Cubic Global Tracking Solutions Greater Profits and Enhanced Supply Chain Security Randall Shepard,...

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Cubic Global Tracking Solutions Greater Profits and Enhanced Supply Chain Security Randall Shepard, VP and Acting GM November 17, 2010 Cubic Global Tracking Systems All Rights Reserved-2010

Transcript of Cubic Global Tracking Solutions Greater Profits and Enhanced Supply Chain Security Randall Shepard,...

Page 1: Cubic Global Tracking Solutions Greater Profits and Enhanced Supply Chain Security Randall Shepard, VP and Acting GM November 17, 2010 Cubic Global Tracking.

Cubic Global Tracking Solutions

Greater Profits and Enhanced

Supply Chain SecurityRandall Shepard, VP and Acting GM

November 17, 2010

Cubic Global Tracking Systems All Rights Reserved-2010

Page 2: Cubic Global Tracking Solutions Greater Profits and Enhanced Supply Chain Security Randall Shepard, VP and Acting GM November 17, 2010 Cubic Global Tracking.

Presentation Overview

• Areas of Value • Service Options• Life-cycle cost• Way Ahead

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Page 3: Cubic Global Tracking Solutions Greater Profits and Enhanced Supply Chain Security Randall Shepard, VP and Acting GM November 17, 2010 Cubic Global Tracking.

Greater Profits and Enhanced Security

• Can we achieve the enhanced logistics securitydesired by the US Department of Homeland Security(DHS) and international Customs agencies while alsoincreasing corporate profits?

• Can the Automated Identification Technology (AIT) used for container security actually increase net profit rather than be deemed to be an additional security tax?

• If the answer to these questions is “Yes”, then the whole decision process changes from “why” to “how and when”.

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Page 4: Cubic Global Tracking Solutions Greater Profits and Enhanced Supply Chain Security Randall Shepard, VP and Acting GM November 17, 2010 Cubic Global Tracking.

Greater Profits

Supply Chain Attributes that Contribute to Greater Profits• Less Expensive

– Better utilization of shipping asset s

– Lower insurance premiums

• Faster– Improved supply chain management

– In-transit route optimization

• Higher Quality– Environmental monitoring– Continuous visibility

• More Deterministic– Fast Lane Processing– Continuous Chain of Custody

• Much more effective than 100% scans

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Page 5: Cubic Global Tracking Solutions Greater Profits and Enhanced Supply Chain Security Randall Shepard, VP and Acting GM November 17, 2010 Cubic Global Tracking.

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Automated Identification Technology (AIT)

• Not including bar code or passive RFID. No real security benefit.

• Includes enhanced active RFID or mobile mesh RFID (mmRFID)

– Data rich

– Sensors including GPS

• Includes autonomous Global Tracking

– Tracking, monitoring, controlling, securing

– Highly reliable, secure global communications

– Platform architecture for sensors and applications

– Remote configuration and upgrade

• Assumes Reliable Low Latency alert notifiers

– SMS, email, XML5

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Page 6: Cubic Global Tracking Solutions Greater Profits and Enhanced Supply Chain Security Randall Shepard, VP and Acting GM November 17, 2010 Cubic Global Tracking.

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Product and Technology Overview

Global Sentinel 4C

Global Sentinel 5B

Global Sentinel 5L

Mesh Products Device Management Center

Vehicle, refrigerated container or special container. GPS, GSM, Iridium and wireless sensors Globally deployable. Status: Deployed

Dry container door beam mount Designed for dry containers GPS, GSM, and Iridium Multiple sensors Status: Deployed

Dry, Reefer, Truck and Permanent Install Designed for multiple use applications. GPS, GSM & Iridium Multiple sensors Status: Deploying

Yard management Pallets, containers, trailers and vehicles Condition Based Management

Status: Deploying

Process data from devices Waypoint: Position and status messages Event: Unauthorized entry & sensor limit. Data analysis Status: Continued enhancement

System Overview

Tagged Asset Global Comms Network

Device Management Center 3rd Party Back Office

Satellite, Cellular or Wireless

(Least Cost Routing) Satellite, Cellular or Wireless

(Least Cost Routing)

Secure Access

Real-time alerts

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Page 7: Cubic Global Tracking Solutions Greater Profits and Enhanced Supply Chain Security Randall Shepard, VP and Acting GM November 17, 2010 Cubic Global Tracking.

