Cultivating your Online Business
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Cultivating your online business
Maurice Mulvenna, University of Ulster
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I’d like to talk about how you can learn to optimise your online business site
this is called search engine
optimisation or SEO
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TITANIC
I
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TITANIC
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TITANIC
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TITANIC
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I wannaChina Porcelain Mini-TitanicTea Set
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TITANIC
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?
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Content Tags
Pay
Links Ads
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Content
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Tags
h"p://www.hallam.biz/blog/2011/04/seo
-‐on-‐page-‐fa
ctors-‐crea<n
g-‐great-‐pages.html
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Tags• On page op<misa<on:
• <<tle> tag = 4.9/5 (< 65 chars)• Keyword frequency and density = 3.7/5• Keyword in headings = <h1> = 3.1, <h2> = 2.8/5• Keyword in document name = 2.8/5• Meta name descrip<on = 2/5 (< 150 chars)• Meta name keywords = 1/5
Source: h"p://www.seomoz.org/ar<cle/search-‐ranking-‐factors
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Links
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Ads
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Ads
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Content/Tags
Be"er content
Be"er tags
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TITANIC
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ContentTags
=
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Content Tags
Pay
Links Ads
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Content Tags
Pay
Links AdsOrganic SEO
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Content Tags
Pay
Links AdsPaid SEO (PPC)
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Content Tags
Pay
Links AdsOff-Site SEO
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Content Tags
Pay
Links AdsOn-Site SEO
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ulster.ac.uk/dmc
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Thanks!
@mauricemulvennamd.mulvenna at ulster.ac.uk
ulster.ac.uk/dmc