Cultural Treasures Bidbook 2.0

SHARE, INTERACT, RESPECT,CONNECT GET FAMILIAR WITH ALL CULTURES AND THEIR TREASURES

Bidbook version 20.3.2012

By Marco de Groen

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Cultural Treasures is an online platform that allows users to post and share manners of their own and of other cultures with users from all over the world. It can be useful to know about manners when you are travelling, doing business abroad or are researching different cultures. The platform transcends existing references on manners because it does not only describe manners generically. It gives deep insights in the contexts and practical use of manners and related manners. Therefore by using this platform you will never act inappropriate when dealing with other cultures.

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What are manners and how are they connected to culture? In this small infographic I would like to show you how everything is linked together.

Key factors in manners are: •Country •Region •Ethnicity •Religion •Traditions Connected to theme are also the job function of a person and the age of a person.These key factors together are the culture of a person.

Which means that manners and culture are joined in each other.

Manners?

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Chinese people and Dutch people

Scope

Target group

The platform will be a cross media tool that allows people worldwide to understand each other better but also to get more interaction between each other.

Target group motivationChinese people: worldwide, many traditions and manners, biggest import and export countryPersonal motivation: My wife is Chinese

Dutch people: strategic position in Europe, economically strong, experienced tradersPersonal motivation: My own Dutch roots

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Super short introduction •An online platform that will open a door to information that has never been seen or published before!•Insight information about manners •User generated content•Content provided by experts and professionals but also people from different layers in society •This content will be stored in a way that it can eventually be moulded easily into several mediums•This thanks to the way each post is tagged with information provided by each user•Users from the same or from a different cultures can interact with each other on the community •Thanks to this interaction the users will get more respect and understanding for each other •Users will be able to find and build up a network for both personal and business use

Why this platform?•Manners from different cultures have never been shared along with the interesting insights •These insights are only known by people who are very familiar with the culture or raised in it •There is a strong need for more deeper and detailed information about manners•Key factors in this information are: Country, Region, Ethnic group, Religion, Job function and age •These key factors make it very hard to map and list the manners in a linear way, this platform can! •There seems to be a strong need for a community about manners where people can interact •More understanding and respect for different cultures, and a network private and business

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The platform, what?•Online! In the shape of a responsive website •Post a question or a manner, done by users •A club (the users) of selected professionals, experts, students, business people, travellers, culture freaks •Together they share, interact and make content which only they can use! •The platform will become an community and online meeting point •A database will store all information by tags given by the users •The information can be used for anything, articles, mails, books, projects, study, infographics and more! •Look for contacts and work, people always need advice, translators, experts, meetings and workshops

The platform, online•Online you can connect with people all over the world •Connection is made quite easy •The boundaries for visitors are low, so it is very easy to visit •Privacy is no problem on this platform •Easy to connect to social media •One central place online •Log in can be done by PC, smart phone and tablets

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This platform rules because:•It is online so easy to access anywhere! •People form different social layers can interact, which is crucial for good info.•Its not a one way train, information is shared, discussed and commented •The users know what they are talking about, only people with the right knowledge•The platform is connected closely to social media, its of this modern time•Young and old people can be connected, which is good for the future •The manners can be mapped and structured thanks to the tags, this is unique•Privacy is respected and will be protected•Users need to be somebody or have a goal to be on the platform

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Who? The stakeholders (users)•Professionals•Experts •Business people (in Holland and China)•Travellers/Tourists •Students (international students) •Cultural interested people •Investors and sponsors

What is in it for them? In general• Unique content supplied, ranked, shared and discussed by the users themselves• Tagged and mapped content which makes it very easy to use the content• Content with a very high amusement factor but also easy to learn and understand• One central point where people can share and gather for manners• Respect and understanding between different cultures• Enrich themselves• Build up a network with contacts • Get content which is reliable • Create a cultural heritage for themselves and other generations • Be able to use the content and create new products of it only they can since they are the users (they have the privilege)

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Target groups•Professionals: Job possibilities, Networking, Be able to distinct themselves

