CTEL: Social Media - strategy

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Away day: 19/06/2013 Centre for Technology Enhanced Learning Social Media Strategy

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This was a presentation given during our CTEL away day. It describes the different channels which could be utilized to promote CTEL work and research and increase networking both internally and externally.

Transcript of CTEL: Social Media - strategy

Page 1: CTEL: Social Media - strategy

Away day: 19/06/2013

Centre for Technology Enhanced Learning

Social Media Strategy

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Digital Profiles

and…Slideshare, Delicious

Blog Twitter YouTube

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Research, guests, re-blogging

Blog

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• 40 words per paragraph • 2 sentences per paragraph • Tabloid style • 4 – 5 paragraphs • Image heavy – visual is better • 2 posts per week

Best Practices with Blogging

• Workshops & Conferences • Visits & Experiences • Work & Research interests • Re-blog interesting articles • Interviews & Guest articles • Embed tweets or other blogs

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Make research more accessible Feedback on research & projects Encourage conversations Increase networking, awareness Initiate collaborations Set up common interest groups

Digital Impact

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Connect, support, participate

Twitter

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Best Practices with Tweets

• KEATS: support, fire-fighting, redirecting • Research, discussions & networking • Everyday tasks & news

• 3 tweets per day • Outward focus • Announce news & events • Connect to blog posts • Participate in the back-channel • Disseminate research

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Make CTEL more approachable Monitor mentions of KEATS Respond or redirect issues Not just re-tweets: initiate discussions Increase networking

Digital Impact

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Broadcasts, tutorials, interviews

YouTube

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• Interviews & guests • Tutorials & mini-guides • Lectures & workshops • Student experience

Best Practices with YouTube

mobilize

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Enriched resources Project overviews and progress Events advertising & coverage Social context

Digital Impact

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? But wait…

There’s More!

Slideshare, Delicious

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Slideshare & Delicious

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• Add social media accounts to email signature • Integrate with CPD sessions • Promote

• internally through workshops • externally though business cards and

networking

Channels Promotion

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What’s Your Message?