CSR: Charity? Strategy? Or what?

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©2017 CSR Training Institute INVESTING FOR IMPACT Presented by Wayne Dunn President & Founder, CSR Training Institute Former Prof. of Practice in CSR (McGill University) [email protected] Investments & Capital Markets Conference Jamaica Stock Exchange Pegasus Hotel, Kingston Jamaica Jan 25-26, 2017 Kingston, Jamaica Corporate Social Responsibility Charity? Strategy? Or What?

Transcript of CSR: Charity? Strategy? Or what?

Page 1: CSR: Charity? Strategy? Or what?

©2017 CSR Training Institute

INVESTING FOR IMPACT

Presented by

Wayne DunnPresident & Founder, CSR Training Institute

Former Prof. of Practice in CSR (McGill University)[email protected]

Investments & Capital Markets Conference

Jamaica Stock ExchangePegasus Hotel, Kingston Jamaica

Jan 25-26, 2017Kingston, Jamaica

Corporate Social ResponsibilityCharity? Strategy? Or What?

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©2017 CSR Training Institute

??Corporate Social Responsibilty??

•That Do-Good stuff that happens on the margins of our real business

•Gives us some good things to talk about in our public statements

•We support it, but try to keep it away from core-business so it isn’t too distracting

•It helps us to look like good community people with a conscience

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©2017 CSR Training Institute

Who/What is

• Canadian based with global delivery

• Global faculty team of 45+ professionals and experts

• Trained hundreds of executives, leaders and practitioners in CSR Strategy and Practice

• Focus on CSR strategy, Value Creation and Impact

• Public programs and customized corporate and organizational programs

• Consulting and strategic assignments

• National/regional partnerships in Ghana, Greece, UAE, Zambia, East Africa, India

• Upcoming programs in Dubai and globally

• Newsletter & Updates

http://bit.ly/CSR-SignUp

Wayne Dunn

• Founder & President of CSR Training Institute

• Master of Science in Management, Stanford Business School

• Stanford University Sloan Fellow

• Former Professor of Practice in CSR, McGill University

• 25+ years of practical CSR consulting experience (40+ countries, every continent, public and private sector

• 10+ years of CSR training

• Extensive writings on CSR

• Frequent speaker at events worldwide

• Numerous awards (1st private sector winner of World Bank Development Innovation Award, Stanford Case Study, etc.)

• Advisor to corporations, governments, NGOs and international organizations worldwide

• Consulted across industries, geographies and sectors on CSR, sustainability, strategy and operations

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©2017 CSR Training Institute

Two Messages Today

CSR is smart business not a do-good add-on

Importance of a consistent strategic framework

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©2017 CSR Training Institute

Don’t get hung up on languageIt is ‘under development’

•Corporate Social Responsibility (CSR)

•Sustainability

•Corporate Responsibility

•Social Responsibility

•Environment, Social and Governance (ESG)

•Shared Value

•Social License

•????

Whatever the words, it is about where business meets society, who benefits, how and why

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©2017 CSR Training Institute

Let’s get one thing clear

CSR is about value. Nothing Else

Nobody has $$$ to throw away!!

CSR is about creating social and business value

CSR disconnected from business value is paternalistic

and unsustainable

CSR as window-dressing is just dumb in today’s

networked and transparent world

Value creation should be as integral to CSR planning

and management as to any other business activity. Why would you suspend a value-focus simply because it

also involves social value

Strategic CSR can drive social and business value

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©2017 CSR Training Institute

Investing for Impact

•Investing for impact means optimizing value creation and impactSocial Value

Business Value

Environmental Stewardship

•Strategically and consistently optimize impact and value

•Anything less is a waste

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©2017 CSR Training Institute

Strategic CSR

Environment

Business

Social

Strategic CSR develops alignment between business interests, social value and environmental stewardship, generating more impact and value for all

Business

Value

Creation

CSR

Activities

Shareholder

Value

Zero Sum CSR

• Business creates value• Spending on CSR activities reduces value available

for shareholders• There is no synergy or alignment between CSR

activities and shareholder/business value. • More of one gives you less of the other

CSR: Strategic? or Zero Sum?

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©2017 CSR Training Institute

CSR = Value & Impact for shareholders and society

CSR is more than charity and philanthropy

It is NOT simply about organizations giving to society

Corporate Social Responsibility is about creating business value

AND social value. About aligning and balancing shareholder,

societal and environmental interests.

Effective CSR balances the interests of shareholders, society and

the planet, making stronger and more sustainable

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©2017 CSR Training Institute

The CSR Value Case

•Value to organization is mandatory

•Plus value to society and/or value to environment

NO EXCEPTIONS

• Every CSR Project should have a value-case analysis

• Value to the organization

• Value to society

• Value to environment

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©2017 CSR Training Institute

Adopted unanimously by the United Nations in a Special Assembly

September 2015

The SDGsFramework for integrating social and business value

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©2017 CSR Training Institute

Investing for Impact Framework

•Consistent impact requires systematic approach

•SDG framework can facilitate and optimize social and business value

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©2017 CSR Training Institute

The SDGs

1. No Poverty

2. Zero Hunger

3. Good health & well-being

4. Quality education

5. Gender equality

6. Clean water & sanitation

7. Affordable & clean energy

8. Decent work & economic growth

9. Industry, innovation & infrastructure

10.Reduced inequalities

11.Sustainable cities & communities

12.Responsible production & consumption

13.Climate action

14.Life below water

15.Life on land

16.Peace, justice & strong institutions

17.Partnerships for the goals

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©2017 CSR Training Institute

