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Presented by : Agnya Patel

MBA

Sem I

Corporate Social Responsibility Of

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About Aditya Birla Group

Founder : Ghanshyam Das BirlaCurrent Chairman : Kumar Mangalam BirlaA US $40 billion corporation

In the League of Fortune 500Ranked Number 4 in the Global 'TopCompanies for Leaders' survey Ranked Number 1 in Asia Pacific for 2011

Operates in 36 countriesExtraordinary force of over133,000employees, belonging to 42 differentnationalities

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Globally, the Aditya Birla Groupis:

A metals powerhouse, among the worlds most cost-efficient aluminium and copper producers. Hindalco-Novelis is the largest aluminium rolling company. It isone of the three biggest producers of primary

aluminium in Asia, with the largest single locationcopper smelter

No.1 in viscose staple fibre

No.1 in carbon black

The fourth-largest producer of insulatorsThe fifth-largest producer of acrylic fibre

Among the top 10 cement producers

Among the best energy-efficient fertiliser plants

The largest Indian MNC with manufacturing

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In India :

A top fashion (branded apparel) and lifestyle player

The second-largest player in viscose filament yarn

The largest producer in the chlor-alkali sector

Among the top three mobile telephony companies

The fifth-largest producer of acrylic fibre

A leading player in life insurance and asset

managementAmong the top two supermarket chains in the retail

business

Among the top 10 BPO companies

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Major Companies

Aditya Birla NuvoGrasim Industries Limited Idea Cellular Limited

Hindalco Industries LimitedUltraTech Cement LimitedAditya Birla Minacs Worldwide Limited

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Vision for CSR

To actively contribute to the social andeconomic development of thecommunities in which we operate. In so

doing build a better, sustainable way of lifefor the weaker sections of society andraise the countrys human developmentindex.

- Mrs. Rajashree BirlaChairperson

Aditya Birla Centre for

Community Initiatives

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Beyond Business

Works in 3,700 villages

Reaches out to seven million people, annuallythrough the Aditya Birla Centre for Community

Initiatives and Rural Development, spearheadedby Mrs. Rajashree Birla

Focuses on healthcare, education, sustainablelivelihood, infrastructure and espousing socialreform in India, Asia, Egypt, Philippines, Thailand,Laos, Indonesia, Korea and Brazil.

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In India

Our Group runs 42 schools, which provide qualityeducation to 45,000 children. Of these, over18,000 children receive free education

Its 18 hospitals tend to more than a millionvillagers

Aligned with Federation of Indian Chambers ofCommerce and Industry) and set up the FICCI

Aditya Birla CSR Centre for Excellence.

Sponsored the Columbia Global Centre's EarthInstitute in Mumbai, India.

The Group spends in excess of Rs.130crore

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Focus Areas

EducationHealth careFamily welfareSustainable livelihoodInfrastructure developmentSocial causes

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Education

Formal educationBalwadis (nurseries) 20000 children

Aditya Bal Vidya Mandirs

Aditya Birla Public School, RenusagarAditya Birla World Academy, Mumbai

Rishi Raj Group, Renukoot

G.D.Birla Memorial School, Ranikhet

Birla Vidya Mandir, NainitalBirla Vidya Niketan, New Delhi

Ashok Hall Girls' Residential School, Majkhali

M. P. Birla Foundation Higher Secondary School in

Kolkata

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Contd Scholarships for girls, merit scholarships (Over 8000

students)Birla Education Trust, Pilani

Birla Vidya Vihar Trust, Calcutta

Birla Sanskriti Trust, Calcutta

Sangit Kala Mandir Trust, Calcutta

Educational institutes

Birla Institute of Technology and Science- Pilani,Goa, Dubai, Hyderabad.

Birla Engineering College in Pilani

Technological Institute of Textile & Sciences inBhiwani

Birla Institute of Management Technology in Noida,

Delhi

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ContdBirla College of Arts, Science & Commerce,

MumbaiBirla Technical Training Institute, PilaniBirla Academy of Art & Culture, CalcuttaSwar Sangam, CalcuttaSangit Kala Mandir, CalcuttaB K Birla Centre For Education, Pune

Reached out to more than 29,000 people through ouradult literacy and bridge education programmes

Girl child education

Digital literacy Nearly 20,000 students are enrolled at our vocational

training centresOver 10 years ago, to put Indian business success

stories as case studies for global leaders-in-the-

making, we set up the Aditya Birla India Centre atLondon Business School.

