Cultural Tourism Diversity of Built Heritage Picture Final Conference Luxemburg 21 –23 September...
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Transcript of Cultural Tourism Diversity of Built Heritage Picture Final Conference Luxemburg 21 –23 September...
Cultural Tourism Diversity of Built
HeritagePicture Final Conference
Luxemburg
21 –23 September 2006
Brian Smith
Secretary General
Background to EAHTR
• EAHTR formed in Strasbourg By Council of Europe in October 1999
• Represents approx 950 historic towns and cities– 12 International, National,
Regional Associations and individual cities
• Aim– To promote the interests of
Europe's historic towns and regions
• Objectives– International co-operation in urban
conservation and cultural heritage – Share experience and good practice
– Promote vitality viability, and sustainability of historic towns
• Activities– Newsletter & Web Site
• www.historic-towns.org
– European Commission projects • INHERIT, EPOCH, CULT-STRAT
– Conferences• Dubrovnik Symposium
– Cultural Tourism – Economic Benefit or Loss of Identity 27th –29 September 2006
Cultural Tourism & Diversity of Built Heritage
• Cultural Tourism– Expanding market
• International -1.6B –local higher• Europe lower internationally
– Important to define broadly• ‘Way of Life’ of people or region not
only built heritage
– Inherent conflicts + social & economic advantages
• Impacts need to be understood and managed
• Role of local authority crucial• Balanced approach based on
International Charter ‘principles’ UN WTO &UNESCO
• Diversity of Built Heritage – Historic cities developing
strategies that promote positive diversification
– Expanding definition of historic core – using visitor management techniques of interpretation & signing
– Converting historic buildings to new uses to diversify visitor experience
– Promoting industrial heritage & exploring recent past as source of inspiration
– Need to understand identity & value of whole place
• Integrated approach– International & National
levels– Regional -Economic and
Spatial strategies e.g. Andalucia promoting Granada not Ubeda
– City - effective governance & co-ordination – leadership, strategy and management
Gdansk
Verona
Castel San Pietro - Verona
Castel San Pietro
• San Pietro Hill– Sacred by Romans 1st C BC– Centre of City Life from
Mediaeval times
• Theatre uncovered early 20C –Austrian Barracks demilitarised
• Objective to revitalise recover urban identities underlying Verona
• Create multi centre city
CULTURAL DIVERSITY
INDENTITY PROSPERITY
THREATS & OPPORTUNITIES
CULTURAL STRATEGIES
& TOOLS
CASE STUDIES & DISSEMINATION
KEY TO SUSTAINABLITY
Conclusions
• Importance of defining cultural tourism broadly
• Promoting a balanced sustainable approach based on the principles set out in the adopted International Charters
• Understanding Identity and need for diversity important –acting on it requires: Integrated Approach at all levels
• Understand and value the whole place not just the tourist icons –its identity, local distinctiveness and sense of place
• Unique qualities of historic environments have an importance to local communities over and above their value as a tourist destination
• Need for effective tools and case study good practice – learn lessons
• More work needed on the underlying processes that produce effective action on the ground
• Dissemination important
• EAHTR uniquely placed to help dissemination– E.g. Dubrovnik Declaration