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Corporate Social Responsibility
By:-Shivani Patel (53)
Himali Amin (54)
Namita Rajan (56)
Saurabh Singh (57)
Palak Kalia (58)
Aswini Paleri (59)
Ankit Modi (60)
Ashish Thakor (61)
‘The only company in the world carbon positive,water positive &solid waste recycling positive’
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Introduction• Incorporated on August 24th 1910 with the name of Imperial Tobacco Company
of India Limited.
• 1970- Indian Tobacco Company, 1974- I.T.C. Ltd. and 2001- ITC Ltd.
• Headquartered at J.L. Nehru road, Kolkata
• VISION – to sustain its position as one of India’s most admired and valuable
companies
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Triple Bottom Line
Economic
• A turnover of over US $ 7 billion and a market capitalisation of nearly US $ 35 billion.
• Direct employment to more than 29,000 people.
• Total shareholder’s funds grew at a compound rate of 26% per annum over the last 15 years.
Environmental
• Carbon Positive seven years in a row.
• Water Positive for ten years
• Solid Waste Water Recycling five years.
• Environment, Health and Safety Management Systems in ITC conform to international standards.
Social
• Livelihoods for over 5 million people
• e-choupal benefitting over 4 million farmers.
• Social and Farm Forestry
• Watershed Development
• Sustainable Community Development
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CSR Spend
Rs. in Crores 2010-11 2011-12 2012-13
Corporate Social Responsibility spends 45 62 82
Average Profit After Taxes for three immediately preceding Financial Years(FY)
3,482 4,104 5,070
CSR spends as a % of Average Profit After Taxes for three immediately preceding FYs
1.29% 1.51% 1.62%
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CSR Initiatives Undertaken
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Mission: Sunehra Kal
Andhra Pradesh
Orissa
Maharashtra
Kerala
Madhya Pradesh
Karnataka
Bihar
Tamil Nadu
Rajasthan
Uttar Pradesh
West Bengal
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Integrated Watershed Development
Issue: Struggle with erratic rainfall patterns
Example: Ranjangaon area near Pune district in Maharashtra, it was under severe draught during kharip season of 2009.
Facilitates building, reviving and maintaining water harvesting structures as well as management of water resources to reverse land degradation, provide critical irrigation and increase agricultural productivity.
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Integrated Watershed Development
Helped conserve soil and moisture for over 1,17,000 households covering 28 districts across seven states (Andhra Pradesh, Karnataka, Madhya Pradesh, Maharashtra, Rajasthan, Orissa and Tamil Nadu).
Partnership either with NABARD(National Bank for Agriculture and Rural Development) or various state governments.
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Livestock Development
• 1.21 billion population(2011 censes)
• 87.2 million living in rural area
• 70% of India's rural population owns cattle
• Livestock plays an important role in the economy of rural India
• Milk yields are abysmally low due to poor quality stock
• ITC Choupal livestock Development
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ITC Choupal Livestock Development
• Programe aims at assisting cattle-owners to upgrade their low-yielding indigenous stock through cross-breeding by artificial insemination.
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• 299 Cattle Development Centers managed by trained local community members
• ITC trains and equips technicians to provide an integrated package consisting of artificial insemination, cattle health and nutrition, pregnancy and post-natal services.
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At doorstep
• Comprehensive animal husbandry services are provided right at the doorstep through Cattle Development Centers managed by trained local community members
• Backward linkages are also being strengthened for dairy inputs, particularly cattle feed
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Result
Livestock Development NowAnimal husbandry services (Artificial Insemination doses) 12,67,371
Beneficiary farmers 3,62,106Cattle Development Centres 299
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Next step in this direction
• Project Gomukh in Munger - an integrated dairy
management program that aims at providing customized services and solutions at every stage of the dairy value chain
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Social & Farm Forestry
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AIM:
An alternative means of livelihood for the
rural community.
The project will promote the Eucalyptus
& Casuarina Plantation under the Social
Forestry Programme in West, East
Godavari and Visakhapatnam districts for
the development of small and marginal
tribal and weaker section farmers through
sangha concept.
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Objective
To create awareness among the Tribal & Weaker section communities
towards promotion, benefits, of Eucalyptus & Casuarina Plantation.
Carbon Sequestration through Reforestation of severely degraded land
mass.
To provided alternative employment opportunities, good market linkages
with the paper industry for the pulp wood growers for marketing their
produce.
To free the farmers from the bondages of the middle men and to sell their
produce at a reasonable price directly to the paper mills.
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A growing Need…
• Wood is the major raw material for pulp and paper industry.
