P R I C E DPoliteWe remain courteous to our customers and to one another at all times.

ResponsiveWe acknowledge and attend to our customers promptly.

ImageWe create a professional impression through our appearance, behaviour, and working environment.

CorrectWe provide accurate and complete information to our customers.

EfficientWe make things happen for our customers in the shortest time possible.

OURSERVICEC U L T U R E

Service Ambassadors

大通旅游，作为本集团在新加坡的独家子公司，配合集团在东南亚地区的市场开发，作为海外拓展业务的一个平台，发挥着非常重要的桥梁作用！

CHAIRMAN’S MESSAGE

As a subsidiary of the corporation, CTC Travel serves as a key vehicle to drive and steer market development in the Southeast Asian region as well as an important platform for overseas expansion.

Liu YuChairman

集团董事局主席 刘瑜

大通旅游，伴随着时代脉搏，走过了跌宕起伏的27年！随着市场形势的不断改变，公司的业务也从传统化的销售模式走向了网络化和智能化，同时将继续提供更具个性的优质服务，积极研发满足不同档次客人需求的特色旅游产品，引领市场，与时具进！

MANAGING DIRECTOR’S FOREWORD

Marching to the beat of time for more than two-and-a-half decades has seen the business evolve from a purely traditional sales model to a smart and digital-savvy one. At the same time, we continue to provide quality service with a touch, putting in more e�orts to understand what our guests look for in a unique tour package, and to be the leader in the industry.

董事总经理 陈斌

Chen BinManaging Director

In 2015 and 2014, we received AIG’s ‘Top Producer’ award. We were also awarded the ‘We Welcome Families’ Excellence Award in 2013. Prior to that, we were decorated with the Pro-Family Accreditation mark in 2012 and have been following their guidelines to be the choice travel agency for families, as well as receiving SME One Asia’s ‘Top 5 Distinguished SME’ award. In 2011, we were awarded the Superbrands Award.

AWARDS

In the 1990s, we made history with record-breaking number of passengers on chartered �ights to various parts of China. We also organised thematic tours during the Lunar New Year and Mid-Autumn Festival to Beijing and a chartered train experience to Northern China for the Ice Snow Festival. In 2010, we were appointed as the general sales agent for World Expo Shanghai for Singapore, Indonesia, Malaysia, and Brunei. We also established our B2B Regional Distribution Network, formed consortiums with our overseas travel agents in Indonesia, Malaysia, and Brunei during this period of time.

ACHIEVEMENTS

DAWN OF A NEW HORIZON OUR 4 FUNDAMENTALSOriginally founded as CTC Holidays, conceived in March 1990 as a brick-and-mortar store, we aim to create a service where it was all about giving Singaporeans a holiday. We built a people’s business, a business that revolved around travellers and their journeys. Conceived with the belief that everyone should enjoy the holiday they deserve, we o�er well rounded travel services to several worldwide destinations with holidays to China being the most popular amongst our guests. We have the honour of being renowned for our expertise, comprehensive itineraries and the urge to serve our guests quality holidays.

Our �agship store is located in the heart of Singapore. Located on the third �oor of Chinatown Point and our proximity to downtown of Singapore makes it accessible for all to visit. This is what our service culture revolves around; accessibility, accuracy, consistency, relevance and passion.

• Value Composition gives every of our travellers the reason to travel. We o�er the best of our o�erings from tours, cruises, �ights, accommodations, transportations and ground services.

• Guests’ Journey Mapping turns friends into family and gives us the opportunity to document the most important part of their holiday: the happiness of travelling.

• Innovation and Evolution in ever-changing times have proved to be our greatest strength. Keeping up with the trends is important, but keeping in touch is even more so. As a result, this is where technology comes in.

• Dynamic Strategic Relationships with various partners and experts in travel have enabled us to maximise our investments, broadening horizons and expanding minds while enhancing guests’ experiences by going above and beyond.

With the rebranding of CTC Holidays to CTC Travel, we have become one of the leading travel agency in Singapore. CTC Travel’s expertise in destination international faring, with a vision to bring travel to all has allowed the company to leverage on its strengths, providing our highly diverse customer base the best travel options. Providing a full array of travel services such as worldwide escorted tours, �exi holidays, corporate planning, customised and special interest vacations, we recognise the need to adapt amidst the ever-changing landscape.

