CT/RD March 2014

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  • 1. ChronoTrack Integration with Race Director Bob Lyons CTO, ChronoTrack
  • 2. THE INDUSTRY RUNS ON CHRONOTRACKS ENDURANCE SOLUTIONS ChronoTrack offers a one-stop solution for a broad set of services delivered through the largest network of timing partners and the ChronoTrack team. COMPREHENSIVE. INNOVATIVE. TRUSTED.
  • 3. COMPANY BACKGROUND 2008 - 2009 ChronoTrack - RFID timing, D-Tag Bazumedia - SMS updates Athlinks - aggregate results for athletes ! 2012 - 2013 ChronoTrack, Bazu and Athlinks merge to Support healthy lifestyle people who want more mobile, social, media experiences Help timers provide those data-driven features to help grow their businesses
  • 4. ChronoTrack and its timing partners are providing us the best one stop solution for our organization and events. We are excited to manage all of these services through one trusted partner, ChronoTrack and our ChronoTrack timer. ChronoTrack is the only partner that can provide us a complete solution. Their integrated technology offers us the opportunity to consolidate our registration and race management services. CHRONOTRACK REGISTRATION CHRONOTRACK LIVE RACE SERVICES CHRONOTRACK RACE TOOLS CHRONOTRACK TIMING & PARTNER NETWORK CHRONOTRACK MEDIA
  • 5. CHRONOTRACK REGISTRATION ChronoTrack Registration provides solutions to manage your event registration, drive athletes to your event, simplify data management across your team, and easily track your success. Features: Online, mobile, paperless on-site registration and race check-in Complete features - manage price phases, coupons, teams, email, corporate payments, lotteries and more Tools to manage referral programs and drive registration from Facebook & Twitter AS PART OF THE CHRONOTRACK LIVE PLATFORM, EVERYONE WORKS ON THE SAME DATA IN ONE SYSTEM- FROM REGISTRATION, ON-SITE REGISTRATION AND RACE CHECK-IN THROUGH TO SCORING AND LIVE RESULTS.
  • 6. REGISTRATION FEATURES Online, mobile, paperless on-site registration and race check-in Complete features - manage price phases, coupons, teams, email, corporate payments, lotteries and more Tools to manage referral programs and drive registration from Facebook & Twitter
  • 7. CHRONOTRACK TIMING & PARTNER NETWORK ChronoTrack Timing offers the most innovative solutions that are simple and cost-effective, yet powerful and trusted to support the largest events in the world. Features: Trusted timing hardware delivers reliability & condence Quality assurance testing on every timing tag that hits the course Matless splits support a variety of endurance events Largest network of timers & support available We are very pleased with the results we had with ChronoTrack technology and team. It was the largest marathon ever with the most split points and largest amount of timing data ever collected. -Tom Kelley, Director of Race Scoring, New York Road Runners
  • 8. TIMING FEATURES Trusted timing hardware delivers reliability & confidence Quality assurance testing on every timing tag that hits the course Matless splits support a variety of endurance events Largest network of timers & support available
  • 9. CHRONOTRACK LIVE RACE SERVICES ChronoTrack Live Services offer turn-key solutions to add online, mobile and social experiences to your event, helping increase engagement and event exposure. Features: Real-time online, mobile & on-site results Athlete updates to Facebook, Twitter and SMS Athlete video & digital photography New media sponsor opportunities to drive revenue DRIVE 5-6X ENGAGEMENTAND CREATE NEW SPONSOR REVENUE ONLINE MOBILE SOCIAL
  • 10. CHRONOTRACK LIVE Real-time online, mobile & on-site results Athlete updates to Facebook, Twitter and SMS Athlete video & digital photography New media sponsor opportunities to drive revenue
  • 11. CHRONOTRACK RACE TOOLS ChronoTrack Race Tools provide tools to engage athletes around results, drive repeat athlete participation, and simplify event management with data driven services. Features: Private labeled results solutions that provide a dynamic experience Series solution that automates point management on your website Corral management solution automates verication of athlete start times Data-driven tools help you understand local market event and athlete patterns Weve signicantly reduced the time we spend managing our series and the customizable point system has helped us increase interest and competition. - Todd Jackson, Big Blue Adventure
  • 12. RACE TOOLS FEATURES Private labeled results solutions that provide a dynamic experience Series solution that automates point management on your website Corral management solution automates verification of athlete start times Data-driven tools help you understand local market event and athlete patterns
  • 13. CHRONOTRACK MEDIA ChronoTrack Media programs to help brands and events connect to active life style consumers. This includes tools to drive event growth as well as digital programs for brands to engage with athletes and the event experience. Features: Target athletes by region and race history to drive attendance Create new online, mobile and social race experiences that drive new revenue Online, social, video and on-site ways for brands to reach active lifestyle consumers We have found the endurance email marketing is delivering a strong ROI in each of our markets to date. I would recommend it to any company looking to expand their outreach and hit targeted demographics in specic markets or on a national level. -Drew Woodly, Marketing Mayor, Electric Run PROGRAMS TO DRIVE REGISTRATION TO YOUR EVENTS AS WELL AS GENERATE NEW REVENUE OPPORTUNITIES FROM SPONSORS
  • 14. MEDIA FEATURES Target athletes by region and race history to drive attendance Create new online, mobile and social race experiences that drive new revenue Online, social, video and on-site ways for brands to reach active lifestyle consumers
  • 15. RACE SITE CHRONOTRACK ON-SITE SERVICES RD CHRONOTRACK CLOUD SERVICES RRK RRK = Registration & Results Kiosks RD = Race Director CLOUD + ON-SITE SERVICE
  • 16. RACE SITE CHRONOTRACK ON-SITE SERVICES RD CHRONOTRACK CLOUD SERVICES RRK RRK = Registration & Results Kiosks RD = Race Director CLOUD + ON-SITE SERVICE on-site server optional on-site provides reliability when network goes down if network down, some services unavailable will sync when network returns
  • 17. HOW WE INTEGRATE WITH RACE DIRECTOR RACE SITE CHRONOTRACK ON-SITE SERVICES RACE DIRECTOR CHRONOTRACK CLOUD SERVICES Share Athletes & Results
  • 18. HOW WE INTEGRATE WITH RACE DIRECTOR RACE SITE CHRONOTRACK ON-SITE SERVICES RACE DIRECTOR CHRONOTRACK CLOUD SERVICES Share Athletes & Results results can be pushed repeatedly during race results can be used for live services, like online, mobile results and athlete updates no scoring required in CT Live
  • 19. THANKSQUESTIONS? Bob Lyons ChronoTrack