Cultural studies
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Transcript of Cultural studies
![Page 1: Cultural studies](https://reader036.fdocuments.in/reader036/viewer/2022083002/558ba2e5d8b42aa84a8b4573/html5/thumbnails/1.jpg)
Name: Hirva P VoraSem: 2
Roll No: 09Culture: Its concept & Origin
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What is Culture?
• ‘Culture’ derives from ‘cultura’ and ‘colere’, meaning ‘to cultivate’.
• By the 19th century in Europe it meant the habits, customs and tastes of the upper classes.
• ‘Culture’ which makes a society ‘’ a cultured society’’
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What ‘Culture’ means now in Cultural Studies:
• Culture is the mode of generating meanings and ideas.
• Meanings are governed by power relations• Elite culture controls meanings because it
controls the terms of the debates.• Non-elite views on life and art are rejected as
‘tasteless’ , ‘useless’ or even stupid by the elite.
• The aim of ‘Cultural Studies’.
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• Margaret Mead: “Culture is the learned behavior of society or a subgroup.’’
• Clifford Geertz: ‘’ Culture is simply the ensemble of stories we tell ourselves about ourselves.’’
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Origins
• The growth of cultural studies is linked to the rise in interest in popular culture in Western societies in the 1960s.
• More leisure time, widespread television viewing, music and other cultural ‘states’, especially among the youth, brought popular culture to the forefront of critical scrutiny.
• Within the academy cultural anthropologists , sociologists and historians were beginning to express greater interest in social history, especially those of the subordinated groups such as women, African Americans and the colonized.
• The tone of this early version of cultural studies was set by students if the British New Left, especially Richard Hoggart and Raymond Williams.
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Popular Culture
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The Production and Consumption of Culture
• Matter of Class• Matter of economy• Matter of representation• Culture is a Product: made, Marketed and
consumed.
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Thank you