Jamaica’s commitment to SDGs

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©2017 CSR Training Institute

The Sustainable Development Goals and Torex

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Torex Business & Activities

Goal 1 End poverty in all its formseverywhere

Goal 2 End hunger, achieve food security and improved nutrition and promote sustainable agriculture

Goal 3 Ensure healthy lives and promote well-being for all at all ages

Goal 4 Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

Goal 5 Achieve gender equality and empower all women and girls

Goal 6 Ensure availability and sustainable management of water and sanitation for all

Goal 7 Ensure access to affordable, reliable, sustainable and modern energy for all

Goal 8 Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

Goal 9 Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation

Goal 10 Reduce inequality within and among countries

Goal 11 Make cities and human settlements inclusive, safe, resilient and sustainable

Goal 12 Ensure sustainable consumption and production patterns

Goal 13 Take urgent action to combat climate change and its impacts*

Goal 14 Conserve and sustainably use the oceans, seas and marine resources for sustainable development

Goal 15 Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertifcation, and

halt and reverse land degradation and halt biodiversity loss

Goal 16 Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective,

accountable and inclusive institutions at all levels

Goal 17 Strengthen the means of implementation and revitalize the global partnership for sustainable development

SDG

Imp

act Areas

17 SDGs

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©2017 CSR Training Institute

SDG Impact Analysis (Current)

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Business & Activities

Goal 1 End poverty in all its formseverywhere

Goal 2 End hunger, achieve food security and improved nutrition and promote sustainable agriculture

Goal 3 Ensure healthy lives and promote well-being for all at all ages

Goal 4 Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

Goal 5 Achieve gender equality and empower all women and girls

Goal 6 Ensure availability and sustainable management of water and sanitation for all

Goal 7 Ensure access to affordable, reliable, sustainable and modern energy for all

Goal 8 Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

Goal 9 Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation

Goal 10 Reduce inequality within and among countries

Goal 11 Make cities and human settlements inclusive, safe, resilient and sustainable

Goal 12 Ensure sustainable consumption and production patterns

Goal 13 Take urgent action to combat climate change and its impacts*

Goal 14 Conserve and sustainably use the oceans, seas and marine resources for sustainable development

Goal 15 Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertifcation, and

halt and reverse land degradation and halt biodiversity loss

Goal 16 Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective,

accountable and inclusive institutions at all levels

Goal 17 Strengthen the means of implementation and revitalize the global partnership for sustainable development

SDG

Imp

act Areas

17 SDGs

Which of the SDGs does your business impact now

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©2017 CSR Training Institute

SDG Impact Analysis (Strategic)

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Business & Activities

Goal 1 End poverty in all its formseverywhere

Goal 2 End hunger, achieve food security and improved nutrition and promote sustainable agriculture

Goal 3 Ensure healthy lives and promote well-being for all at all ages

Goal 4 Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

Goal 5 Achieve gender equality and empower all women and girls

Goal 6 Ensure availability and sustainable management of water and sanitation for all

Goal 7 Ensure access to affordable, reliable, sustainable and modern energy for all

Goal 8 Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

Goal 9 Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation

Goal 10 Reduce inequality within and among countries

Goal 11 Make cities and human settlements inclusive, safe, resilient and sustainable

Goal 12 Ensure sustainable consumption and production patterns

Goal 13 Take urgent action to combat climate change and its impacts*

Goal 14 Conserve and sustainably use the oceans, seas and marine resources for sustainable development

Goal 15 Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertifcation, and

halt and reverse land degradation and halt biodiversity loss

Goal 16 Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective,

accountable and inclusive institutions at all levels

Goal 17 Strengthen the means of implementation and revitalize the global partnership for sustainable development

SDG

Imp

act Areas

17 SDGs

Multi-dimensional assessment of strategic importance of each SDG

Applicability to industry and operations

Company’s ability to have an impact

Importance to key stakeholders

Value impact on business Local significance Other

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©2017 CSR Training Institute

Business Case for systematic SDG engagementsome value propositions

• Effective integration of social value, business value & environmental stewardship

• Ease of communication – globally accepted framework

• Better social and business ROI

• Prioritize investment and impact areas

• Ability to attract partners and collaborators

• Government and regulator relationships

• Stakeholder relationships

• Framework for Public/Private and NGO partnerships

• Objective criteria for engaging / not engaging

• Connects business directly to global development priorities

• Will becoming increasingly important around finance and risk areas (Equator / IFC 2, etc.)

• Internal & external communications (simple and easy stories to tell)

• Helps to rationalize CSR strategy and programs

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©2017 CSR Training Institute

Strategic CSR

Environment

Business

Social

Strategic CSR develops alignment between business interests, social value and environmental stewardship, generating more impact and value for all

Business

Value

Creation

CSR

Activities

Shareholder

Value

Zero Sum CSR

• Business creates value• Spending on CSR activities reduces value available

for shareholders• There is no synergy or alignment between CSR

activities and shareholder/business value. • More of one gives you less of the other

Invest for Impact

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©2017 CSR Training Institute

Thank you for listeningQuestions & Follow-up

Wayne DunnPresident & Founder, CSR Training InstituteFormer Professor of Practice in CSR, McGill Universitywayne@csrtraininginstitute.comwww.csrtraininginstitute.comTel/Text/WhatsApp +1.250.701.6088