CSR: Charity? Strategy? Or what?
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Transcript of CSR: Charity? Strategy? Or what?
©2017 CSR Training Institute
INVESTING FOR IMPACT
Presented by
Wayne DunnPresident & Founder, CSR Training Institute
Former Prof. of Practice in CSR (McGill University)[email protected]
Investments & Capital Markets Conference
Jamaica Stock ExchangePegasus Hotel, Kingston Jamaica
Jan 25-26, 2017Kingston, Jamaica
Corporate Social ResponsibilityCharity? Strategy? Or What?
©2017 CSR Training Institute
??Corporate Social Responsibilty??
•That Do-Good stuff that happens on the margins of our real business
•Gives us some good things to talk about in our public statements
•We support it, but try to keep it away from core-business so it isn’t too distracting
•It helps us to look like good community people with a conscience
©2017 CSR Training Institute
Who/What is
• Canadian based with global delivery
• Global faculty team of 45+ professionals and experts
• Trained hundreds of executives, leaders and practitioners in CSR Strategy and Practice
• Focus on CSR strategy, Value Creation and Impact
• Public programs and customized corporate and organizational programs
• Consulting and strategic assignments
• National/regional partnerships in Ghana, Greece, UAE, Zambia, East Africa, India
• Upcoming programs in Dubai and globally
• Newsletter & Updates
http://bit.ly/CSR-SignUp
Wayne Dunn
• Founder & President of CSR Training Institute
• Master of Science in Management, Stanford Business School
• Stanford University Sloan Fellow
• Former Professor of Practice in CSR, McGill University
• 25+ years of practical CSR consulting experience (40+ countries, every continent, public and private sector
• 10+ years of CSR training
• Extensive writings on CSR
• Frequent speaker at events worldwide
• Numerous awards (1st private sector winner of World Bank Development Innovation Award, Stanford Case Study, etc.)
• Advisor to corporations, governments, NGOs and international organizations worldwide
• Consulted across industries, geographies and sectors on CSR, sustainability, strategy and operations
©2017 CSR Training Institute
Two Messages Today
CSR is smart business not a do-good add-on
Importance of a consistent strategic framework
©2017 CSR Training Institute
Don’t get hung up on languageIt is ‘under development’
•Corporate Social Responsibility (CSR)
•Sustainability
•Corporate Responsibility
•Social Responsibility
•Environment, Social and Governance (ESG)
•Shared Value
•Social License
•????
Whatever the words, it is about where business meets society, who benefits, how and why
©2017 CSR Training Institute
Let’s get one thing clear
CSR is about value. Nothing Else
Nobody has $$$ to throw away!!
CSR is about creating social and business value
CSR disconnected from business value is paternalistic
and unsustainable
CSR as window-dressing is just dumb in today’s
networked and transparent world
Value creation should be as integral to CSR planning
and management as to any other business activity. Why would you suspend a value-focus simply because it
also involves social value
Strategic CSR can drive social and business value
©2017 CSR Training Institute
Investing for Impact
•Investing for impact means optimizing value creation and impactSocial Value
Business Value
Environmental Stewardship
•Strategically and consistently optimize impact and value
•Anything less is a waste
©2017 CSR Training Institute
Strategic CSR
Environment
Business
Social
Strategic CSR develops alignment between business interests, social value and environmental stewardship, generating more impact and value for all
Business
Value
Creation
CSR
Activities
Shareholder
Value
Zero Sum CSR
• Business creates value• Spending on CSR activities reduces value available
for shareholders• There is no synergy or alignment between CSR
activities and shareholder/business value. • More of one gives you less of the other
CSR: Strategic? or Zero Sum?
©2017 CSR Training Institute
CSR = Value & Impact for shareholders and society
CSR is more than charity and philanthropy
It is NOT simply about organizations giving to society
Corporate Social Responsibility is about creating business value
AND social value. About aligning and balancing shareholder,
societal and environmental interests.
