#CULTFOLLOWING: YOUR 2017 DIGITAL

MARKETING STRATEGY

OUR CLIENTS

#CULTFOLLOWING: YOUR 2017 DIGITAL

MARKETING STRATEGY

PERSONALISATION

MY BIGGEST STRUGGLE IS SHOWING

ROI ON MARKETING INVESTMENT.

SO, WE RUN SMALL SALE PILOTS ON SOCIAL

JUE WONG, ELIZABETH ARDEN

HUMAN INSIGHT

@CAMILLAMARYROSE

#CULTFOLLOWING

HUMAN INSIGHT MUST BE AT THE HEART OF YOUR STRATEGY TO

DRIVE A PERSONAL CONNECTION WITH YOUR BRAND

@CAMILLAMARYROSE

#CULTFOLLOWING

YOUR TURN!

WRITE DOWN THREE CONSUMER BEHAVIOURS YOU ARE AWARE OF FOR YOUR BRAND

FOR EXAMPLE, THESE COULD INCLUDE:- CHALLENGES WITH YOUR PRODUCT CATEGORY - TRENDS WITHIN YOUR PRODUCT CATEGORY - INSPIRATION FROM OUTSIDE YOUR PRODUCT CATEGORY

SHOPPABLE@CAMILLAMARYROSE

60% OF PEOPLE USE VISUAL CHANNELS LIKE INSTAGRAM AND SNAPCHAT TO

DISCOVER NEW PRODUCTS

@CAMILLAMARYROSE

#CULTFOLLOWING

AND 75% TAKE ACTION WHEN THEY FEEL INSPIRED BY CONTENT

@CAMILLAMARYROSE

#CULTFOLLOWING

INSTAGRAM SHOPPINGPREDICTED TO BE THE LARGEST SALES DRIVING

SOCIAL PLATFORM IN 2017

@CAMILLAMARYROSE

#CULTFOLLOWING

AMAZON STAT

@CAMILLAMARYROSE

SOCIAL ADSDEMAND THE HIGHEST IN PERSONALIZATION. ENSURE YOUR OFFERING INCLUDES A/B TESTING FOR VARIED AUDIENCES

#CULTFOLLOWING

WE CAN CREATE A PERSONALISED SHOPPING EXPERIENCE THROUGH

SOCIAL CONTENT

@CAMILLAMARYROSE

#CULTFOLLOWING

INFLUENCERS@CAMILLAMARYROSE

#CULTFOLLOWING

@CAMILLAMARYROSE

92% OF PEOPLE TRUST

RECOMMENDATIONS FROM INDIVIDUALS

OVER BRANDS

AMAZON STAT

@CAMILLAMARYROSE

EVERY $1 SPENT ON INFLUENCER MARKETING, BUSINESSES ARE

MAKING BACK $6.50 RECENT THOMPSON STUDY

#CULTFOLLOWING

AMAZON STAT

@CAMILLAMARYROSE

INFLUENCERS OFFER A UNIQUE PERSONALISATION OF YOUR BRAND

#CULTFOLLOWING

@CAMILLAMARYROSE

2017 WILL SEE A SHIFT IN THE INFLUENCER INDUSTRY

#CULTFOLLOWING

@CAMILLAMARYROSE

MICRO & MACROBUILD YOUR SUPER FAN NETWORK

#CULTFOLLOWING

WITH TWELVE TAKEOVERS, THIS

CAMPAIGN HAS ALLOWED THE

BRAND TO SHARE TO A VAST ARRAY OF CONSUMERS

THAT THEY WOULD BE

UNABLE TO DO AS A BRAND

HOMEWORK!

TAKE A STEP BACK AND LOOK AT HOW EVERY-DAY CONSUMERS ARE TALKING ABOUT EITHER YOUR BRAND OR PRODUCT CATEGORY.

HOW CAN YOU ENTER THIS CONVERSATION AND AMPLIFY IT THROUGH YOUR BRAND.