Evolving from a tour operator in the 90s into one of Singapore’s leading travel agency involved introspection by the management. With the introduction of newer software and the improvement of technology, various strategies were put in place which further streamlined processes, increasing e�ciency thus enabling us to serve our guests better.

Training and development is an integral part for all sta�, especially important for an excellent tour manager and an e�ective product planner. We participated in the Customer Centric Initiative (CCI) programme to equip sta� with relevant skills and necessary knowledge on customer service such as, service agility and customer experience. Regular in-house product trainings are conducted throughout the year with hands-on destination trainings overseas. A customer-centric mindset enables us to provide quality service and comprehensive itineraries with value that goes the distance.

Sylvia TanVice-President Marketing & PR

Helen LimSenior Manager Finance

Diana TanSenior Manager Human Resources

Staying Relevant, Being Resilient

Efficiency & Productivity

Training & Development

CTC TRAVEL: TRANSCENDING GENERATIONS

CHARTERED FLIGHTS

CTC Travel has since evolved into a full-�edged travel agency that has the capacity to give more guests the holiday they truly want. Our International Travel Centre houses even more destinations to Europe, Spain & Portugal, Croatia, Finland, North Asia (Japan, Korea, Taiwan) and many more. Our �eet of dedicated and knowledgeable Tour Managers have over 50 years of experience combined!

Together with our worldwide network of hotels, tourism o�ces, ground handling operators and various collaborations, we can o�er our guests the best travel deals. Our great value composition is attributed to these strategic collaborations as well as having the volume to meet the requirements for a collective bargaining.

Julia HiahHead of Department International Travel Centre

We have participated in chartered �ights to destinations like Okinawa, Hokkaido and more. Working closely with our partners has allowed us to bring the best of the products and services to our cherished guests while o�ering the most value. Our guests enjoy a shorter travelling time and it brings them directly to a destination while simultaneously enjoying the inclusions of a thematic tour.

ESCORTED TOURS WITH A DIFFERENCE!Some of our popular tours revolve around a Unique Europe experience to destinations within Europe. We have exclusive activities like sightseeing in Paris in a vintage car, staying in a dreamy ice igloo in Finland, and chasing the elusive Northern Lights in the Scandinavia!

It is because of our Tour Managers’ winning personalities that we have gained many loyal guests who eventually became our friends because of the wholesome travel experience they had. A comfortable commute that always rang with laughter brought about by our Tour Managers left a deep impression on them. We want to continue to bring the joy of travelling to everyone.

We are all about giving our guests a new or unique experience that enhances their travel experience. CTC Travel is honoured to have well-known faces grace our tours to visit various destinations such as Croatia, Cambodia, and Egypt with our guests. Our notable themed celebrity tours include a 新谣 (xinyao) tour with a renowned singer-songwriter to romantic Shanghai, a martial arts celebrity to mysterious Shaolin Temple, and a veteran actor to unique Ningxia. CTC Travel’s very own celebrity, Managing Director, Mr. Chen Bin has personally led tours to beautiful destinations like Okinawa and Mongolia too. Tour activities promote plenty of interaction and engagement amongst everyone, showing guests a more personal side of the celebrities while creating lasting memories.

The same value composition allows our China-Asean Travel Centre to establish good standings of providing quality tour packages to neighbouring regions. Each season, tours are reviewed and consolidated to create new and improved packages. Our sta�’s past experiences and prior knowledge of Asia give guests more valuable and in-depth consultation. The con�dence to deliver accurate information has helped us earn the trust of our many guests who have supported us over the past decades.

Our Exotic China tours promote the more homogenous parts of China like Xinjiang, Inner Mongolia and its neighbour, Mongolia. The Asean region has �ourished with rich cultures and history, forming the perfect landscape for immersive tours. The English-speaking tours to various destinations in China were conceived to welcome more guests on their experiential journeys with us.

