CU Job Presentation
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APRIL 15, 2010 PRESENTED BY: DEBORAH KRIER Using Social Networking in Your Job Search
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How to use social networking sites (and more) as critical tools in finding your new job,
Transcript of CU Job Presentation
APRIL 15 , 2010
PRESENTED BY:DEBORAH KRIER
Using Social Networking in Your Job Search
The product you are selling is
YOU!
What is Social Networking?
Social networking (or media) focuses on building online communities of people who share interests and/or activities. Most social network services are Web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.
Six Degrees of Separation
The idea that, if a person is one step away from each person they know
and two steps away from each person who is known by one of the people
they know, then everyone is at most six steps away from any other person
on Earth.
Just a Few of Many!
Why Does It Matter?
80% of companies currently use or are planning to use social networking sites to find and attract candidates this year
66% of survey respondents reported they had successfully hired a candidate who was identified or introduced through an online social network
72% of respondents will invest more in recruiting through social networks
Source: Jobvite 2009 Social Recruitment Survey440 HR and recruitment professionals completed the survey65% have between 101 and 5,000 employees at their company
Who is Online?
46% of American adult Internet users have a profile on an online social network site
61% of people with online profiles have annual household incomes of more than $50,000
45% of people with online profiles are college graduates
54% female, 46% male28% use social networking to make new
business or professional contacts and/or promote themselves or their work
~ Pew Internet & American Life Project Survey
Why?
Relationships
Relationships
Relationships!!
Tips & Techniques
Be an expertBe helpfulBe a resourceTell people how to find youAsk questions…and answer themQuality vs. QuantityAvoid too much TMI – but a little is OKBuild relationship before trying to sell
yourself
Do not…
Lie, cheat or steal Curse or be vulgar Over-post Under-post Spam Be pushy/hard sell Be one-dimensional
Don’t follow or be friends with those who do, as their reputation (and posts) may follow
you!
What Social Networking is NOT
PrivatePersonalHiddenX
An Example
Get Started!
1. Research your options2. Set-up account
User nameProfile/BioPhoto
3. Find friends and associates4. Lurk to get used to format
5.Start posting!
Exists to help you make better use of your professional network and help the people you trust in return
Over 65 million members in over 200 countries and territories around the world
A new member joins approximately every second, and about half of members are outside the U.S.
Executives from all Fortune 500 companies are LinkedIn members
Average user is over 41 years old and earns more than $100,000 per year
According to the Jobvite survey, 95% of the respondents use LinkedIn to find job
candidates.
Completing Your Profile
Basic Information Last Name (20) First Name (40) Former/Maiden Name (40) Display Name
Professional “Headline” (120)
CountryZip CodeIndustryPhoto (4 mb)
Completing Your Profile
Summary Professional Experience
& Goals (2,000) Specialties (500)
Applications Blogs, events,
presentations, Tweets, polls
Experience Paid and volunteer
Education
RecommendationsInterests (1,000)Honors & Awards
(1,000)Personal InformationContact Settings
Settings Email addresses
More than 400 million active users More than 2/3 of users are not in college The fastest growing demographic is 35
years old and older Average user has 130 “friends”More than 200 million users log on at least
once each day
According to the Jobvite survey, 59% of the respondents use Facebook to find job
candidates.
A service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: “What’s happening?”
Messages can only use 140 charactersThe site expects one billion users by 2013More than 50 million tweets per day40% of users earn more than $50,000 per
year
According to the Jobvite survey, 42% of the respondents use Twitter to find job
candidates.
Even More!!
Business Cards
Personal Website
GoDaddy Example: Personal URL
$10.69 per year Website Tonight
$53.88 per year Economy site 5 pages 1 email address 1,500 templates
Blogging
debkrier.wordpress.com
It’s All About…
The product you are selling is
YOU!
A Final Thought
77% of the Jobvite survey respondents reported that they use social networks to reach passive candidates
who are not actively seeking employment.
Your homework: Connect, friend or follow me!
www.linkedin.com/in/deborahkrierwww.facebook.com/deb.krierwww.twitter.com/debkrier
