Cultural Sector Online Strategy Forum 2 October 2012
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Transcript of Cultural Sector Online Strategy Forum 2 October 2012
Andrew Lewis
Digital Content Delivery Manager Victoria and Albert Museum, London
linkd.in/andrewlewis
Digital Content Delivery
October 2012
• Current thinking and aims
• Some recent things we have
done
• Interesting things that
happened
• Questions
Thinking
• Faster, smaller changes
• Short planning cycles
• Evidence-based change
• Review and rationalisation of portfolio
• Changing governance
• Splitting content from delivery
• Data driven model
• Mobile first approach
• A direction, not a destination
Past, present and future
V&A website landscape March 2012
Suggested actions in the 6-12 months
Governance
Achieved 2011 - 2012
• Introduced responsive design
• Initiated blog-fed newsfeeds (external
hosting)
• Launched calendar app
• Migrated main CMS to the Cloud
• Negotiated new digital governance
model
• Improved data process for collections
• Restructured digital media department
• Closed down 50+ legacy microsites
• Closed down 100+ legacy interactives
Next steps
• Improve What’s On display
• Mobile map feature driven by collections
data
• Image migration
• Close down old Drupal servers
• Tackle video delivery
• Digital Labels
• Refresh Search the Collections
• Develop content programme
• Refresh home page and global
navigation
Blogs as devolved news-generating content
Evidence-based approach
• Email newsletter (general
marketing)
• Email newsletter (paid Members
only)
• Site promotional module
Marketing Channels being tracked
Email newsletter
Site promotional module
All
Andrew Lewislinkd.in/andrewlewis@rosemarybeetle
October 2012