CELEBRITY TOURS

Wang XiuyunHead of Department China-Asean Travel Centre

FLEXI HOLIDAYS: TRAVEL THE WAY YOU WANT!We retain our philosophy of bringing comprehensive travel services to every traveller as we delved into personalised tours that are more immersive with the conception of special projects. Niche products are necessary to provide even more diversity for our guests. Our Free & Easy travel experts are able to serve guests their desired customised holidays.

Cruise vacations have evolved with a new take on entertainment on the seas. One of our greatest strengths lies in our ability to innovate a memorable cruise vacation. Local and regional celebrities have come on board as our hosts, creating momentous memories for guests.

Our �y-cruises packages let guests enjoy two kinds of holidays in one! Our Alaska cruises have also been recognised widely by guests - an epic and once in a lifetime experience we strongly encourage our guests to go for. Cruises provide the best all-in holiday a family, a couple, or even businesses can ask for. Enjoy world-class entertainment and amenities, engaging activities, and a cruise holiday designed to your fancy.

Boutique ToursBespoke holidays are tailored to your desire. Pick a destination and the kind of activities of your choice; a shopping spree in Paris’ Champs Elysées, a gourmet tour in Michelin-starred restaurants in Yokohama, Japan, or an adventurous road trip on the Paci�c Coast of Australia. Think of our boutique tours like an à la carte menu; you select the entrée, pick a main dish, and enjoy the dessert that is your sweet holiday of your dream.

Convoy VacationsGuests who enjoy self-drive holidays can now get a unique and a more enriching experience on our self-drive convoy vacations. It is a social driving experience where guests get to truly experience the local culture, the joy of commuting and scenery.

Run’cationCombining sports and vacation mooted us in launching the product brand ‘Run’cation’. O�ering a holistic and convenient arrangement for our runners, our package includes: a secured registration slot, pre-race training; travel arrangements, and tours. We have brought runners to destinations such as Australia (Sydney, Gold Coast); Japan (Okinawa); Taiwan (Taipei) and Hong Kong. Our aim is to provide a good run experience for everyone, be they avid or leisure runners.

Jovan ChanHead of Department Free & Easy/Worldwide Cruise Travel Centre

WORLDWIDE CRUISE TRAVEL CENTRE

HOLISTIC HOLIDAY SERVICESCTC Travel Club

The Team

e-Commerce

Rewards & Redemption

Online Travel Centre: www.ctc.com.sgA large part of our growth and

relevance are all thanks to our treasured guests who have supported us over the years. The CTC Travel Club was set up to show our gratitude to our beloved guests as they become an indispensable part of us.

The club is a rewards redemption programme that rewards guests with lifestyle bene�ts and exclusive invitations to our connection events to relax and socialise. They reap the enjoyment of travelling with us even after their holiday. We wanted to give our guests a channel where they can reach out to us and we can better

understand their needs, preferences, and style.

Best of all, CTC Travel Club is open to everyone! So come and Relax, enjoy the Rewards, and then Rejoice with us!

To progress with the rapid developments of digital media and technology, we enhanced our website and adopted a multichannel sales and marketing distribution strategy to create an integrated travel service.

A full-�edged team is dedicated to serving guests, providing a seamless purchasing experience. Well equipped with knowledge, trained in delivering quality customer service over phone calls and the ‘live’ chat function to assist guests, we aim to make our services and expertise readily accessible to everyone.

The importance of e-commerce is growing rapidly, and we recognise the fact that going digital brings about more convenience to our young and new guests. By providing other channels of communication for our guests with a mix of enjoyable content, we connect and strengthen the trust with each other.

The formation of the MICE team gave access to businesses and corporate clients looking to use travel as an incentive, or to propel their business overtures to woo their own clients with events and activities that are highly engaging and complementary to the destination and purpose.

Our team of MICE designers create tailor-made travel itineraries and fully prepare the logistics to ensure a smooth and seamless incentive trip, or overseas meeting and exhibition for clients. We start with the client’s event goals and the message to be communicated. Then we design the elements of the event to deliver that seamless message or experience in a way that accomplishes their goals.

MEETINGS, INCENTIVE, CONFERENCE, EXHIBITION (MICE)

Jasmine TanHead of Department MICE Travel Centre

MeetingsAn e�ective meeting requires an environment to be conducive. It needs all the facilities and tools all in one place for a smooth and productive meeting. Outside the meeting room, there are great amenities that allow users to relax, rejuvenate, and recharge to accelerate productivity when they go back to the meeting room. This is a healthy balance of business and pleasure to refresh and revitalise.