•Experts: Job possibilities, More knowledge, Networking, Be able to distinct themselves •Business people: Job possibilities, Networking, Job possibilities, Interesting data

•Travellers/Tourists: Share experiences, Gain information, Find contacts •Students (international students): Gain information, Adapt faster to study country •Cultural interested people: Share experiences, Get more understanding Partners •Investors and sponsors: Get useful data, Be able to advertise more specific

What is in it for them? Each group

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Why post?•Create a cultural heritage•Be part of the select club that can use the information but also can learn from each other •Build up a network and identify yourself•Enrich yourself and others •Make people aware of the power and use that are connected to manners •Change peoples insights and state of mind towards each other•Improve communication, respect and understanding for each other •Find people with the same interests

Eventual outcome by posting•Users can promote themselves and show their knowledge •Only the users can make use of the shared content and its information, they have a privilege •Users from Holland and China can interact to clear out questions and problems •New relations,work and business can be started and made on the platform •Information out of different social layers will give a very detailed and valuable perspective •Networks can be shared and used from each other•A club/community will be formed which allows users to enrich each other in many ways•A bridge will be build between countries and their culture

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So how does it all connect?•On the next page you will see a conceptual model •Please read form left to right and from up to down •Questions? Then please ask at Twitter or [email protected]

https://twitter.com/CT_Treasures

mailto:[email protected]

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CONCEPTUAL MODEL

A USER POSTS A MESSAGE ABOUT MANNERS

Post/Type message Message must be manneror tradition related

Selected by himselffrom his own background

or someone else his background

CULTURE-Country-Region-Ethnicity-Religion-Age-Job

Traditionsand

Manners

Connected to Family and friends

Join or helpto create

community

BY POSTING

COMMUNITY/GROUPHave the opportunity for:

-Interaction

-Content

Find and connect toother users of different

cultures or the same

User uses... For the post

-Stories-Experiences-Education-Way he is raised

-Learn-Share-Comment-Discuss

Understandingand

Respect

-Contacts-Work-Opportunities-Insight information

-Unique information-Heritage of culture-Valuable information

Insight information

Cultural interested peopleStudentsBusiness peopleTouristsExpertsInvestors

Usefull and usable for

DATA TAGS/INFO

Post may consist ofText, Photo’s or Video’s

FILLED IN BY USER

-Username-Age-Job function-Country-Region-Ethnic group-Religion-Catagory

Info connectedto user profile

Data connected to each post

In useraccountand each

post

Catagory subjects

-Eating-Greeting-Entering House-Manners-Etc.

CRUCIALNEEDEDDATA

Consistsof

Will structure and map posts

CONTEXTCONTENT-Culture-Time-History-Location-Circumstances-Language

Is connected to

-Actions-Language-Objects-Job function-Behavior-Environment

Might include

All combined together =Unique data and information

-Gathered-Ranked-Shared-Discussed-Feedback-Mapped-Structured-Tagged

A bookAn applicationA websiteArticlesE-mailsSocial Media

Data can be resharedin different new shapes like:

Thanks to usersand community

INFORMATION AVAILABLEONLY FOR USERS

Stakeholders

Post needscontent and context

Register/Log inFIRST

Register/Log inFIRST

Man or Woman

NETWORK

Suppliers

People in different social layerscan give useful various information

QUESTION

-At home-At work

SOCIAL MEDIA

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Website prototype, look and feel•On the next page you will see some screens of the website •First you will see the homepage, latest page, and a manner page •Questions? Then please ask at Twitter or [email protected]



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LOGIN

SIGN UP

POST!

TYPE YOUR MANNER, TRADITION OR ETIQUETTE HERE... (MAX. 100 WORDS)

USER: MARCO DE GROENCOUNTRY REGION MEDIA TAGS

TYPE A TITLE...

LANGUAGE: ENGLISH

PLAY INTRO

MANNERS COMMUNITY USAGE

SHAREINTERACTRESPECTCONNECT.Cultural Treasures is an online platform that allows users to post and share manners of their own and of other cultures with users from all over the world.

