Cultural Sensitivity

CULTURAL SENSITIVITY

PrejudiceEthnocentrismStereotypeSexismMulticulturalismCultural SensitivityEthnicityRacismRaceInternalized OppressionDiscriminationHeterosexismCulture

The ability to be open to learning

about and accepting of

different cultural groups.

Cultural Sensitivity


A belief that racial differences produce an inherent superiority of a particular race.

Racism


A generalization of characteristics that is applied to all members of a cultural

group.

Stereotype


A subconscious belief in negative stereotypes

about one’s group that results in an attempt to fulfill those stereotypes

and a projection of those stereotypes onto other members of that group.

Internalized oppression


A belief in the inherent superiority

of one pattern of loving over all and thereby the right to

dominance.

Heterosexism


To make a difference in

treatment on a basis other than

individual character.

Discrimination


The recognition and acknowledgement that society is pluralistic. In

addition to the dominant cultural, there exists many

other cultures based around ethnicity, sexual orientation, geography, religion, gender,

and class.

Multiculturalism


An attitude, opinion, or feeling formed without

adequate prior knowledge, thought,

or reason.

Prejudice


The belief in the inherent superiority of one sex (gender) over the other and thereby the right to

dominance.

Sexism


A body of learned beliefs, traditions,

principles, and guides for behavior that are

shared among members of a

particular group.

Culture


To judge other cultures by the standards of one’s own,

and beyond that, to see one’s own standards as the true universal and the other culture in a negative way.

Ethnocentrism


As a biological concept, it defines groups of people

based on a set of genetically transmitted

characteristics.

race


Sharing a strong sense of identity with a particular

religious, racial, or national group.

Ethnicity

Ways to Facilitate Communication Across Cultural Boundaries

1. Recognize differences

2. Build Your Self-Awareness

3. Describe and Identify, then Interpret

4. Don’t assume your interpretation is correct

5. Verbalize your own non-verbal signs

6. Share your experience honestly

7. Acknowledge any discomfort, hesitation, or concern

8. Practice politically correct communication

9. Give your time and attention when communicating

10. Don’t evaluate or judge

Business Etiquette Around the World

• Greetings and Introductions• Forms of Address• Use of Business Cards

• Meetings and Appointments• Business Lunch or Business Dinner

• Negotiating and Getting Job Done• Entertainment and Gift Giving• Email, Telephone, Letters and Memorandum Styles of

Communication

Greetings and Introductions

• Kiss, Bow, or Shake Hands?– In Germany, always shake hands, firmly but briefly.– In Japan you may greet with a hand shake, but the bow

is the traditional Japanese greeting.– In Italy, Mexico, Latin America and in Spain, women may

kiss on both cheeks after knowing you awhile. • Forms of Address

– Never Use First Names and Don’t Suggest to be Called by Yours.

– In Germany, always use professional titles after Mr. or Mrs. In Mexico use “Ingeniero” followed by last name to address a male engineer.

Business Cards• In Japan business cards are extremely important.

Present your card with both hands. When you receive a business card spend several seconds studying it and do not write on it or put in your pocket in the presence of the giver.

• In many parts of the Middle East, you should never use your left hand when giving your business card.

• Print your business card in English on one side, and in the language of your host on the other.

• Learn the protocol of giving business cards.

Doing Business in Mexico

• First names are reserved for family and closer acquaintances.

• Professional titles are a very important part of Mexican business protocol. Doctors, professors, engineers, lawyers, CPAs, and architects are always addressed by their professional titles.

• Use professional title followed by a surname, e.g. "Ingeniero Fernandez“, “Doctora Gonzalez”. Always use a title when addressing someone, and use the form “usted”, which means “you”.

In Mexico• Anyone without a professional title should be

addressed by a courtesy title such as "Mr.", "Mrs." or "Miss" followed by a surname. If you don't know someone's last name, just use the courtesy title.

• Mr. = "Señor = Sr."• Mrs. = "Señora = Sra."• Miss = "Señorita = Srita.“• For a lady, use "Señorita“ if you don’t know

her marital status.• Mexicans have two surnames that consist of

their father's last name followed by their mother's surname. “Sr. Raul Martinez Castro”

Doing Business in Germany

• First names are reserved for family members and close friends. It's not uncommon for colleagues who have worked together for years not to know of each other's first names.

• For those without professional titles, or if you're unsure, use a courtesy title, followed by a surname.

• Mr. = "Herr"• Mrs. (or Ms.) = "Frau"

In Germany

• German business culture is extremely hierarchical, so be sure that you learn and use the professional titles of those you expect to encounter.

• Professionals of any kind will expect to be referred to as "Herr" or "Frau", followed by the correct occupational title.

• An individual with a Ph.D. should be addressed as "Herr (or Frau) Doctor Professor."

In France

• When speaking French, use the "vous" form until you are asked to use "tu."

• French business culture is intensely hierarchical, so be sure to learn and use the titles of everyone you plan to encounter. In many offices, first names are not used.

• "Madame" is a basic title of courtesy for all women, as is "Monsieur" for men.

• The French will sometimes introduce themselves by first saying their surname, followed by their first name; if both sound like first names, be sure to ask.

In Russia• It is appropriate, when meeting someone, to simply

state your family name without any additional greeting.

• Learn the titles of everyone you plan to encounter, as these distinctions are very important in this culture.

• Russians have three names. The first name is a given name, while the last name is the father's family name. The middle name is known as a patronymic; for a man, it ends with the suffixes "vich" or ovich" meaning "son of." For a woman, the patronymic ends with "a" or "ova" which means "daughter of."

Doing Business in Japan• First names are reserved for family and

close friends. • Don't invite others to call you by your first

name.• Even if you are on a first name basis with

a Japanese colleague, it may be appropriate to use his or her last name in the presence of colleagues, to avoid causing any embarrassment.

• Use courtesy titles such as "Mr.", "Ms.", or the suffix "san", in addition to last names.

In Japan

• "San", an honorific attached to a person's last name, is not to be used when referring to your spouse or children. Also, it is not used to refer to someone in your company when talking with someone outside it. This is because it is considered bad manners to elevate people of your own group when speaking with "outsiders.

• The Japanese often use professional titles in the place of actual names, as an acknowledgment of a person's status.

Importance of Learning Foreign Language

• “You can buy in any language, but to sell you have to speak their language”

Cultural Sensitivity

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