• ITC, launched a major plantation programme in 1982.
• ITC, initiated a Biotechnology based Tree Improvement Programme (TIP)
by promoting clonal plantation.
• Tribal Farmers undertake the plantation and its maintenance in their own
lands.
• Sangha’s (Mandal Samakhyas - MS) would oversee the project activity
implementation in their region, which includes awareness / training /
resource provision and distribution.
• ITC would provide sapling / financial resources.
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Wonders of Clonal Technology
Clonal technology primarily envisages
taking advantages of the natural variation in
tree species for immediate gains in
productivity and quality from plantations.
The field tested and proven superior
genotypes are multiplied through vegetative
propagation in greenhouses under controlled
environmental conditions.
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ITC Bhadrachalam clones comprise natural as well as control
pollinated hybrids of Eucalyptus and Subabul (Leucaena).
Advantages:
High rate of survival of clonal plantation.
High rate of productivity.
Reduced land requirements.
Cost & work effciency.
Additional income for farmers.
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Project Working Area:
10 Mandals in East Godavari District
5 Mandals in West Godavari District
10 Mandals in Visakhapatnam District
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Greening Wasteland
• ITC’s afforestation mission goes beyond regenerating
wastelands and forest.
• Under this initiative superior planting stock is supplied to
farmers. Here a free technical extension service is provided.
• ITC offers attractive buy back arrangements for mature
plantations.
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ITC: Carbon Positive
Apart from other advantages, large scale greening
effort plantation have the potential to sequester
millions of tonnes of carbon dioxide, and create a
potential Green House Gas.(GCH)
ITC has been placed in unique position of being
eligible to create ‘ Certifiable CO2 Credits’.
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Women Empowerment Initiative by ITC limited
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Venture funds provided by ITC have already spawned hundreds of women entrepreneurs. Their earnings, ranging from Rs 70 to Rs 150
per day, not only supplement household incomes but also significantly enhance their
self-esteem.
Pickle-making, fish-processing, vermicomposting, spice processing and agarbatti-rolling in rural areas and chikankari, garment-sewing, driving and computer-aided
secretarial training in semi-urban areas are some of the examples
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microfinance microenterprise
Extensive mobilisation of women Formation of micro-credit groups Capacity building to handle cash transactions, bank accounts, government office, etc Promotion of savings to create corpus Internal lending to meet consumption needs External loaning for productive purposes
Chikankari Organisation of women into production groups Introduction of revolving fund Skills training & up-gradation to enhance employability External consultancy for modern designs Capability building for value addition in work Marketing channel for finished goods
Chikankari in Hardoi :A Case study Promoting Rural Women Entrepreneurs
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Structure of Micro enterprise
Enterprise Coordinator
Designer
Sanchalika
Production Group (50 women)
SHG SHG SHG
Member Member MemberMember
Info flow
NGOITC
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Chikankari Value Chain
Production group
orders
orders
orders
orders
Finished goods
NGO Partner
Customers
Finished goods
ITC
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Primary Education• 35 % illiterate
• 15 % Reaching high school
• 7% Completing graduation
• Lack of infrastructure , funds and quality talent.
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Primary Education
1. Improving infrastructure in Government schools.
2. Providing supplementary education to support
children with school learning and exam
preparation.
3. Building community and parental involvement with
school education.
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Primary Education
• ITC-sponsored NGOs also conduct teacher training programmes to raise the standard of teaching in government-run primary schools.
Primary Education Now
Government Schools assisted through infrastructural support
973
Students being covered 3,19,812
Supplementary Learning Centers (cumulative) 3,011
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Primary Education
• ITC launched its Classmate
brand in 2003 with the
notebooks category.
• Classmate is the lead
provider of all student
stationery needs.
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Primary Education
• To improve educational
outreach
• 482 libraries and resource
centers is supported
• 421 schools are covered
under Roaming Laptops
programme
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ITC’s ‘e-choupal’
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1990
•Establishment of International Business Division
•Agri-trading Company
1996
•Opening of Indian market
•Entry of international competition
1998
•Option of sale, merger or closure of IBD
•Chairman: ‘Use of Information technology’
2000
•Blending of shareholder value creation and social development
•Launch of ‘e-choupal’
Origins of ‘e-choupal’
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What is ‘e-choupal’
To bring efficiency to ITC’s procurement process Increased empowerment of rural farmers
Choupal : ‘A village meeting Place’
Vendors and customers come together to do business transactions New Business Model: e-choupal
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Why ‘e-choupal’
Over dependence on intermediariesLower margins
Low Productivity Low risk taking ability
Weak market orientation
Rural India is a difficult business
Location
Under-trained workforce
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Before ‘e-choupal’: Mandi System
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‘Mandi System’: Operation Process
Inbound Logistics Display and Inspection Auction
Bagging and
weighing Payment Outbound
Logistics
Farmers find the auction process demeaning.
