Cultural Tourism: Demonstration Effect and Culture Clash
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Transcript of Cultural Tourism: Demonstration Effect and Culture Clash
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Cultural Tourism: Demonstration Effect and Culture Clash
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Demonstration Effect
The culture of visiting tourists influences, overwhelms or replaces the local, traditional culture
• local population observes tourist culture and wants to emulate (copy) that tourist culture
Hong Kong, Special Administrative Region, China
Demonstration Effect in China?“Why China’s youth find western culture attractive”
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Examples?
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Starbucks around the world
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Why is this negative?
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Why is this negative?
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Culture ClashDifferences in cultural values and customs that place people in conflict with one another
How could this happen on a trip?• Different customs regarding appropriate clothing (see picture below)• Food (type of food, food handling/preparation, diet restrictions, how
animals are slaughtered, how food is consumed, meal times, alcohol/beverages, leftovers, money/tipping)• Religion• Different languages• Hand Gestures/Body Language/Eye Contact• Greetings (hand shake, bowing/curtsy, no contact, hugging, kissing
the cheek)
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