Cultural Diversity Ibm

7/31/2019 Cultural Diversity Ibm

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Cultural diversity, IBM style

Its tempting for organisations in Australia to assume that our employee communities generally reflectmulticultural Australia. Certainly my experiences at IBM Australia during the past few years havetaught me the value of reality-checking assumptions about what it means to be a culturally diverseorganisation.

Formal statements relating to diversity at IBM can be found as far back as 1953 by the then CEOThomas J Watson Jnr, who said: It is the policy of IBM to hire people who have the personality, talentand background necessary to fill a given job, regardless of race, colour or creed.

More recently, in 2001, IBM Australias bi -annual employee opinion survey included questions toenable us to better understand how different ethnicities fared within the corporate culture of thecompany. The study findings presented some variation between ethnic groups in individual levels of satisfaction with particular variables. Cultural issues did make an impact on how staff felt about IBM,especially where differences impeded clear communication, for example, between a line manager andstaff member.

The decision to develop a strategy for cultural awareness and acceptance within IBM Australia wasdriven by corporate values (one of which is respect for the individual), legal requirements ( Anti-

Discrimination Act and Racial Discrimination Act ) and the business case. IBMs thinking on culturaldiversity did not develop in a vacuum. It is a long-held view that by valuing diversity, IBM uncoversnew perspectives, taps different knowledge and experience and generates innovative ideas,suggestions and methods. Three pillars that are in place to make up IBMs diversity strategy are:

Creating a work/life balance.

Advancement of women.

Integra tion of people with a disability.

Making the business case for diversity

IBMs employee opinion survey (EOS) provided the hard data to substantiate the business case forcultural diversity. Modern organisations face a skills quandary. On one hand, their workforce is ageingand skilled workers are in increasingly short supply, while the demands of clients driven byglobalisation and advanced technology are becoming more complex. So any organisation that fai ls tomaximise opportunities for all employees will fall into a talent gap and miss business opportunities.

Part of the business case was about retention, particularly retaining people with languages other thanEnglish as their first language. Such employees are crucial to IBMs ability to serve its interna tionalclients. For example, an IBM Information Technology helpdesk, based in Brisbane, mainly deals withJapanese clients.

Another case reflected the global business market in which IBM operates. Employees must recogniseand act on global opportunities. They must be able to operate effectively in a variety of cultural andbusiness environments, whether travelling overseas or operating at home.

Establishing that cultural diversity makes good business sense is essential in obtaining the support of business managers. Ironically, it also reduces the need for a large budget to put programs in place.The diversity team found that once organisational managers understood the rationale for the programand began viewing it as an investment in good commercial practice, they were actually offering tocontribute resources in time and incidentals.

Making cultural diversity part of IBM Australias DNA

Our most effective diversity programs combine push and pull strategies. Weve made good headwaythrough company-led, top down practices such as formalised training or policies like floating cultural


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holidays (exchanging an Australian public holiday for another significant cultural holiday). However thetruly great progress has come about through the momentum generated by individuals who arepassionate about diversity issues and truly want to make i t happen.

Aside from IBMs diversity team within human resources, three other groups within IBM have formallyidentified roles in the implementation of the companys overall diversity strategy. These are IBMsDiversity Council, diversity contact officers and diversity champions.

The Diversity Council

IBMs Diversity Council, chaired by our CEO Philip Bullock, ensures that IBM visibly encourages andvalues the contributions and differences of employees from various backgrounds. Its key objectivesare to heighten employee awareness, increase management awareness, and encourage the effectiveuse of IBMs diverse workforce.

It does so through key initiatives such as developing attraction and recruiting strategies along withretention and awareness strategies (which includes the education of managers and employees). Oncethe business case for cultural diversity was established, it became a focus for the council and IBMs HRdirector, Robert Orth, was appointed as an executive cultural diversity sponsor. In this capacity, Orthworks with a team of senior IBM managers who champion particular diversity programs within IBM.

This is achieved through personal commitment, regular communication, by gaining support for theprogram from other IBM managers and influencing decision making that may impact on the program.

Under the guidance of the Diversity Council, a series of cultural diversity employee roundtables havebeen held to gather more face-to-face feedback and ideas from staff. These meetings have generatedmany practical ideas for increasing awareness of cultural diversity within IBM. Some, like thesuggestion for a cross cultural communication course, were simple ideas that became pilots for fullyfledged diversity training initiatives. Others, such as a networking and cultural evening with theVietnamese community in Brisbane, were one-off events.

Diversity contact officers

Diversity contact officers are regular permanent employees who volunteer to be conduits of information relating to diversity, are trained as work/life balance coaches, and help to integrate people

with a disability into the IBM workforce. They include men and women from a variety of ethnicbackgrounds, people with disabilities and people who are gay or lesbian, transgender or bisexual, toreflect the diversity of our organisation.

Diversity champions

Our internal diversity awards recognise and celebrate individuals whose actions encapsulate ourdiversity principles. They help to raise awareness of the diversity program and establish culturaldiversity as the norm within the company.

The power of internal awards for diversity champions lies in bringing to life the actions of real employees. The diversity team works closely with internal communications and public relations tocommunicate success stories. Ensuring that stakeholders outside the company know about the diverseculture within IBM directly supports recruitment efforts and forming commercial relationships,

reinforcing the business case.

Cultural awareness/acceptance in action

Cultural diversity education and awareness initiatives at IBM can be grouped under two headings:individual professional development and general staff awareness.

Professional development

IBM manager QuickViews are, as the name suggests, intranet -based resources designed to givemanagers essential and accessible information to conduct business successfully with clients or


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colleagues from another country. Topics include: culture and globalisation, culture and business anddiversity and multicultural management. So if a manager is called upon to travel suddenly to a newculture, QuickViews offers handy hints on business meeting protocol.

