CSR AND BUSINESS ETHICS - phdacademy

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CSR AND BUSINESS ETHICS Are they one and the same? 2019-2020 PHD ASSISTANCE Lab

Transcript of CSR AND BUSINESS ETHICS - phdacademy

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CSR AND BUSINESS ETHICS

Are they one and the same? 2019-2020

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EXECUTIVESUMMARY

> ThisarticleattemptstodrawafinelinebetweenthenotionofCSR(CorporateSocialResponsibility)andbusinessethics.

> Thearticledrawsfrompastliteraturetohighlightthesubtlevariationsbetweenthetwoconcepts.

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Ethicsinbusinessgenerallytakesintoitsambitissuesper-tainingtocorporategovernanceandcodesofconduct,mor-alprinciplesanddecisionmaking.Ithasbeenarguedthatthereisscopetofindthatbusinessethicsmightcompriseofafundamentaldislocationassociatedwithphenomenalexperiencesthatemergeintheeventthatthingsmightnotbeinplace.Atthetimeofrecognizingpracticesthatprojectethicsinbusiness,researchersoftenfindthemselvesinthedomainofmoralityandadefinitionpertainingtowhatactuallymakesupmorality.Later,actionsinbusinesswouldbejudgednotonthebasisofactionsthatareeffectiveorefficientbutwhethertheactionsweredefensiblefromamoralperspective.Itcanbecomprehendedthatethicsinbusinessasanotionisgraduallychanging,withregardstoinnovativemannerofhowresourcesarebeingmobilizedandutilized,innovativetechnologies,evolutioninprac-ticeswithinthesocietyandgraduallygrowingtowardsabusinessnetworkwhichisconnectedglobally.Anincreaseintheawarenessofthelimitationsofnaturalresources,thegrowthinthedivideofwealthandtheeverpervadingexistenceofbusinesswithinthelifeofanindividualcitizenthroughtechnologieslikecloudcomputingandbigdata,bringtotheforetheissueofethicsinbusinesswithincon-versationonsocietalnorms.

Nonetheless,isitpossibletorecognizeethicsinbusinessasanarrayofstandardsthatorganizationsareknowntopractice?Howdifferentisbusinessethicsfromcorporate socialresponsibility(CSR),atermthathasbecomeabuzzwordacrosscorporatecirclestoday?ApparentlyethicsandCSRhasbeenperceivedbysomeasoneandthesamehowever,thereisafinethinlinethatdissectsthetwo,thisarticleattemptstoexploreCSRfromabusinessethicssetting.

INTRODUCTION

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ThenormativestakeholdertheorywithinCSRhasbeenknowntodrawitsideafromethics.Thusitconfirmsthatorganizationsinvolvedinbusinessareobligedmorallytoconsideranyconcernsexpressedbyabiggerstakeholdergroupcomprisingofcustomers,employees,owners,vendorsandcommunityinsteadoftheownersexclusively.

ThenotionsofCSRandbusinessethicshaveunique identities. Nevertheless, they are fre-quently utilized in reference to the very samecodeorargument.Businessethicsasatermismeanttobeanamalgamationoftwowell-knowntermsviz.,businessandethics.Businesspeo-plemightreachtheveryedgeoforevenmoveover to traditional standards of morality, whilepursuingacreativedestruction,inpursuitofanobjectivethatcouldbeaformofthe‘meansbe-ingjustifiedbytheend’.

CSRisthenviewedasafeethathasbeenleviedontheoutcomesextractedthroughthewrongdoingbybusinessasapenaltytopayforsomeoftherights.Thereby,theincomegeneratedthroughtaxeslinkedwithwrongdoingandex-ploitationarefrequentlyreservedtowardsrestoringtheenvironmentandhealth,ifnotprovidingdownrightincentivesformanufacturingproductsthataremoresalutoryinnature.

CSR from a Business Ethics Context

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BusinessandManagement4 | CSR and Business Ethics

Source : PTTEP 2013

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CSRforlonghasbeenanintegralaspectofresponsibleandethicalpracticeofbusiness.Nonetheless,thenotionhasgainedincreasedtractioninviewoftheeconomicenvironmentwhichisratherglobalizedcurrently.CSRfunctionsaspertherulethatbusinessesareresponsibletocatertotheirresponsibilitiestowardsawiderspectrumofstakeholdersascomparedtoitsshareholders.CSRshouldneverbeapolicythatisadded-onbyanorganization,butitissomethingwhichisincorporatedwithinthestrategyandstructureofgovernance.Accordingtoareport,ithasbeenobservedthatCSRinitiativestheworldoverhaswitnessedaremarkableincrementinrecenttimesas

“Businesses realize their value not only commercially, but also in terms of boosting employee value, cutting costs and attracting staff”.

