Cultural Diversity as Human Capital
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Transcript of Cultural Diversity as Human Capital
Cultural Diversity as Human Capital
eCulture: the European Perspective
Zagreb
25 April 2003
1
Cultural Diversity Cultural Diversity as Human Capitalas Human Capital
Jesse MarshAtelier Studio Associato
Cultural Diversity as Human Capital
eCulture: the European Perspective
Zagreb
25 April 2003
2
Politics of CulturePolitics of Culture
COMMUNICATIONSTECHNOLOGIES
GLOBALISATIONOF MARKETS
CULTURALIDENTITY
“InformationSociety”
Cultural Diversity as Human Capital
eCulture: the European Perspective
Zagreb
25 April 2003
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TechnologyTechnology
Definitions from The American Heritage Dictionary, Microsoft Bookshelf
1. a. The application of science, especially to industrial or commercial objectives.b. The scientific method and material used to achieve a commercial or industrial objective.
2. Anthropology. The body of knowledge available to a civilization that is of use in fashioning implements, practicing manual arts and skills, and extracting or collecting materials.
A humourous invention for a fork-pen that allows employees to work during lunch.
A material object produced for an industrial objective (shipping wine), transformed by social practice.
Cultural Diversity as Human Capital
eCulture: the European Perspective
Zagreb
25 April 2003
4
FrameworkFramework
INFORMATIONSOCIETY
CULTURALDIVERSITY
THREAT OPPORTUNITY
ASSET
OBSTACLE
DEFENSIVEENTRENCHMENT
NETWORKEDINTERCULTURALITY
COMPLIANTHOMOGENEITY
SUBTLEDIFFERENTIATION
Cultural Diversity as Human Capital
eCulture: the European Perspective
Zagreb
25 April 2003
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Components of CapabilityComponents of Capability
COLLECTIVECREATIVITY
CULTURALLITERACY
TECHNOLOGYLITERACY
COMMUNICATIONALCAPABILITY
Cultural Diversity as Human Capital
eCulture: the European Perspective
Zagreb
25 April 2003
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Evaluation FrameworkEvaluation FrameworkPolicy Areas Access Competence Motivation
InformationSociety
Common ground for big and small.
Innovation in building new social structures.
Mutual respect: communities, cultures, individuals.
CulturalIdentity
Informed access to other norms and expres-sions.
Ability to communicate, negotiate.
Opportunities for expression of identity.
LocalDevelop-ment
Counter-balancing global forces of homo-geneisation.
Valorisation of territorial specificity.
Anchoring and openness.
Cultural Diversity as Human Capital
eCulture: the European Perspective
Zagreb
25 April 2003
7
Technical LiteracyTechnical Literacy
COMPETENCEGAP
TECHNOLOGYADOPTERS
TECHNOLOGY LIFE-SPAN
NUMBEROF PEOPLE
COMPETENTUSERS
COMPETENCERATIO
COMPETENCEGAP
TECHNOLOGYADOPTERS
TECHNOLOGY LIFE-SPAN
NUMBEROF PEOPLE
COMPETENTUSERS
COMPETENCERATIO
COMPETENCEGAP
TECHNOLOGYADOPTERS
TECHNOLOGY LIFE-SPAN
NUMBEROF PEOPLE
COMPETENTUSERS
COMPETENCERATIO
Cultural Diversity as Human Capital
eCulture: the European Perspective
Zagreb
25 April 2003
8
Cultural LiteracyCultural Literacy Centre of
Europe European Periphery
Mediterranean Basin
Heritage Industrial ArtiCultural AgriCommer-cial
Culture Conformity Diversity Interculturality
Networks Capital-based Social networks
Continuously negotiated
Markets Mass markets Niche markets Barter markets
Technology Advanced-transfer
Adaptated-autonomous
Ad-hoc constructed
Target Large organisations
Networked SMEs
Non-profits, NGOs
Policy Industrial Cohesion Social Innovation
Cultural Diversity as Human Capital
eCulture: the European Perspective
Zagreb
25 April 2003
9
Collective CreativityCollective CreativityDimensions
Criteria Economic Social Environ-
mental Cultural
Critical mass
Diversity
Accessibility
Safety and security
Identity and distinctiveness
Innovativeness
Linkage and synergy
Competitiveness
Organisational Capacity
Cultural Diversity as Human Capital
eCulture: the European Perspective
Zagreb
25 April 2003
10
Policy ShiftPolicy ShiftObjective
Industrial Policy Stance
Social Innovation Policy
TechnicalLiteracy
Close “gaps” in individual opportunities for access and skills in the most technically efficient manner.
Take advantage of existing competencies and facilities and focus on technology as a means of socialization.
CulturalLiteracy
Use incentives and legal constraints to influence the culture industry’s production and distribution markets.
Promote inter-cultural interaction and mutual understanding and respect.
CollectiveCreativity
Promote creativity by protecting intellectual and artistic rights, promote investment through commercial protection.
Review the role of copyright in relation to needs of original artists. Promote Open-Source type agreements.
Cultural Diversity as Human Capital
eCulture: the European Perspective
Zagreb
25 April 2003
11
Areas to InvestigateAreas to Investigate• Economies without Money
Non-market work (Pietilaa), Open Source “Gift Culture” (Raymond, Himanen), LETS… (Robertson)
• De-codification of KnowledgeCulture as non-codified, concrete knowledge in the “I-Space” (Boisot)
• Where is Home?Home and cultural identity, home and hospitality (Negroponte), portable homes, nomadic cultures, non-places (Augé), making places home (Jacobs)