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Transcript of Culo Delay
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Online Tools forComputer and
iPadCordell M. Parvin
http://www.cordellparvin.com
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Tools
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Traditional Law Firm Marketing
Push-Tactic
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Clients
Economy
Technology
What Has Changed?
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Law Firm Marketing Today
Its not what you know,Today its who knowswhat you knowIts not who you know,
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Clients andReferral
SourcesNeed to Find
You and WhatYou Know
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Social Media-Tool to Engage People
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Tool to Expand Weak Tie Reach
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Strong-Tie Buzz
Weak-Tie Buzz
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Marketing Guru
10Seth Godin
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Social Media Marketing
Pull-Tactic
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Why Use Social Media
2013GeometricallyExpanded by
Social Media
Weak Tie Buzz (Eyeballs) Reach
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Wine and Social Media Guru
14Gary Vaynerchuk
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Why Use Social Media
Reduces Luck Factor
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Why Use Social Media
Tool to Listen and Monitor WhatImpacts Clients
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Why Use Social Media
Levels Playing Field ForYounger Lawyers
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Why Use Social Media
A Tool To Show You Are the Expert
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Lizzette Zubey-Asst. GC Microchip
We are looking forcounsel that knows our
industry, our businessand is an expert in theniche area we need help
in. Cost is anafterthought.
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Why Use Social Media
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Why Use Social Media
Forces You to Create Valuable Content
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Why Use Social Media
Improve Writing and Communication Skills
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Why Use Social Media
Provides a Way to Get Feedback
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Why Use Social Media
Opportunities to Lead
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Why Use Social Media
Reduces or Eliminates Blast Email
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Why Use Social Media
Content Available 24/7
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Why Use Social Media
Efficient & Effective Way to Stay in Touch
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Customer Plus-DeltaNapsterize Knowledge
Build the BuzzCreate Community
Make Bite-Size Chunks
Create a Cause
Create Client Evangelists
How to Make Social Media Work
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32Locate
Organize
Disseminate
Connect
Interact
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Locate and Organize - Google Alert
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Locate and Organize - RSS Feeds
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Locate and Organize - Google Reader
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Locate and Organize
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Locate Organize and Disseminate-Zite
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Disseminate - Feeddler
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Disseminate-HootSuite
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Disseminate-buffer
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Connect - Linked In
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DistributeValuable
Content
How to Make Social Media Work
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Valuable Content
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Three Essential Points
Presented/Written Well
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Three Essential Points
Social Media forWide Distribution
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How to Make Social Media Work
Expand Weak Ties
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Facebook
FAC
EBOO
K
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Facebook
FAC
EBOO
K
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FAC
EBOO
K
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LI
N
KEDI
N
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52Joshua Horn
LI
N
KEDI
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55Chris Cheatham Twitter
TW
ITTER
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John Boscariol
Toronto
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Y N S
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Incorporate Social into BD Plan
and Strategy for Your Group
Your Next Steps
Y N S
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Listen to Clients
Your Next Steps
Y N S
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Create Valuable Content
Your Next Steps
Y N S
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Your Next Steps
Relationships
Develop
Weak Tie
Y N t St
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Create Client Evangelists
Your Next Steps
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Cordell M. Parvin
On-line Tools for
Computer andiPad