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Healthcare

General and multispeciality more than 3500 medicalcamps every year treating over 5 million patients forvarious ailments such as AIDS, TB, cataracts, andcleft lips, as well as providing services such as

diagnosing cancer Blood donation

Health care for visually impaired, and physicallychallenged

18 Hospitals at almost no cost at allAditya Birla Memorial Hospital Pune,Maharashtra

(15% of the beds are earmarked for the poor)

TB and General Hospital, Ranchi

Aditya Birla Clinic in Pune

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Family Welfare

Helped immunise 6 million children againstpolio by sponsoring and managing 23,000booths. We have also organised polio

corrective surgery.Reproductive and child health care,

supplementary nutrition / mid-day mealprojects

HIV / AIDS awareness and prevention camps

Responsible parenting

Established Mahadevi Birla Mangal Niketan

Home for Old age with a capacity of 72

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Sustainable Livelihood

IrrigationDrip Irrigation

Backed by our Group's resources and UNICEF,they installed hand pumps at intervals of every 10

houses in 110 villages, providing water to over100,000 people. No longer did women have tospend hours on end collecting water.

Trained 80 women as hand-pump mechanics

Replacing traditional wells with bore wells, dug 400feet into the belly of the earth, to tap naturalaquifers.

engaged in recharging underground water sources,such as tube wells and open wells, through

rainwater harvesting. The construction of checkdams in as man villa es as ossible facilitated the

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Contd..

Integrated agriculture development

Integrated livestock development

Watershed management

Microenterprise development Skill development / vocational training through Aditya

Birla Rural Technology Park for integrated trainingprogramme and VT centres at most of plants in

collaboration with ITIs

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True Experiences of People

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Infrastructure Development

Community centres

Schools in villages

Health care centres and hospitals

Roads

Homes for the homeless

Rural electrification

Irrigation and water storage structures

Dharamshala and Guest Houses for pilgrimsat holy places

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Social Causes

Widow re-marriage / dowry-less massmarriages

Social security (insurance)

Culture and sports

Formation of Self Help Groups for womenempowerment: 45,000 women across India

feel empowered, working in 4,500 self-helpgroups set up by our teams. They are makinga living.

De-addiction campaigns and programmes

Espousing basic moral values

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Homes to Homeless

Partnering with Habitat for Humanity toprovide homes to the poor. Habitat is a world-renowned organisation. Its basic objective isto help provide affordable houses to the

underprivileged.We are committed to cross the 100,000

homes for the homeless-mark by 2015, saidMrs. Rajashree Birla, Chairperson, Habitat for

Humanity IndiaSupported Habitat, financially and in kind, to

the tune of US$ 1.5 million

To date, Habitat for Humanity has built370,000 houses across the globe. Of these,

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Krishna Kumar Birla Foundation

To promote literature (especially Hindi literature) andthe arts, as well as education and social work The awards it confers

the Saraswati Samman 7.5 lakh (US$13,600) forprose/poetry work in any Indian language,

the Vyas Samman 2.5 lakh (US$4,500) forprose/poetry work in Hindi,

the Bihari Puraskar 1 lakh (US$1,800) forprose/poetry work in Hindi/Rajasthani, only authorsfrom Rajasthan are eligible,

the Shankar Puraskar 1.5 lakh (US$2,700) for awork in Hindi concerning Indian philosophy, cultureand/or art,

the Vachaspati Puraskar 1 lakh (US$1,800) for anywork in Sanskrit,

the G.D. Birla Award for scientific research 1.5 lakh(US$2,700).

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Madura Fashion & Lifestyle

Partnered with the Leprosy Rehabilitation Centre inSumanahalli, Karnataka.

