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Corporate

SocialResponsibility

lets choose to unite the power of markets with the

authority of universal ideals

Kofi Anan, UN secretary General

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CORPORATE SOCIALRESPONSIBILITYCOMPETING FOR A SUSTAINABLE FUTURE

CSR: the ambition of companies to integrate social andenvironmental concerns in their business operations and intheir interaction with their stakeholders: Search for balancebetween Profit, People and Planet

Running a good company for the shareholder, employeesand for the world outside

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CORPORATE SOCIAL RESPONSIBILITYOTHER DEFINITIONS

Corporate Social Responsibility is about howwe conduct our business in totality. Ourcorevalues determine how we compete in themarket place, deliver value to our clients and

sustain financial performance. With the globalleadership network IBM is analyzing howCorporate Responsibilityenvironmental

stewardship, management of people andengagement with communitiesdrives worldclass business performance. This is our vision for

competitive leadership.

Hans Ulrich Maerki, Chairman, IBM EuropeMiddle East Africa

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Clients

National govt.

Local/regional govt. European govt.

Trade unions

Suppliers

Competition

Shareholders Financial institutes

Neighbours

Science

Workers

Society, youth, mygrandchildren

Media

Civil society (NGOs)

International CSR networks:CSR Europe, Amcham,UNDP etc.

Else ..

Stakeholders

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Responsabilitatea social a companiilornseamn alinierea operaiunilor companiei lavalorile sociale. Aceasta const n integrareaintereselor tuturor celor afectai de conduitaunei companii n politicile i aciunile acesteia.Responsabilitatea social a companiilor seconcentreaz pe aa numiii indicatori tripli(triple bottom line), care vizeaz rezultatelesociale, ecologice, i financiare al companiei,

n scopul de a avea un impact pozitiv asupra

societii nregistrnd n acelai timp succes nafaceri.

Meghan Conolly, Corporate SocialResponsibility Newswire Service, Ce esteResponsabilitatea Social a Corporaiilor?

CORPORATE SOCIAL RESPONSIBILITYOTHER DEFINITIONS

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Impactul asupra comunitatii

Investitiasociala &

Filantropie

PoliticiDialog

Activitatea de baza acompaniei (Afacerea)

Actionari

Angajati / sindicate

Clienti

Partneri de afaceriFurnizori /contractanti

Comunitati locale

ONG-uri

Guvernarea locala nationala internationala

Impact social

Impact asupra mediului

Impacteconomic

Sursa: Corporate Citizen International - PWBLF

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"Corporate governance is the system bywhich business corporations are directedand controlled. The corporate governancestructure specifies the distribution of rightsand responsibilities among different

participants in the corporation, such as theboard, managers, shareholders and otherstakeholders, and spells out the rules andprocedures for making decisions oncorporate affairs. By doing this, it also

provides the structure through which thecompany objectives are set, and the meansof attaining those objectives and monitoringperformance."

Source: OECD

Corporate Governance

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"Corporate governance is concerned withholding the balance between economicand social goals and between individualand communal goals. The governance

framework is there to encourage theefficient use of resources and equally torequire accountability for the stewardship ofthose resources. The aim is to align as nearlyas possible the interests of individuals,

corporations and society."Source: Worldbank

Corporate Governance

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Corporate Governance

Basic company targets and principles, like:

Innovation and entrepreneurship Continuity (profit) Skills and competence building

Equal opportunities and diversity Health and safety Environmental protection CSR in the mainstream of business Stakeholders engagement

Leadership and governance Communication and transparency: Integrity Developing clear company codes Business-to-business cooperation and

alliances

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Other elements of CSR

Filantropia a companiilor

Contribuii corporative

Donaii n natur

Servicii pro-bono Voluntariatul sprijinit de angajator

Uneori, deducerile salariale

Marketing-ul comunitar

Investiia social a companiilor Sponsorizarea

Investiia relaionat cu cauza/ comunitatea

Investiiile responsabile social

Advocacy

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Corporate Social ResponsibilityTowards a sustainable and competitive Enterprise

Modelul european (Ashridge)

Altruism Responsabilitate sociala Interesul

companiei

Responsabilitatea sociala nu inseamna nici actede caritate, nici exercitii de PR, ci o investitie

inteligenta, care aduce beneficii atatcompaniei, cat si intregii comunitati

(Viscount Etienne Davignon, Presedinte Societ Gnrale deBelgique; si CSR Europe)

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Why is CSR needed??Towards a sustainable and competitive enterprise

CSR is not an objective on its own right,

but a fertilizer that fosters the goodmanagement of enterprises as well asinvestors and consumers confidence. In

this way, a climate and an environment thatare conductive to strong economicperformance can be brought about and the

dynamics of a successful economypermanently encouraged

(Manuel Barosso, President European Commission)

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Why is CSR needed??Towards a sustainable and competitive enterprise

Ethical reasons

Positive image Stabilizes communities

Relationship with authorities

Identification of employees

Increases quality image

Stimulates innovation, networking

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Corporate Social ResponsibilityThe conclusions

CSR is a hot issue at the moment and a worldwideknown concept

Negative: restoring trust, fight against negativeopinion about companies

Positive: influence on the society -> see how thingsare happening

CSR means to be a good company for the shareholders,employees and the world outside.

CSR is neither only philanthropy nor it is only for PR. Itis a tool to become a sustainable and competitiveenterprise

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Corporate Social ResponsibilityThe conclusions

We are inviting you to join us inthis ambitious challenge!!!!!!

Companies that embrace CSR through the voluntaryintegration of social and environmental concerns intotheir operations demonstrate how competitiveness, jobs,social cohesion and environmental protection can go

hand in hand(Manuel Barosso, President European Commission)

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Creating Business-to business (B2B)networks

lets choose to unite the power of marketswith the authority of universal ideals

(Kofi Anan, UN Secretary General)

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CSR Europe:the history of CSR in Europe

In 1995, Jaques Delors launched the concept ofCSR23 March 2000: special appeal on CSR. LisbonStrategy to make the EU the worlds mostdynamic and competitive knowledge-basedeconomy, capable of sustainable economic

growth with more and better jobs and greatersocial cohesion2000: CSR Europe was officially created: 40international companies joined the EuropeannetworkCSR Europe has national networks in all 15 EUmember states and is the only recognizedJoint effort can be more effective, sharing of costs,using the specific expertise available in differentcompanies, more impact.March 2005: The development of a EuropeanRoadmap for business: towards a Sustainable andCompetitive enterprise

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Members CSR Europe

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