JOIN NOW, ITS FREE

WHAT MEMBERSSAY:Marco de Groen, Holland“Lorem ipsum dolor sit amet, vitae elit dui, facilisis vel dapibus a cursus pede ut.”

Marco de Groen, Holland“Lorem ipsum dolor sit amet, vitae elit dui, facilisis vel dapibus a cursus pede ut.”




BROWSE MANNERS

© 2012 CULTURAL TREASURES

CONNECT WITH CULTURAL TREASURESBROWSE CULTURAL TREASURES GENERAL INFORMATION CULTURAL TREASURES

MannerQuestionCommunitySearch

HelpGuidelinesTerms of usePrivacy policy

About usContactPublicationsNews

Follow us on Twitter

Follow us on Facebook

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HOMEPAGE

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LANGUAGE: ENGLISH

Everything Catagory Country Region

MannersQuestions

Bearclaw in the freezerI heard that hotel owners in China, Shanghai keep a real bearclaw hidden in the freezer. This so the owner of the hotel can give the claw as a gift to an important guest. This because the bearclaw stands for power and respect, and it is the most precious gift you can give to someone else.

Marco de Groen Comment Map Add TagsShare Rank

10Comments

15Shares

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M What to wear?Some colors have different meanings for Hokkien. The most familiar one is red which symbolizes prosperity/luck. This is important to remember when publishing or designing products. Black is a big taboo color because it is connected to funerals and bad luck. Try to avoid wearing black especially completely black outfits during celebration days like Chinese New Year, Birthdays and Weddings.


10Comments

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Q

Leave some food behindCleaning your plate is fine but don’t clean the plate where the dishes are being serve on. Leave a bit to on the plate to show some modesty. Also on a day like Chinese New Year leaving a bit behind means you have an extra spiritual food reserve through out the year.


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MHow to say hello in China?Bow to say hellow and goodbye, say “Ni Hao”. To be super polite ask if they have already eaten. If they haven’t then invite them for a meal to make a great impression. Shake hands and bow is both accepted. Bowing in general is a sign of respect. Many older Chinese lower their eyes during the greeting.


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Q



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M Rude to touchIt is not appropriate to touch Hokkiens on their shoulder, also don’t touch them in any other way. This strongly applies to all Chinese in general, it is a big offense to tap/touch someone on the shoulder. It is said that by touch/tapping someone’s shoulder, you would put out one of three holy flames inside the person’s body. This will cause a lot of bad luck to that particular person.


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LATEST PAGE

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LANGUAGE: ENGLISH




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Marco de Groen

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MUser:

Most popular location

Tag cloud

Media

China Shanghai Hospitality

Hotels Respect

Power

illegal

Meal

Dinner

OwnerChinese Mandarin

Tradition Director

Status

CommentsStatus

Status

Map Add TagsShare Rank

Maggie Slim sounds really good to me I think I will be trying this one soon on my trip to Japan.

Maggie Slim sounds really good to me I think I will be trying this one soon on my trip to Japan.

Flag Upload Media

Experts on thisMarco de Groen Graphic Designer The Netherlands

Marco de Groen Graphic Designer The Netherlands








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MANNER PROFILE

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LANGUAGE: ENGLISH

I have a hard questionLorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volutpat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit dui id massa.


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Never saw this beforeLorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volutpat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit dui id massa.


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Chinese are very friendlyLorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volutpat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit dui id massa.


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POST!

TYPE YOUR TEXT HERE... (MAX.200)

USER: MARCO DE GROENFILE MANNER QUESTION TAGS

TYPE A TITLE...

Looking for a translatorLorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volutpat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit dui id massa.


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How to say hello in China?Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volutpat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit dui id massa.


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A new online platformLorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volutpat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit dui id massa.


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MOST POPULAR

Discussion Poll MeetingJobs Projects

Marco de Groen Looking for a translator Comment (2) • 2 hours ago




COMMUNITY PAGE

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LANGUAGE: ENGLISH




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LANGUAGE: ENGLISH








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What is Cultural Treasures?

