*Culture concept in ManagementCulture dimensionsCorporate culture

*1. Culture dimensionsCulture intellectual collective phenomena

Characteristicslearnedcollectivesymbolicstructuredpersistentdynamic

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Culture spheres

national culturesindustrial culturesfunctional culturesprofessional cultures corporate culturespersonal cultures

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Culture a integrated systemsymbols, behavior norms, ritualsCultural values, beliefs, attitudes

Culture components:languageethnicityreligionpolitical institutionseconomic standards

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Cultural dimensions Geert Hofstede:

Power DistanceIndividualism vs. collectivismMasculinity vs. FeminityUncertainty AvoidanceTime Orientation

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Cultural dimensions Fons Trompenaars:

Universalism vs. ParticularismIndividualism vs. CollectivismEquality vs. HierarchySequential vs. SynchronicInner directed vs. Outer-directed Specific vs. DiffuseNeutral vs. Affective Achievement vs. Ascription

*2. Corporate cultureCorporate culture elements:BehaviorNormsDominant valuesCompany philosophyRulesOrganizational climate

Corporate culture types (Trompenaars):- power oriented culture (FAMILY)- role oriented culture (EIFFEL TOWER)- project oriented culture (GUIDED MISSILE)- fulfillment oriented culture (INCUBATOR)

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Corporate culture approach:

- ethnocentric mentality- policentric mentality- centrocentric mentality- geocentric mentality

Cultural Tipologies

Monolitic companiesPluricultural companiesMulticultural companies

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Factors which influence the cultural typology of companies:

Acculturation type

Integration degree

Discrimination degree

Identification degree

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Culture influences on management

Centralized vs. decentralized decision makingSafety vs. riskIndividual vs. group rewardsInformal vs. formal proceduresHigh vs. low organizational loyaltyCooperation vs. competitionShort term vs. long term horizonsStability vs. innovation