Exploitation in terms of payment
Distortion of Quality of produce
Limitations
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Players of e-choupal
• Critical Element
• Act as a familiar
and approachable
human interface
for the farmers and
villagers
• Acts as a link
• Communicates
daily prices
• Provides
logistical
services
• Provide info on
trading
transactions
• Critical Element
• Act as a familiar
and approachable
human interface
for the farmers and
villagers
Sanchalak
• Acts as a link
• Communicates
daily prices
• Provides
logistical
services
• Provide info on
trading
transactions
UpSanchalak Samyojak
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Network of e-Choupals, information centers equipped with a computer connected to the Internet, located in
rural farming villages
Farmers use the services of the sanchalak (the centre operator) to find the price their produce can fetch at
different places, via the computer
“Empowered” to make an informed decision on when and at which procurement centre to sell their produce
for maximum profit
E-Choupal in Detail
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To improve yields with a demonstration plot of land
Best practices have been put into practice along with high quality fertilisers and seeds
Comparisons made with yields from control plots
Choupal Pradarshan Kheth (ChoupalDemonstration Field) programme
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Pricing
E-choupal Stages
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PricingPrevious day’s mandi closing
price- Fair Average Quality (FAQ)price
Mandi prices are communicated to the sanchalak through the e-
Choupal portal
Inspection& Grading
Sanchalak inspects theproduce and based on his
assessment of the quality makes appropriate deductions
Sanchalak performs the quality tests in the
farmer’s presence and must justify any deductions
If the farmer chooses to sell , the sanchalak gives him a note
Weighing& Payment
Farmer takes the note from the sanchalak and proceeds with his
crop to the nearest ITC procurement
hub
Chemist visually inspects and verifies the assessment of the
sanchalakHub Logistics
Farmer then collects his payment, also reimbursed for
transporting his crop
E-choupal Process
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Right price for their crops
Recognition: Farmers are not simply agricultural
producers, butintegral partners
Income increase:About 2.5% over the mandi system
Benefits of E-choupal
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Weather
Agricultural Best Practices
Customized Quality Solutions
Intelligent product
Development
Other benefits of E-choupal
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The ITC Green Centre Project
The ITC Green Centre houses the headquarters of ITC’s Hotels Business and was declared the worlds largest Platinum rated Green Building when
it was certified in 2004.
The facility is built with 4 floors with one basement and one
mezzanine floor. The total built up area is 15799 sq.mt., out of which
9294 sq.mt. is conditionedarea .It was awarded the LEED
Platinum rating under LEED 2.1 NC in 2004. The building is
operational for 5 days a week and for about 10 hours per day.
Not only they have designated smoking zones in convenient
locations with their own exhaust fans, but the copy-printer room in
the building has its own separate exhaust as well. Moreover, 90% of all regularly occupied areas
have access to open-able windows.
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Key Features
Sustainable SiteAlternative Transportation
Heat Island EffectStorm Water Management
Water EfficiencyWater Efficient Landscaping
Innovative Waste Water Technologies
The building adopts a rectangular L North East
Energy & Atmosphere EnvelopeHot Water
Ozone Depletion
Materials and ResourceStorage and Collection of Recyclables
Regional Materials
Indoor EnvironmentalQuality
CO2 Monitoring Environment Tobacco Smoke Control
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Results
• “We had a cost over-run of 12 per cent,” adding that
similar projects undertaken after this one saw reduced
costs of 4-7 per cent.
• "Actually, now the cost of such a building would be
lower than that of a normal office building,” – Khatri
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Renewable Energy
ITC commitment to the environment is manifest in its constant endeavour to enlarge its positive carbon footprint.
This is achieved not only through enhanced energy conservation, but also through use of renewable energy sources and expanding
carbon sequestration through its large scale Social and Farm Forestry Programmes
ITC is also constantly expanding its renewable energy portfolio. More than 38% of its energy consumption is now met from
renewable sources, and this is expected to touch 50% in the next 4-5 years.
Improved utilisation of carbon neutral fuels such as biofuels in the Paperboards and Specialty Papers Business and the
commissioning of 13.8 MW wind power projects in Maharashtra and Tamil Nadu contributed to increased utilisation of renewable
energy.
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Example
• Solar Photovoltaic Technology
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