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Integrated and Modular Approach

CustomerImporterCustomsTerminalCarrierCustomsTerminalBroker/ Agent

Supplier

Reefer Container Dry Container

Tracking and Monitoring

Least Cost Routing(Wireless, GSM, Satcom)

Customer Back Office Applications

SecureWeb AccessAlerts

DMC

Authentication Server

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Page 8: Cubic Global Tracking Solutions Greater Profits and Enhanced Supply Chain Security Randall Shepard, VP and Acting GM November 17, 2010 Cubic Global Tracking.

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Current Market Availability

Low cost mesh based tags– Ultra-low power– Encrypted– True ad hoc networking– Variety of sensors including GPS– DoD endorsement for next generation AIT

Intelligent, infrastructure-free asset management solutions IA certified secure data to existing servers Reliable, autonomous global tracking requiring no infrastructure Low-latency event reporting and analysis Dependable real-time monitoring of the location, status and security

of intermodal cargo & containers. Remote reconfiguration of reporting and sensors settings Rapid deployment and integration with any legacy systems

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Page 9: Cubic Global Tracking Solutions Greater Profits and Enhanced Supply Chain Security Randall Shepard, VP and Acting GM November 17, 2010 Cubic Global Tracking.

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Enhanced ITV ServicesEnhanced ITV Services

VEHICLE DEVICEGPS enabled (Via SatCom)Sensor EnabledSatCom InterfaceMesh Network InterfaceExternal PoweredInternal PoweredActive RFID Interface

Distribution Platform

CONTAINER DEVICEMesh Network InterfaceInternal Powereda RFID InterfaceGPS enabledSensor enabled

ISO Container

CONTAINER

VEHICLEITEM

ITEM DEVICEMesh Network InterfaceInternal PoweredSensor enabled

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Page 10: Cubic Global Tracking Solutions Greater Profits and Enhanced Supply Chain Security Randall Shepard, VP and Acting GM November 17, 2010 Cubic Global Tracking.

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JLOTS: Ship Board ITV

Mobile Mesh RFID Applications

WWW

Cellular / Satellite communication gateway

LAN or WAN gateway

Redundant Data Communication

Mesh RFID with or without sensors

WWW

WWW

WWW

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Page 11: Cubic Global Tracking Solutions Greater Profits and Enhanced Supply Chain Security Randall Shepard, VP and Acting GM November 17, 2010 Cubic Global Tracking.

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Actionable Versus Store-and-Forward

• Information latency affects service value• Stored data via a RFID or regional comms can provide history

– Security state– Environmental history– Route history

• Stored data may be sufficient for Fastlane• Actionable data via continuous global communications

(Iridium)• Continuous reporting allows pro-active action in-transit

– Security breach– Route deviation– Mishandling and other out-of-tolerance states– Delays

• Flexible reporting interval provides efficiency

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Page 12: Cubic Global Tracking Solutions Greater Profits and Enhanced Supply Chain Security Randall Shepard, VP and Acting GM November 17, 2010 Cubic Global Tracking.

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Beacon Versus Report-by-Exception

• Actionable data can be determined on the server or on the device

• Server-based decision making requires frequent reporting

• Device-based decision making allows reporting by exception

• Using route deviation as an example

– Assume 15 minute maximum latency

– Beacon must report every 15 minutes to provide serve with data

– Smart device must only check position every 15 minutes

– Considerably affects life-cycle cost

• Assume battery powered global communications device

– Beacon must report 2,880 times per month

– Smart-device may report only routine status 30 times per month

– Almost 100 times difference in battery use and communications cost

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Page 13: Cubic Global Tracking Solutions Greater Profits and Enhanced Supply Chain Security Randall Shepard, VP and Acting GM November 17, 2010 Cubic Global Tracking.

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How Optimized Reporting Works

Up to 2,000 Geozones on a device each with unique reporting attributes.

Easily changed via remote uplink.

Geoboundaries on server control distribution of Alerts

Page 14: Cubic Global Tracking Solutions Greater Profits and Enhanced Supply Chain Security Randall Shepard, VP and Acting GM November 17, 2010 Cubic Global Tracking.

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Success Through Collaboration

• Significant Commercial Value Available– Lower costs– Better quality– Faster Shipping– Deterministic supply chain

• Effective Industry Solutions Available– aRFID and mmRFID– Autonomous reporting – Secure data– Global access

• What is Needed– Established security standards– 802.15.4 interoperability– Fastlane commitment– Certification process

Certified Quality of Service Standards are RequiredCubic Global Tracking Systems All Rights Reserved-2010