CukeUp 2016 Agile Product Planning Workshop

bit.ly/agile-product-planning-draw @wakaleo @janmolak

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Agile Product Planning

A different perspective on features, budgets and estimates

http://bit.ly/agile-product-planning-draw

John Ferguson Smart“I help teams of smart people

learn to work together more efficiently, to deliver better software sooner”

wakaleo [email protected]

mailto:[email protected]

Jan Molak“Having great ideas is not enough,

it’s the execution that matters”

JanMolak [email protected]

mailto:[email protected]?subject=

Peter Merel“Agile isn’t just building products the right way. It’s building the right products at the right time.”

xscale.wiki [email protected]

X S A L E

mailto:[email protected]%20?subject=

bit.ly/agile-product-planning-draw



Are you seeing the bigger picture?



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Tell me about your feature investment portfolio?



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Time Cost

Scope



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Time Investment

Scope



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Time Investment

Return



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Investment

Return

Cost of Delay



Time for a practical example

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Image copyright Warner Bros.


The movie is coming out on the 5th of August

A new movie is coming out and we have secured the rights to develop the game

We work for a games studio

The opportunity

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Image copyright Warner Bros.

11Bit Studios

What should we build first?How much bang for our buck do we get from each feature

What features can help us achieve our business goals?

“Riddle me this”

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“Riddle me this”DC Comics




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https://www.impactmapping.org

Impact MappingPractice #1




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Goal Actor Impact Deliverable

Convert moviegoers to gamers

Convert gamers playing other games



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Novice gamers

Casual gamers

Cinemas

Kids

Genre fans



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Novice gamers

Casual gamers

Cinemas Get the game

Keep playing

Tell your friends

Kids

Genre fans

Crowdsource production of in-game

content



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Novice gamers

Casual gamers


Keep playing

Tell your friends

Kids

Genre fans


content

Buying a movie ticket unlocks extra content

Themes and wallpapers

Integrate with social media

Customisable characters

Achievements and rewards

Level editor


Notify friends about your progress on social media

Deliverables, capabilities and features

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Deliverable (capabilities)

Features support capabilities




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Business BingoPractice #2



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Relative estimates trump absolute ones



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Business BingoUsing conversations and comparisons

To determine relative investment needed for each feature

And to determine the relative return for each feature


Business Bingo in 7 steps

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Step 1 - Lay out some Planning Poker cards in a row across a large table

1 2 3 5 8 13 20 40 100


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Step 2 - Find three “Investment Bears” features: one small, one medium, and one large

1 2 3 5 8 13 20 40 100

Investment Bears represent the investment needed in terms of effort and complexity


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Step 3 - Place the Bears

1 2 3 5 8 13 20 40 100

“Feature Points”


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Step 4 - Sort the remaining features by required investment relative to the Bears

1 2 3 5 8 13 20 40 100


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Step 5 - Write down the relative investment for each feature on its card

1 2 3 5 8 13 20 40 100

1

3

3

3

8

8 20


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Step 5 - We measure relative required investment in “Feature Points”.

3Investment [Feature Points]


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Step 6 - Identify three “Value Bear” features and repeat the process for business value

1 2 3 5 8 13 20 40 100

133 3 8 8 20


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Step 6 - Identify three Value Bears and repeat the process for business value

1 2 3 5 8 13 20 40 100

1

3

3

3

8

820 1

1

3

513

13

13


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Step 6 - We record the relative return on investment in “Value Points”

3Investment [Feature Points]

13 Return [Value Points]


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Step 7 - Calculate the relative ROI for each feature

3 13Investment Return

Relative ROI = (Return - Investment) / Investment

ROI = 3

Feature Points and budget

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££££

££

£


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Novice gamers

Casual gamers


Keep playing

Tell your friends

Kids

Genre fans


content






Level editor

Buying a movie ticket unlocks a free level

Investment: MediumReturn: High



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Novice gamers

Casual gamers


Keep playing

Tell your friends

Kids

Genre fans


content






Level editor


Complexity: MediumValue: High

Movie-themed downloadable ring-tone

Investment: LowReturn: Low



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Novice gamers

Casual gamers


Keep playing

Tell your friends

Kids

Genre fans


content






Level editor



Movie-themed downloadable dial-tone

Complexity: LowValue: Low

A stand-alone level editor app

Investment: HighReturn: Medium





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Factor in the Cost of DelayPrioritise ROIDeliver features, not stories

What should we build first?

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Cost of Delay trumps Return on Investment

Return on Investment (ROI) and Cost of Delay (COD) make…“Royal Cod”



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Novice gamers

Casual gamers


Keep playing

Tell your friends

Kids

Genre fans


content






Level editor


Investment: MediumReturn: High

Cost of delay: High



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Novice gamers

Casual gamers


Keep playing

Tell your friends

Kids

Genre fans


content






Level editor




Investment: LowReturn: Low

Cost of delay: Medium



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Novice gamers

Casual gamers


Keep playing

Tell your friends

Kids

Genre fans


content






Level editor




Complexity: LowValue: Low

Level editor

Investment: HighReturn: Medium

Cost of delay: Low



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Release RefactoringPractice #3

“No battle plan ever survives contact with the enemy.”

- Helmuth von Moltke



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Release RefactoringPractice #3

Which features must be released or the capability is compromised

Which have concrete quantifiable benefit across the board

Which are just “nice to have”



ROI 2

FP: 8

ROI 0.7

FP: 5

ROI 14

FP: 11

ROI 3

FP: 8

ROI -6

FP: 3

ROI 15

FP: 11

ROI 5.9

FP: 13ROI 14

FP: 11

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Buying a movie ticket unlocks extra content Themes and wallpapers Level editor

Capabilities

ROI 9

FP: 8

ROI 5

FP: 3

ROI 1.7

FP: 21

ROI -0.7

FP: 5

ROI 5.9

FP: 13

ROI 3

FP: 8

ROI 2

FP: 8

ROI 9

FP: 5

ROI 7.2

FP: 3

ROI -0.7

FP: 3

ROI -6

FP: 3

Must Have Should Have Nice to Have



Thank you!

John Ferguson Smart and Jan [email protected]

http://www.wakaleo.com

X S A L E

http://xscale.wiki

[email protected]


mailto:[email protected]?subject=

http://www.wakaleo.com

http://xscale.wiki

mailto:[email protected]

CukeUp 2016 Agile Product Planning Workshop

Technology

Transcript of CukeUp 2016 Agile Product Planning Workshop