Present Pertinence of CSR

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Butthequestionherewouldbe;willcomplyingwitheveryregulationandstandardsaslaiddowninCSRessentiallyensurethatthebusinessentityispractic-ingethicsinbusiness?Isthereacorrelationbe-tweentheactivitiesinitiatedbytheorganizationfromaCSRsettingandbusinessethics?TherehavebeenseveralinstancesoforganizationthatadheretoalltheprescribedstandardsofCSRoutward-ly,butthereisnoindicationthattheyhavebeenethicalintheirbusinesspractices.Instanceswhereunethicalbusinesspracticeshavecometolightisevidentthroughthe‘Enron’fiasco.Duringtheyear2001,EnronwasaleadinggiantandvociferouslyadvocatedandpracticedCSR.However,itwaslaterrevealedthatbusinesspracticesatEnronwerenotentirelyethicalastheymanipulatedtheirfinancialstatements.Thisinstanceandseveralotherclear-lyindicatesthatadheringtoCSRisonethingandbeingethicalinbusinessisanentirelydifferentthingaltogether.

Equating Good CSR Practices with Ethics

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SUMMARY

PerceivingCSRthroughthenormativestakeholdertheory,itcanbeproposedthatCSRisactuallyassubclassofbusinessethics.Stakeholdertheorycommencesontheassumptionthatvaluescouldbeopenlyandessentiallyanintegralaspectofconductingbusiness.CSRisrestrictedinitsdefinitionoftheresponsibilitiesandmandateforabusinesstowardstheirstakeholders.CSRiswhattheorganizationisexpectedtodotogivebacktosocietyorbeingsociallyresponsiblewhereasbusinessethicswouldrequirebusinessownertobesensibleinalltheirbusiness

actionsorbeingmorallyresponsible.

Future Scope

Researchinthisdomaininfuturecouldpossiblyexplorestrategiesthatcanbesetforthtoensurebusinessethicsarebeingfollowedbyorganizations.

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REFERENCESBeduschi,L.C.,Contreras,R.,&Holz,R.(2017).InnovationforSustainableRuralDevelopment.Re-trievedfromhttp://www.fao.org/3/a-i7769e.pdf

BoundlessBusiness.(2019).BusinessEthics.Re-trievedOctober8,2019,fromLumenwebsite:https://courses.lumenlearning.com/boundless-business/chapter/business-ethics/

Bradley,J.R.(2011).Remembering“Green”Enron(PartII:CorporateSocialResponsibility).MasterResource.Retrievedfromhttps://www.masterre-source.org/enronken-lay/remembering-green-en-ron-part-ii-corporate-social-responsibility/

Camilleri,M.A.(2017).TheCorporateSocialRe-sponsibilityNotion.InCorporateSustainability,SocialResponsibilityandEnvironmentalManagement(pp.3–26).https://doi.org/10.1007/978-3-319-46849-5_1

Carroll,A.B.(2015).Corporatesocialresponsibility.OrganizationalDynamics,44(2),87–96.https://doi.org/10.1016/j.orgdyn.2015.02.002

Knowledge@Wharton.(2011).CorporateSocialResponsibilityinIndia:NoClearDefinition,butPlentyofDebate.RetrievedOctober8,2019,fromhttps://knowledge.wharton.upenn.edu/article/corporate-so-cial-responsibility-in-india-no-clear-definition-but-plen-ty-of-debate/

ManagementStudyGuide.(2019).ResolvinganEthi-calDilemma.RetrievedOctober8,2019,fromhttps://www.managementstudyguide.com/insider-trad-ing-and-strategies-to-combat-it.htm

Metcalf,J.,&Crawford,K.(2016).WherearehumansubjectsinBigDataresearch?Theemergingethicsdivide.BigData&Society,3(1),205395171665021.https://doi.org/10.1177/2053951716650211

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