Ctm2011 V.Smara "We are What we Share"
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Transcript of Ctm2011 V.Smara "We are What we Share"
Victor SamraDigital Media Marketing Manager
The Museum of Modern Art
We are what we share:Digital content & audience participation
The Museum of Modern Art
• Founded in 1929
• “The world's finest collection of modern and contemporary art”
• Collection holds over 170,000 objects, including paintings, sculptures, drawings, prints, photographs, architectural models and drawings, and design objects
The The Collection Collection - Architecture and
Design- Drawing- Film- Media and Performance Art- Painting and Sculpture- Photography- Prints and Illustrated Books
“You are what you share”
Charles Leadbeater, We Think. London: Profile Books, 2008. http://www.youtube.com/watch?v=qiP79vYsfbo
Official MoMA Group on Flickr
Joined February 2009
1,772 members
Over 6,200 photos
Flickr
Take Your Time: Olafur Take Your Time: Olafur EliassonEliasson
““30 Seconds” videos30 Seconds” videos
Marina Abramović: The Artist Is Present
The Artist is Present The Artist is Present on on FlickrFlickr
Andy Warhol: Motion Andy Warhol: Motion PicturesPictures
I Went to MoMA… campaignI Went to MoMA… campaign
Why participation and co-creation?
• Creates a meaningful connection and a relationship between the audience and the organization
• Builds a feeling of openness, belonging and inclusion
• Generates content that users will want to share with their friends and networks
• Produces creative with a fresh perspective
• Gives insight into the audience and feedback
Thank you!
[email protected]@vsamra3