Organizing international conferences or conventions can be di�cult. The image and integrity of the establishment is exposed for all to see, so the pressure to succeed is immense. We provide the ease of mind from start to �nish, from planning, coordination, to logistics and transportation. Location, facilities, and functionality are the key things to create a triumphant conference or conventions. First impressions should be made to last.

Exhibitions share a similar concept with conferences and conventions. On top of the services we provide to ensure a smooth-sailing exhibition, we complete it with �yer design and distribution, advertisements in press ads, radio, broadcast media, as well as other forms of digital media. Exhibitions are used to display a product, art, or a composite of all sorts of enterprises. An integrated service is essential in creating a large-scale exhibition that is not only functional; it also gives the highest value for the most holistic event management project.

Incentives are recognised as a powerful and cost-e�ective tool in motivating employees and improving productivity at work. Team-building activities and engaging events are fundamental to a successful incentive travel as it has long-term e�ects on employees, invigorating them at work long after the trip is over. Studies have proven that intrinsic motivation is the best form of a�rmation or validation that lasts the longest in people. Travelling has also proven to improve any individual’s well-being and health.

Incentive Travel

Conference/Conventions

Exhibitions

Special Interest & Themed, and Cruises Corporate TravelImpress your clients with a grand product launch on a cruise. Throw an unforgettable anniversary celebration with a Dinner & Dance on the beach. Commemorate years of partnership with an adventurous team-building activity where participants, who are employees from each corporation, will be mixed and grouped together to complete it, building rapport and trust between both companies from an intrinsic level.

Travellers are creative, desiring thematic holidays that are based on movies, food preferences, types of activities, or almost any kind of theme one can come up with. Themed cruise holidays are popular because of the convenience it brings to both clients and guests. With your imagination, anything and everything is possible.

InsuranceBanking & FinanceTelecommunicationsPharmaceuticalLawMechanical & EngineeringManufacturingShipping & Freight ForwardingEnergy Equipment & SolutionsAerospaceIndustrial Vehicle LeasingInformation Technology & ServicesBeauty & WellnessDistributionReal Estate

Industries We Have Served

PeopleThe best investment we make is in the education of our people. Product trainings by travel experts and partners are regularly conducted for our sta�. Professionals are also invited to give destination talks and sharing sessions. Sta� are sent on familiarisation trips as the best way to understand a destination is by experiencing it �rst-hand. We have certi�ed Aussie specialists and New Zealand specialists. The advantage we have over others is the diverse nationalities of our sta�. Guests are o�ered a more profound understanding of the destination from sta� and Tour Managers who are actually from those countries.

InnovationWe place a great importance on creating unique itineraries that involve the �ve senses; sight, touch, smell, hear, and taste. The services that we provide and carried out by our sta� have evolved from a mass cookie-cutter method to a personalised sales experience using cutting edge technology, which opens up more distribution channels, more opportunities, and more creative production in the frontline and the back end. Innovation begins from education from within – investment in our people.

Product DevelopmentNo run-of-the-mill tour package will be the same as ours. Each activity, attraction, and accommodation is carefully considered to match the quality we promise to our guests. Our collective bargaining allows us to produce better value tours and packages with more departure dates thereby bene�tting all our guests. With the knowledge they gained and the experiences they have, on top of the feedback they received from guests, our people are able to better design and concoct even more exciting and immersive tours.

From the �rst day, CTC Travel has always maintained its value composition for guests and businesses to make travelling available for everyone, to everyone. We owe it all to the various facets of our service culture and the support from our treasured guests. Based on three principles we have focused on to come full circle in providing a unique service culture and the best value composition where guests can only experience at CTC Travel.

PILLARS OF PRINCIPLES

Commonwealth Travel Service Corporation Pte Ltd大通旅游 (新加坡) 机构有限公司

Chinatown Point

133 New Bridge Road #03-03/04/05/06, Singapore 059413

Tel: 6532 0532 | E-mail: enquiry@ctc.com.sg

Website: www.ctc.com.sg

CTCTravel.sg