SET YOURSELF A GOAL TO WORK WITH 1-3 INFLUENCERS A MONTH. LEARN. GROW. ADAPT.

USE INFLUENCERS TO PERSONALISE YOUR

BRAND STORY

@CAMILLAMARYROSE

#CULTFOLLOWING

BRAND EXPERIENCES

@CAMILLAMARYROSE

#CULTFOLLOWING

AMAZON STAT

@CAMILLAMARYROSE

1-2-1 MARKETING CONSUMERS WANT A PERSONALIZED EXPERIENCE AND

A SINGLE COMMUNICATION POINT

#CULTFOLLOWING

@CAMILLAMARYROSE

BOTSTHE NEXT FRONTIER

@CAMILLAMARYROSE

2.5 BILLION PEOPLE

ALREADY HAVE A

MESSENGER APP ON THEIR PHONE

WANNA HAVE A PLAY?

WE WILL BE LAUNCHING A BOT TONIGHT FOR LONDON TRANSPORT MUESUM - SO MAKE SURE TO CHECK THAT OUT!

FOR NOW, HOW ABOUT TRYING ONE OF THE BELOW: OPEN BURBERRY IN FACEBOOK MESSENGER - SAY HELLO

@CAMILLAMARYROSE

CONSIDER BOT MARKETING TO MAINTAIN A 1-2-1 COMMUNICATION

WITH YOUR CONSUMER WHILE GATHERING VALUABLE DATA

#CULTFOLLOWING

AMAZON STAT

@CAMILLAMARYROSE

THE RISE OF LIVEYOU CAN NOW ACCESS LIVE CONTENT ON

ALL KEY SOCIAL PLATFORMS

#CULTFOLLOWING

@CAMILLAMARYROSE

LIVE. LIKE NEVER BEFORE

#CULTFOLLOWING

AMAZON STAT

@CAMILLAMARYROSE

44% OF BRANDS PRODUCED AT LEAST ONE LIVE MOMENT IN 2016

AND 20% ARE PLANNING TO INCORPORATE LIVE IN THE NEXT 12 MONTHS

#CULTFOLLOWING

Source

BIRCHBOX UTILISED THE FEATURES OF SNAPCHAT TO

INTERACT WITH THE

CUSTOMER IN A DISRUPTIVE

WAY

SALLY HANSEN

LAUNCHED THEIR LATEST PRODUCT TO

CONSUMERS THE SAME TIME AS THE PRESS BY INVITING THEM OVER FOR AN

INTIMATE CHAT

CARABREAKS THE

NEWS AGENDA WITH A

SNAPCHAT PRESS

CONFERENCE

WTF? BOOHOO FACEBOOK

LIVE A MELTING SHOE FOR

2.5 HOURS….

WTF? BOOHOO FACEBOOK

LIVE A MELTING SHOE FOR

2.5 HOURS….

ACHIEVES 756,000+

COMMENTS

HOMEWORK!

TRIAL ONE NEW LIVE ELEMENT EACH MONTH. INVESTIGATE NEW FEATURES AND LEARN FROM YOUR AUDIENCE.

USE THIS AS A WAY TO INTERACT IN AN AUTHENTIC WAY WITH YOUR CONSUMER.

@CAMILLAMARYROSE

EXPERIMENT WITH LIVE CONTENT TO BUILD AUTHENTICITY

#CULTFOLLOWING

YOUR 2017 DIGITAL MARKETING STRATEGY

@CAMILLAMARYROSE

WILL BE EMBEDDED IN HUMAN INSIGHT

WILL CREATE A PERSONAL SHOPPING EXPERIENCE

WILL USE INFLUENCERS TO SHARE A UNIQUE BRAND STORY

WILL UTILISE DIGITAL TECH TO CREATE BRAND EXPERIENCES

#CULTFOLLOWING

2017THE YEAR IT GOT

PERSONAL

GET IN CONTACT! (sorry, ran out of business cards) CAMILLA@CULTLDN.COM