISPOSITION, DEVICE, LINE, INTERNATIONALIZATION, TRICK, PROCEDURE, RED TAPE, CHANNELS, GENERALSHIP, MANEUVERING, PLAN OF ATTACK, WAYFINDING, PERCEPTION, VIEW, SEEING, SIGHT, PERCEIVING, RANGE OF VIEW, GUIDELINE, PLAN, DIRECTION, INSTRUCTIONS, MAP, PROTOCOL, STANDARD PROCEDURE, ACTION, APPROACH, BLUEPRINT, DESIGN, GAME PLAN, METHOD, PLAN, PLANNING, VISION, POLICY, PROCEDURE, PROGRAM, PROJECT, SCENARIO, SCHEME, SYSTEM, ANGLE, ARTIFICE, BRAINCHILD, CRAFT, CUNNING, GAME, GIMMICK, LAYOUT, PROPOSITION, SCENE, SETUP, SLANT, STORY, SUBTLETY, TACTICS, GRAND DESIGN, MANEUVERING, ADMINISTERING, AGENCY, APPLICATION, AUTHORITY, CHARGE, COMMAND, CONDUCT, CONDUCTING, CONTROL, CREATIVE DIRECTION, DISPENSATION, DISPOSITION, DISTRIBUTION, ENFORCEMENT, EXECUTION, GOVERNING, LOCALIZATION GOVERNMENT,
  • strategy Using our understanding of what people do, think, and feel to provide ways to help them do, think, and feel in ways that result in an increase of joy. THINK BIG
  • roadmap Starting with viable well-defined steps, and continuing in an upward trend with even more viable well-defined steps. BE REALISTIC
  • vision We consistently help patrons in viable ways to receive an increase of joy in what they do, think, and feel. Patrons return because of the increase of joy they feel in their lives. THINK BIG, BUT BE REALISTIC
  • strategy + roadmap = VISION then use stories to communicate your vision
  • Formulate a Hypothesis DECIDE WHAT TO MEASURE EXPERIMENT BAIL or CONTINUE communicate the experience!
  • keyword: viable Something is viable when its not only perceived to be, but actually is achievable, meaningful, and productive.
  • If your solution only works for a certain market make that clear explain why you targeted that market
  • dont pretend to make a one-size fits all solution your story must BE REALISTIC
  • Be ready to explain: 1) why you targeted that market 2) how and when other markets will be targeted 3) what factors drive your strategy We call that a roadmap
  • Dont boil the ocean Its NOT about doing and being EVERYTHING for EVERYONE right now!
  • expect the UI veneer to enforce consistency design one-size-fits-all data models compromise the brand or message ignore all cultures but your own dont...
  • We dont need sheriffs, we need storytellers