About us.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus massa nunc, volutpat ac lobortis eget, congue sed urna. Maecenas nisl sem, sagittis vitae bibendum et, viverra a nulla. Phasellus adipi-scing semper dolor, et eleifend urna consectetur eget. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.

Sed in ligula sed nibh ullamcorper ornare at sed velit. Sed feugiat lectus ut urna dignissim interdum. Vivamus vel ligula vitae dui sodales posuere. Quisque metus turpis, porta vel convallis sit amet, con-sectetur a lectus.

About us

Contact

Publications

News

Help

Guidelines

Terms of use

Privacy policy

INFORMATION

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LANGUAGE: ENGLISH








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SexMale

Date of birth1 1984January

CountryNetherlands

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LOGIN PAGE

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Cultural Treasures (Button)Also is the home button

When on other page thenhome, transfer to home

MANNERS (Button)Button to post a manner

Post menu will slide down

QUESTION (Button)Button to post a questionPost menu will slide down

LATEST (Button)Button to see latest posts

Transfer to new page

COMMUNITY (Button)Button to see community


SEARCH (Button)Button to make a search

Search menu slides down

LANGUAGE (Button)Button to choose language

Menu will slide down

SIGN IN (Button)Button to go to sign in page


LOGIN (Button)Button to go to login page


POST MENU

VIDEO INTRODUCTION

VIDEO MANNERS VIDEO COMMUNITY VIDEO USAGE

INTRO TEXT MEMBERS TEXT

JOIN BUTTON (Button)Button to go to join nowTransfer to new page

BROWSE MANNER (Button)Button to go to search page






Text as button, will transfer toinformation page



Button to social media



Button to post mannerdata will go to database

Title text

Text max 100 words

USER INFOCOUNTRY

Slide menu will open to select country

REGIONSlide menu will open

to select region

MEDIASlide menu will open

to add media

TAGSSlide menu will open

to add tags

WIREFRAMES

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Cultural Treasures (Button)Also is the home button

When on other page thenhome, transfer to home

MANNERS (Button)Button to post a manner

Post menu will slide down

QUESTION (Button)Button to post a questionPost menu will slide down

LATEST (Button)Button to see latest posts


COMMUNITY (Button)Button to see community


SEARCH (Button)Button to make a search

Search menu slides down

LANGUAGE (Button)Button to choose language

Menu will slide downSIGN IN (Button)

Button to go to sign in pageTransfer to new page

LOGIN (Button)Button to go to login page


JOIN BUTTON (Button)Button to go to join nowTransfer to new page

BROWSE MANNER (Button)Button to go to search page

HomepageManner post

(on same page)Homepage

Question post(on same page)

HomepageLatest page(New page)

Community page(New page)

Seach menu(on same page)where you are

Langu. menu(on same page)where you are

Sign in page(New page)

Login page(New page)

Seach menu(on same page)where you are


Sends youto the pages

Info page(New page)

Info page(New page)

Sends youto social media

Homepagebottom menu

HomepageTop menu

Post will be send to database

Post will be send to database

User data will be send to database

After logintransfer to

Latest page

After searchmanners and

question will apprear

After searchmanners and

question will apprear

After choicethe languagewill change

Manners andquestions are shown

Posts in communityare shown

All interactiondata is send to

database

Users can addtags,media,

comment etc.

Users can addtags,media,

comment etc.

All interactiondata is send to

database

User can posta discussion,job,poll etc.

Search data is send to database

Database

Statisticswill be formed

Infographicswill be formed

Manners and question profiles

WIREFRAMES

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CONCEPTUAL MODEL

A POSTED MANNER OR QUESTION HAS THE FOLLOWING OPTIONS

MANNER OR

QUESTIONPOST

DATABASE

SHARE

USER

RANK

ADD TAGS

MAP

FLAGADD COMMENT

ADD MEDIA

Get interaction

Video, Picture, Links

Follow manner/questionand receive updates

FacebookTwitter

Linkedin

Replies are linked to manner/question

Manner/questionlinked to his name Add location/add region

Add name tags like:Religion, Ethnic group, Environment,

Job, Language, Locations etc.

