Cultural knowledge
Transcript of Cultural knowledge
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CULTURAL KNOWLEDGE
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SCHUMANN’s Theory of Acculturation
Euphoria Hostility AcceptanceReverse Culture Schock
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The Behavioral Component
Gaze Patterns across culture:
• When answering ‘think’ questions:Japanese vs Canadians: look up or down?
being polite or showing lack of knowledge and confidence?
• Body contact and Social Greetings across culturesHandshake? Semi-hug? Kiss on both cheeks?How do you greet your friends?
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The Cognitive Component
• Shared meanings.• Time awareness.• Gender roles.• ‘Help yourself’ approach as guest.
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INTERCULTURAL COMMUNICATION
• Small talk and taboo topics• Argentine, Venezuelan and Chilean: Politics• Saudi Arabia: “How is your family?”• South Africa: marital status.• Non verbal behaviour: “We’ll have to meet for
lunch soon.”
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East - West
• Japanese company:Launch a new product based on informed intuition, numbers as commitment.
• American and European company:Market research, product surveys, risk analyses, probability studies.
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Why must we know about it?
Sharing session