Effective CSR balances the interests of shareholders, society and
the planet, making stronger and more sustainable
©2017 CSR Training Institute
The CSR Value Case
•Value to organization is mandatory
•Plus value to society and/or value to environment
NO EXCEPTIONS
• Every CSR Project should have a value-case analysis
• Value to the organization
• Value to society
• Value to environment
©2017 CSR Training Institute
Adopted unanimously by the United Nations in a Special Assembly
September 2015
The SDGsFramework for integrating social and business value
©2017 CSR Training Institute
Investing for Impact Framework
•Consistent impact requires systematic approach
•SDG framework can facilitate and optimize social and business value
©2017 CSR Training Institute
The SDGs
1. No Poverty
2. Zero Hunger
3. Good health & well-being
4. Quality education
5. Gender equality
6. Clean water & sanitation
7. Affordable & clean energy
8. Decent work & economic growth
9. Industry, innovation & infrastructure
10.Reduced inequalities
11.Sustainable cities & communities
12.Responsible production & consumption
13.Climate action
14.Life below water
15.Life on land
16.Peace, justice & strong institutions
17.Partnerships for the goals
©2017 CSR Training Institute
Jamaica’s commitment to SDGs
©2017 CSR Training Institute
…
…
The Sustainable Development Goals and Torex
17
Torex Business & Activities
Goal 1 End poverty in all its formseverywhere
Goal 2 End hunger, achieve food security and improved nutrition and promote sustainable agriculture
Goal 3 Ensure healthy lives and promote well-being for all at all ages
Goal 4 Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
Goal 5 Achieve gender equality and empower all women and girls
Goal 6 Ensure availability and sustainable management of water and sanitation for all
Goal 7 Ensure access to affordable, reliable, sustainable and modern energy for all
Goal 8 Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
Goal 9 Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
Goal 10 Reduce inequality within and among countries
Goal 11 Make cities and human settlements inclusive, safe, resilient and sustainable
Goal 12 Ensure sustainable consumption and production patterns
Goal 13 Take urgent action to combat climate change and its impacts*
Goal 14 Conserve and sustainably use the oceans, seas and marine resources for sustainable development
Goal 15 Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertifcation, and
halt and reverse land degradation and halt biodiversity loss
Goal 16 Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective,
accountable and inclusive institutions at all levels
Goal 17 Strengthen the means of implementation and revitalize the global partnership for sustainable development
SDG
Imp
act Areas
17 SDGs
©2017 CSR Training Institute
…
…
SDG Impact Analysis (Current)
17
Business & Activities
Goal 1 End poverty in all its formseverywhere
Goal 2 End hunger, achieve food security and improved nutrition and promote sustainable agriculture
Goal 3 Ensure healthy lives and promote well-being for all at all ages
Goal 4 Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
Goal 5 Achieve gender equality and empower all women and girls
Goal 6 Ensure availability and sustainable management of water and sanitation for all
Goal 7 Ensure access to affordable, reliable, sustainable and modern energy for all
Goal 8 Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
Goal 9 Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
Goal 10 Reduce inequality within and among countries
Goal 11 Make cities and human settlements inclusive, safe, resilient and sustainable
Goal 12 Ensure sustainable consumption and production patterns
Goal 13 Take urgent action to combat climate change and its impacts*
Goal 14 Conserve and sustainably use the oceans, seas and marine resources for sustainable development
Goal 15 Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertifcation, and
halt and reverse land degradation and halt biodiversity loss
Goal 16 Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective,
accountable and inclusive institutions at all levels
Goal 17 Strengthen the means of implementation and revitalize the global partnership for sustainable development
SDG
Imp
act Areas
17 SDGs
Which of the SDGs does your business impact now
©2017 CSR Training Institute
…
…
SDG Impact Analysis (Strategic)
17
Business & Activities
Goal 1 End poverty in all its formseverywhere
Goal 2 End hunger, achieve food security and improved nutrition and promote sustainable agriculture
Goal 3 Ensure healthy lives and promote well-being for all at all ages
Goal 4 Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
Goal 5 Achieve gender equality and empower all women and girls
Goal 6 Ensure availability and sustainable management of water and sanitation for all
Goal 7 Ensure access to affordable, reliable, sustainable and modern energy for all
Goal 8 Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
Goal 9 Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
Goal 10 Reduce inequality within and among countries
Goal 11 Make cities and human settlements inclusive, safe, resilient and sustainable
Goal 12 Ensure sustainable consumption and production patterns
Goal 13 Take urgent action to combat climate change and its impacts*
Goal 14 Conserve and sustainably use the oceans, seas and marine resources for sustainable development
Goal 15 Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertifcation, and
halt and reverse land degradation and halt biodiversity loss
Goal 16 Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective,
accountable and inclusive institutions at all levels
Goal 17 Strengthen the means of implementation and revitalize the global partnership for sustainable development
SDG
Imp
act Areas
17 SDGs
Multi-dimensional assessment of strategic importance of each SDG
Applicability to industry and operations
Company’s ability to have an impact
Importance to key stakeholders
Value impact on business Local significance Other
©2017 CSR Training Institute
Business Case for systematic SDG engagementsome value propositions
• Effective integration of social value, business value & environmental stewardship
• Ease of communication – globally accepted framework
• Better social and business ROI
• Prioritize investment and impact areas
• Ability to attract partners and collaborators
• Government and regulator relationships
• Stakeholder relationships
• Framework for Public/Private and NGO partnerships
• Objective criteria for engaging / not engaging
• Connects business directly to global development priorities
• Will becoming increasingly important around finance and risk areas (Equator / IFC 2, etc.)
• Internal & external communications (simple and easy stories to tell)
• Helps to rationalize CSR strategy and programs
©2017 CSR Training Institute
Strategic CSR
Environment
Business
Social
Strategic CSR develops alignment between business interests, social value and environmental stewardship, generating more impact and value for all
Business
Value
Creation
CSR
Activities
Shareholder
Value
Zero Sum CSR
• Business creates value• Spending on CSR activities reduces value available
for shareholders• There is no synergy or alignment between CSR
activities and shareholder/business value. • More of one gives you less of the other
Invest for Impact
©2017 CSR Training Institute
Thank you for listeningQuestions & Follow-up
Wayne DunnPresident & Founder, CSR Training InstituteFormer Professor of Practice in CSR, McGill Universitywayne@csrtraininginstitute.comwww.csrtraininginstitute.comTel/Text/WhatsApp +1.250.701.6088