Cultural Cadences: The Connection Between Cultures, Cults and Cult-brands
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16-Sep-2014 -
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Transcript of Cultural Cadences: The Connection Between Cultures, Cults and Cult-brands
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culturalthe connection between
cultures, cults and cultbrands
CADENCES
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culturesare rooted in the human experience
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culturecome from the word cult. both stem from the Latin word: colere
in fact,
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cultsare amoral. they are simply a symphony of people devoted to a common set of beliefs and experiences
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in fact—the world’s most powerful brands are cults.
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cults possess power because they fulfill our
instinctual need for:
meaningbelonging
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5 cult
compo-nents
of a
THE
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VALUESwhat do we believe?
1
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ANTAGONISTwhat do we push against?
2
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LEXICONwhat words do we use?
3
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RITUALSwhat do we do?
4
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ICONSwhat are our symbols?
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studies3caseof brands that have cultivated a cult
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focusgood design
simplicity
the values
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the lexiconisn’t this amazing?
oh, one more thingios7
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the antagonist
the establishmentmicrosoftsamsung
the antagonist
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the iconsapple computer
ipodiphone
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the ritualunboxing
watching the keynotewaiting in line
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simplicity
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the valuesfreedom
anti-establishment rebelliousness
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the lexiconHOG
hangaroundold lady
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the antagonistcorporate america
mediocritythe man
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the icons
vintage bikesleather jacket
HD WLA Army
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the ritualbike riding
bar hoppingsturgis
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frugalitygood design
simplicity
the values
the valuesfix it yourself
frugality good design
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the lexiconvisual dialogueswedish names
small spaces
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the antagonistantique furniture
antique loverstraditionalism
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the ritualeating meatballs
dreamingstrolling
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(cult)ure
values
antagonist
lexicon
rituals
icons
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