‘A field in England’ ‘Pacific Rim’Media ownership All

• Rook films is a small independent production company.

• Rook films worked synergistically with Film 4, Picturehouse, 4DVD, Film 4 channel to part fund and market and exhibit the film.

• Worked with the channel 4 for marketing and exhibition – channel 4.

• BFI funding for the distribution (they have an annual budget of £4 mil for projects with interesting distribution and exhibition techniques).

• Time Warner the conglomerate is responsible for Pacific Rim. It is vertically and horizontally integrated.

• Neca company responsible for merchandise (figurines) used to promote. Not part of the conglomerate. An example of synergy and cross promotion.

• Produced by Legendary pictures and co-produced by Disney DoubleDareYou.

• Worked with Hewlitt Packard to create a cloud system for digital distribution.

• Worked with ILM for special FX (outside the conglomerate).

• Distributed by Warner Bros distribution (subsidiary 10xtheatrical release worldwide).

• Smaller distribution companies used for samller countries (e,g: Greece)

•Cross media convergence and technological convergence Samuel

• Simultaneous exhibition – TV, DVD/Blu-ray, TVOD, Cinema – wider audience (link to BFI funding).

• Watch on different formats and/or on one device• Watch in cinema and text/twitter on phone –

(viral) marketing, depending on importance – two step flow

• Watch on mobile device (i.e. phone) and simultaneously use social media

• Anna Higgs – cross media convergence = future (better for independent films)

• Tech – Digital camera (tech conv.) (store on computer on (cloud system – HP (synergy), CGI, Green Screen , hydraulics and tech building the 4 storey set)

• Not digitally distributed for theatrical release but was available for download on itunes afterwards

• (avoid piracy – positive, negative – actors can’t move to places where distributed, they are key promoters – red carpet)

• Ultraviolet• Advertised on different formats (cross media

convergence) audience can view for example – trailers

• Lack in high level technology (99p store lens) on different devices such as smart phones and laptops.

Synergy Javan A Field In England had a partnership with Film 4, they helped to distribute the film

BFI helped fund the film Using similar visuals and colors in their posters, it

is a symbolic code A Field In England partnership with Channel 4

and Film 4 meant that most of the advertisements would show the advertisement for ‘A Field In England’

Pacific Rim synergistically worked with NECA to help produce the merchandises, this is an example cross promotion

Using the same fonts in their posters and trailers Synergy with Yuke’s to help produce a game for

‘Pacific Rim’, this helped to promote the film Time Warner’s subsidiary, TIME magazine, would do a

review for the film. It would speak quite positively about the film (e.g.: ‘Guillermo Del Toro's robots-vs.-dinosaurs movie raises the question: Why would a gifted director go to the trouble of outclassing Michael Bay?’). Michael Bay being a very popular and successful film director and therefore is an example of the Two step theory, TIME magazine acting as the opinion leader for the American audience.

Digital technology Othman

• Simultaneous release. On different platforms at the same time.

• Lack of tech - Custom 99p lens from a child’s telescope

• Editing – FC pro by the Director• Basic production techniques – some prosthetics

• Shot on Red Epic 3D cameras.• October 15 film was able to be downloaded.• Built a hydraulics set• CGI• Green screen• Website for marketing (viral and build your own

robot)• Android and Apple Ap.

Production Othman

Financed by Film4.0 (£56,000) after BFI (£112,000 [P&A] plus£56,000) gave the money

ILM created the visual effects.Financed by WarnerBros.

The lense!ProstheticsIn one location25 crew (have worked on previous films with director)Problems with the fan, lighting, weather, flight paths7 cast members12 days filmingHad to walk along the same path to avoid ruining the field.Filmed chronologically

ILM – visual effects and animationLarge setSimulator (large and small scale)Hydraulics made the set more realistic – heavy costume etc)Not filmed chronologically.

Distribution Javan

A Field In England used simultaneous distribution to exhibit the film on multiple of formats on the same day.

The trailer for A Field In England had different aspects for its local and national trailers in the UK and its international trailer in USA (e.g.: USA trailer had more of a description of the story and British history)

A Field In England simultaneously distributed in cinemas, Film 4, VOD and DVD

Partnership with Channel 4 to help promote the film through continuous advertisements

Certification: 15 Different distributors for UK and USA: UK- Film 4,

USA- Drafthouse film USA trailer would use a well known American film

director, Martin Scorsese, an opinion leader for the people in the USA

Pacific Rim used a lot of viral marketing techniques (e.g.: Warning poster that is linked to the characters of the film) to help promote the film

Cross media convergence on cinema, DVD, Blu-Ray and Ultra Violet

Large budget from its conglomerate, Time Warner, this could have helped with the marketing stage as ‘Pacific Rim’ had the capability to spend most of their money on effective marketing materials

Website with little mini games to target specific quadrants

Certification: 12A Budget: $190,000 Warner Bros was the distributor for ‘Pacific Rim’

Marketing • Online campaign to promote AFIE online • They created a website in 2012 exclusively for Pacific

Omari • Trailers• Channel 4 adverts

rim and linked it to legendary films and Time warner Game apps for Android and Apple

• webpage.• Set up a twitter and Youtube account for promotional

values, to update the public on interviews and trailers• The PS3 game was distributed on the same day as the

film• Film was postponed in 2012 for the following year

Finance Omari • £315,000 budget• The scene and costumes were minimal so they

were able to save money, ultimately being cost effective.

• Used blogger as their website for A field in England as well as using Rook films and Film 4’s YouTube channel to promote online.

• BFI and Film 4 fully financed A field in England• They used a 99P lenses to create a certain effect

(Resourceful)

• Their budget was $190 million• They ended up making only $37.2 million in one

weekend.

Exhibition Hayley

• Arthouse release• 5th of July release• silmultaneous release in theatres, DVD, Blue ray,

Film4, Channel 4• Anna Higgs says that viewing figures across all

platforms equated to box office sales in first weekend of ‘Captain America’.

• Released on multi format to capitalize on middle class whpo do not live near an independent or

• Saturation release• 12th of July (America release)• Released in Mexico first• Ultraviolet release (as well as DVD and Blueray)

have childcare issues.Audience Hayley

• Target audience – over 25? Middle class, national audience

• Niche market• Psychographics – history, art, photography,

independent film• Quadrants – over 25 male and female• Content is uncomfortable. Upsetting/unsettling

• Used cartoon network (subsidiary) to market using the trailer.

• Website before the film release (viral marketing)• Build your own robot website.• Quadrants – male over and under 25 (secondary –

female) wider audience appeal.• Action based, not offensive, big stars (British – appeals

to a British fanbase)