The Sumanahalli Society, run by an NGO, has asewing unit where half the employees are cured

leprosy patients, and the remaining employees areHIV/AIDS patients and/or physically challenged. Thecompany employs nearly 100 physically challengedpeople in its factories. In addition, the company works

to rehabilitate the visually impaire Is working toward the holistic development of the

Kasturba Gandhi Balika Vidyalaya at Channapatna.Uniforms for the students have been stitched and

handed over to the school. The company has alsofunded the uniforms for children in Ramanagaram.

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Contd..

The team is also working on upgrading the educationstandards in villages around Annekal. As part of these16 schools and Anganwadis have been identifiedwhere the organisation will be working closely to

enhance the quality of teachers and infrastructure. The Help Vidya Write campaign, part of the

Corporate Social Responsibility (CSR) initiatives ofMadura F&L, helped raise more than Rs.1.7 lakh as

donations. These activities are extended tocommunities living in and around its Bangaloremanufacturing units.

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The Global Focus Egypt

Schools for vocational training

The El Khalidin School

Kafr El. Sheikh School

Tailoring centre for women, largely divorcees andwidows

Two orphanages

Set up the intensive-care unit at the cancer hospital

for children in collaboration with the government. Thailand

Aditya Birla Knowledge Centre - a vocationaltraining centre for the less-affluent sections of

society

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Contd Phillipines

Helped hundreds of physically challenged peoplewho were crippled get back on their feet through the"Jaipur foot"

Canada- Novelis a massive recycling education programme

Over 35 billion cans Coke, Pepsi, Sprite, andbeer, among others, are recycled every year.

Novelis is the world's largest recycler of usedbeverage cans.

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Contd

IGNOU- Indira Gandhi National Open University NACO- National Aids Control Organisation

SEWA Self Employed Womens Association

BAIF - Bharatiya Agro Industries Foundation

MYRADA CARD Center for Agriculture and Rural

Development

Art of Living Foundation

Smile Foundation

Maya Foundation

Childline India Foundation

Local NGOs

District Development Offices, Central and State overnments.

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Recent Achievements

Mrs. Rajashree Birla was presented the AllIndia Management Association (AIMA)Managing India Award 2011 for 'Corporate

Citizen of the Year'. The award was presentedby Mr. P. Chidambaram, Indias Union Ministerfor Home Affairs.

The Government of India has bestowed the

Padma Bhushan Award on Mrs. RajashreeBirla for her exemplary contribution in the areaof Social Work.The Padma Bhushan is

among the highest civilian awards in India andwas conferred on Mrs Birla at a s ecial

C f f CS

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Companies Benefits from CSRby Mrs Rajashree Birla

Firstly, our activities provide us with a greatreputational lever that translates into a distinct value-led company image. This enables us to attract, retainand energise talent. Professionals feel a sense of

comfort when they see how our Group transcendsbusiness and is genuinely committed to socialelevation.

Our reward lies in the fact that we have been named

"The Best Employer in India and among the top 20in Asia", by the Hewitt / Economic Times Wall StreetJournal Study in 2007. In 2009, we were rankedsixth in "Great Place for Leaders to Work" by theHewittFortune Magazine Study, across the AsiaPacific Region.

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Contd Secondly, our work has created and continues to

create tremendous goodwill amongst consumers, farin excess of the price tag. In all of the sectors in whichwe operate cement, aluminium, copper, viscosestaple fibre, carbon black we are amongst the

topmost in the industry. Thirdly, millions of our shareholders and investors are

proud of our Group. In all of our Group companies'Annual Reports, we provide quantified evidence ofour social and environment performance.

Fourthly, social projects are also a means of sharingwith the community the values that we as anorganisation stand for. It is a way of telling them thatwe care about you, that your concerns are ours as

well, and that we are a principled people led by amoral com ass.

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I have made a strong case for howmainstreaming CSR into our businesses anddelivering societal value has given ustremendous profits, albeit of a different kind the turnaround of human lives, lifting tens

of thousands of people out of stark poverty.There is a new-found dignity among them.What more can one ask for?

Mrs. Rajashree

BirlaChairperson of the Aditya

Birla Centre for CommunityInitiatives and Rural

Development

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