Cultural Competency in a Diverse Business Environment (for Chattanooga Chamber)
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Transcript of Cultural Competency in a Diverse Business Environment (for Chattanooga Chamber)
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Communicating with Cultural Competency in an increasingly diverse Business Environment
August 13, 2013
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International Business is rolling
into Tennessee
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So, the Germans, French, Japanese,
Koreans are coming...
...but what does this have to do with me?
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Mind the Culture Gap
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Do Any Of These Statements Apply to You?
• I work with people of different cultures/countries and sometimes I feel like we aren't fully connecting
• When working with foreigners I am unsure how to make contact and what contacts to make
• Sometimes it seems difficult to get "honest" information from my foreign business contacts
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Why Culture matters
• Cultural values impact most relevant behaviors in interpersonal processes
* contacting * introducing * trust building * * communicating *negotiating * conflict management *
• Knowing about cultural behavioral preferences will benefit work performance in diverse teams
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Visible & Invisible Parts of CultureVisibles:- what people see, hear, touch, taste, smell- explicitly learned- conscious- easily changed- objective knowledge
Invisibles:- what people believe, value, think, feel- implicitly learned- unconscious- difficult to change- subjective knowledge
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Cultural Dimensions• Individualism vs. Collectivism
• Short-term vs. long-term orientation
• Hierarchical vs. participative orientation
• Need for certainty vs. tolerance for ambiguity
• Orientation towards achievement vs. quality of life
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1. Individualist ……………………………………....…………………....…................ Group-oriented
2. Egalitarian ………………………….…………………....……......…................………. Hierarchical
3. Task-oriented …………………....………………..………..........................………… Relationship
4. Rules ……………………………....…………………....……..............……... Particular Situations
Building Relationships
US GER AR GER* MEX PER|________|_______|________|_______|_______|_______|_______|_______|_______|1 2 3 4 5 6 7 8 9 10Individualist Communitarian
MEX PER AR GER US|________|_______|________|_______|_______|_______|_______|_______|_______|1 2 3 4 5 6 7 8 9 10Hierarchical Egalitarian
US GER AR PER MEX|________|_______|________|_______|_______|_______|_______|_______|_______|1 2 3 4 5 6 7 8 9 10Task-oriented Relational
MEX PER AR US GER|________|_______|________|_______|_______|_______|_______|_______|_______|1 2 3 4 5 6 7 8 9 10Particular situations Universal rules
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1. Implicit ……………………………………....…………………....…........................………..... Explicit
2. Consensual Harmony ………………………….………….................………. Confronting
3. Formal …………………....………………..……………....................................………… Informal
4. Achievement ……………………………....…………………..................……... Balanced Life
Communication
MEX PER AR US GER|________|_______|________|_______|_______|_______|_______|_______|_______|1 2 3 4 5 6 7 8 9 10Implicit Explicit
MEX PER AR US GER|________|_______|________|_______|_______|_______|_______|_______|_______|1 2 3 4 5 6 7 8 9 10Harmony/Consensus-seeking Confrontational
MEX PER GER AR US|________|_______|________|_______|_______|_______|_______|_______|_______|1 2 3 4 5 6 7 8 9 10Formal Informal
GER US AR GER* MEX PER |________|_______|________|_______|_______|_______|_______|_______|_______|1 2 3 4 5 6 7 8 9 10Live to work (achievement) Work to live (balance)
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1. Polychronic ………………………....…………….....................................….... Monochronic
2. External Control ………………………….…….....……................………. Internal Control
3. Risk-averse …………………....………………..….....................………..............… Risk-taking
4. Process-orientation …..…………………....…...........….......…... Results-orientation
Time & Decisions
MEX PER AR US GER|________|_______|________|_______|_______|_______|_______|_______|_______|1 2 3 4 5 6 7 8 9 10Polychronic Monochronic
PER MEX AR GER US|________|_______|________|_______|_______|_______|_______|_______|_______|1 2 3 4 5 6 7 8 9 10External Control Internal Control
PER MEX AR GER US|________|_______|________|_______|_______|_______|_______|_______|_______|1 2 3 4 5 6 7 8 9 10Risk-averse Happy to take risks
GER PER AR MEX US |________|_______|________|_______|_______|_______|_______|_______|_______|1 2 3 4 5 6 7 8 9 10Processes matter Results matter
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Peaches vs. Coconuts
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Peach- extroverted with strangers- open & curious- makes "friends" quickly- talks openly in public- public & private interwoven
Coconut- reserved, needs time to warm up with strangers- private & public strictly separated- social distance determined by status, social role, profession- close, very intimate sharing of experiences with friends
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ze German use of ze Englisch language
• most Germans speak English
• many know English only on an academic/school level
• most schools teach mainly British English
• => misunderstandings (esp. with Americans)
• difficulties in understanding nuances, reading between the lines
• native speech is full of "would", "could", "please", "thank you", "might"
• Germans use "should", "must", "have to", "yes" and "no"
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Working across
Cultures
• Be patient when building trust and establishing relationships
• Use simple English - Avoid idiomatic language
• Watch for nonverbal interaction cues
• Be aware of the gap between your home culture and the culture of your counterpart
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