Another professional development initiative is IBMs Shades of Blue a more in-depth program formanagers who are engaged in cross-cultural business interactions or have multicultural teams. Shadesof Blue is a unique learning experience in developing cross-cultural competence. The workshop-basedtutorials train employees in:

Understanding the cultural bias of each team member and their impact on mutual perceptions.

Why certain behaviours and communication styles fail in some cultures.

Identifying approaches to address cultural gaps that could lead to misunderstandings.

Handling issues about team decision -making, giving or receiving feedback and conflict resolution.

The courses cater to individual managers or members of an established multicultural team and aredesigned to heighten awareness of each persons own cultural biases and increase their sensitivity toother cultures. The shades experience can be a powerful team-building exercise for multiculturalteams to transcend cultural differences and become a high-performing team.

General staff awareness and polices

IBMs cultural diversity strategy relies on raising the general level of awareness of different cultureswithin the organisation. General initiatives include:

Celebration of Chinese New Year for Sydney employees.

Publication of a diversity calendar, showing various dates of cultural significance that might berelevant to employees and business relationships.

Introduction of a floating holiday program where employees can exchange a public holiday for asignificant cultural holiday.

Employee representation at an IBM global conference on multicultural people in technology.

Looking to the future

The most valuable learning for me has been to clearly distinguish religion from cultural diversity.Simply, cultural awareness and acceptance is the theme rather than religious observation.

The proof of programs, such as those designed to promote cultural diversity, lies in the results.Retention rates, staff satisfaction, client feedback and new contracts will all determine how successfulthe company has been. Quantifiable results will soon be available from another EOS study to reviewthe effectiveness of the program. In the meantime, the Diversity Council is reviewing anecdotalfeedback from the business units who are making the most of cultural training.

Kylie Nicolson is diversity program manager, Organisational Culture and

Change for IBM Australia & New Zealand.

Comments? Suggestions? Email: [email protected]

Building a Team Culture 10 Action Areas

1. Provide an inspiring vision
mailto:[email protected]:[email protected]:[email protected]://www.1000advices.com/intro/vision_brief.htmlhttp://www.1000advices.com/intro/vision_brief.htmlhttp://www.1000advices.com/intro/vision_brief.htmlhttp://www.1000advices.com/intro/vision_brief.htmlmailto:[email protected]


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2. Define shared values

3. Set stretch goals

4. Develop team leaders

5. Synergize complementary skills

6. Celebrate diversity 7. Encourage team activities

8. Empower teams

9. Provide coaching

10. Reward collective achievements

Strategy, Structure, and Culture: Aligning ourOrganizational Systems

By David Brubaker, PhD | June 13th, 201 12 comments

Photo by Matt Westervelt via Flickr

Ive consulted with over 100 organizations in the last 25 years, but in the last five years Ivenoted a distinct trend. Organizational leaders used to contact me with a vague request formediation or consulting services bec ause we have a conflict and we need help to resolve it. In
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recent years, however, leaders have been much more likely to specifically request strategicplanning or structure review processes and often both together. Ive experienced this shift as anencouraging move towards proactive rather than reactive intervention processes in organizations.

I also attribute this shift to growing awareness among organizational leaders of the importance of aligning structure with strategy. Organizational leaders today are keenly aware of the importanceof developing a shared vision and values to enable diverse organizational members to work together for a common purpose. And most leaders also know that the decision-making structuresthat might have served the organization well for years need to be reviewed and often revised. Inthe turbulent environment within which all organizations now must operate, more organic andflexible structures are becoming an urgent priority.

But while I am increasingly asked to lead strategic planning and structure review processes,I have only once been asked to conduct a culture review for a client. Strategy is about visionand structure is about authority, so both are critically important. But culture is about meaning,and meaning will trump both vision and authority over time. As Peter Drucker once said,Culture eats strategy for breakfast.

Why dont organizations typically undertake culture audits? For one thing, its very hard to do.Most of culture is at the level of assumptions, beliefs, values and norms and thus is tacit andinvisible or at least informal. We may hesitate to initiate a study of our culture as we honestlydont know how to do so. But Ive also come to believe that organizational leaders intuitivelyknow that an org anizations culture is stronger than even its top leaders. When a new leader eager to make big changes encounters an entrenched organizational culture the culture almostalways wins. This is why many lead pastors, school superintendents, and even U.S. presidentsdont last more than three or four years in their roles. So how do we change an entrenchedorganizational culture, at least when that culture is preventing the organization from fullyachieving its mission and vision?

In our Little Book of Healthy Organizations , Ruth Zimmerman and I offer five suggestions forsuccessful cultural change. They are as follows:

1. Learn the culture.2. Name the strengths and weaknesses of the culture.3. Build a coalition of organizational members committed to cultural change.4. Work at cultural change incrementally rather than instantaneously.5. Become the change you wish to see (especially important for leaders).

An organizations culture (often comprised of numerous subcultures as well) determines theorganizations behavior more than the organizations strategy or structure. Yet it is the oneelement of organizational life that we are least likely to study, name, or work deliberately tochange. Lets celebrate whats right about our organizational cultures, but lets not hesitate toalso name the weaknesses of our cultures and work cooperatively to change them.

Related posts:
http://www.amazon.com/Little-Book-Healthy-Organizations-Understanding/dp/1561486647http://www.amazon.com/Little-Book-Healthy-Organizations-Understanding/dp/1561486647http://www.amazon.com/Little-Book-Healthy-Organizations-Understanding/dp/1561486647http://www.amazon.com/Little-Book-Healthy-Organizations-Understanding/dp/1561486647

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