Give a point

Most ranked manner/questionwill become year favorite

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A manner or question posts consists of:



10Comments

15Shares

4Tags

M

TITLE TEXT

TEXT TO EXPLAIN MANNEROR QUESTION

Database

IS IT A MANNEROR QUESTION?M OR Q

HOW MANY COMMENTS ARE THERE MADE?

SHARED HOW MANY TIMESAND WHERE?

HOW MANY TAGS DOES THE POST HAVE?

USERNAME MAKE COMMENT SHARE POST ADD LOCATION RANK POST

ALL THIS DATA IS SEND AND KEPT INTHE DATABASE

ADD TAGS

I have a hard questionLorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volutpat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit dui id massa.


10Comments

15Shares

4Tags

WIREFRAMES

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Website database visualisationAll stored data in the database on this platform could be shaped in useful statistics and infographics.They will be very useful for users. Here are 2 examples:

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Importance of this platformCultural Treasures = Manners = Culture =

• Education • Development • History and future • Identity • Knowledge • Way of life

• Pride • Life • Independence • Image • Innovation • Connection


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Main goal of this platformTo get a cultural heritage that has unique information,is structured and mapped thanks to the users who generated the content themselves.

And achieve the 2 main question points when I started this project • How to let people post on this platform? • Let people see each others culture through each others eyes?

Primary goal of this projectMake people post their manners on this platform



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Promoting this platformWhere to promote it?

• Social media! Twitter, Facebook and Linkedin • Airports, where people from all over the world hang out • Embassy’s of China and Holland (for now) • Cultural events • Travelling agencies • Business meetings or conferences • Online groups and communities

By promoting the platform on these places people from several social layers arecontacted. This so a wide variety of people will visit the platform.

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Promotion how?Dig into social media and its strength Creating profiles and interact with people online to draw theme to the platform. React on their questions and manner related posts on Twitter and Facebook. But also by making a Linkedin group so business people are more easy to connect. The social media will be: Twitter, Facebook and Linkedin

A campaign By creating a campaign where I want to provoke people with Dutch and Chinese cultural background I hope to pursue theme to set things straight and come to visit the platform. The idea is to show a manner, or to mention something about a culture which is absolutely not true. In this way I want to give people the feeling that they have to set things straight or correct this issue about their culture. By showing the link to the platform people will get the chance to react on the manner at the platform and share their true story and vision. When they visit the website they will see more manners and questions and I hope this will trigger theme to keep visit this platform. This campaign can be promoted at the following places:

• Airports: • Embassy’s of China and Holland (for now) • Cultural events • Travelling agencies • Business meetings or conferences • Online groups and communities

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Campaign exampleJUST STICK IT IN!OR NOT?

Let the world knowon CulturalTreasures.com

JUST PASS IT OVER!OR NOT?

Let the world knowon CulturalTreasures.com

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REVENUE MODEL WHO WHAT HOW

REVENUE MODEL

USER(FROM TARGET GROUP)

MANNERS ANDQUESTIONS

COMMUNITYOF USERS

NETWORKCONTACTS

CULTURALTREASURES

INVESTORSSPONSORS

MANNERS ANDQUESTIONS DATA

KNOWLEDGE ANDSERVICES OF COMMUNITY

YEARLY PRODUCTBOOK,APP, ETC.

STATISTICSINFOGRAPHICS

NETWORKCONNECTIONS

SOCIAL MEDIA

THE PLATFORM

MARKETING

CAMPAIGN

MONEYPROFITS

KNOWLEDGE,UNDERSTANDING

PROFITS

PERSONALIMAGE PROFIT

NETWORKPROFITS

(WORK OPPORT.)

CULTURE PROFITS

(HERITAGE)

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Why this bidbook?• Join the club when the platform is ready • Give some precious feedback on this idea • Sponsor or invest in this platform • Questions? Then please ask


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Contact• Twitter • [email protected]




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Thank you for your time!

Kind regards,

Marco de Groen


Cultural Treasures Bidbook 2.0

Design

Transcript of Cultural Treasures Bidbook 2.0