Csnf Twitter Summary 08 06 2009
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Transcript of Csnf Twitter Summary 08 06 2009
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Corporate Social Networking Forum
Tweet Documentation
08.06.2009
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Thoughst on Twitter
• Quote: “Twitter is not one thing, its a lot of things to
different people!”
• Interesting comments on corporate tweeting - it's
important to make messages personal
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Adoption of Social Media and ROI
• The biggest question for those who don't use social
media remains: ROI?
• If an organisation asks about ROI before they do #E20
you have to wonder if they have the right culture in the
1st place
• Quote: 'adoption begins with adoption‘
• It takes one to two years for good adoption and up to
five to really transform businesses.
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Basic Thoughts
• Change from “command & controll” to
“value & trust”
• Quote: “Trust is cheaper than control”
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Social Networking
• 4 C‘s
• Connect,
• Communicate,
• Co-operation &
• Collaboration
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Niall Cook from H&K 1/3
• Internal systems including email and intranets are not
sufficient to do business anymore.
• Work place, business, employees expectations change
• don't think ROI but RONI - risk of not investing
• CEOs need to be Guide not God
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Niall Cook from H&K 2/3
• It's the year of the digital native
• Collaboration = cooperation – "You're putting things in
place where people are working together organically!“
• successful social tools deliver individual value first
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Niall Cook from H&K 3/3
• How do you create social networking for business? Its
got to have high speed & flexibility. It must be demand
driven. You need to put individual value first
• Book by Niall Cook “enterprise 2.0 how social software
will change the future of work”
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Robert Johnson from COI
• "Controlling
employees - we
can no longer
use the word
control! A very
old word. We
need to work
with employees.
Show value &
trust."
Quelle:
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Thoughts on Digital Natives/Generation Y
• Generation Y don't see social media as a work tool
• Through email, docs and attachments are useful. But
its about the instant & spontaneous info / real-time data
that makes social nets valuable. -Trish Hunt
• Social nets encourages instant feedback and possibly
increases social capital amongst employees
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Ideas to Social Networking 1/4
• social networking vs corporate social networking - you
replace friends with people who are useful to you
• Quote: “Make sure you fish in all the social pools that
your clients and employees swim in.”
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Ideas to Social Networking 2/4
• What's the greatest stumbling block for corporate
social networking? = Culture & access
• The Internet became interactive the intranet not
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Ideas to Social Networking 3/4
• Social Corporate Networking is giving power back to
business. IT need to embrace not resist this disruptive
force
• Krem POST method - People, Objectives, Strategy,
Technology
Corporate Social Networking is about turning contacts
into ambassadors
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Ideas to Social Networking 4/4
• “Think big, start small, move fast” Lockheed Martin's
ethos on social media
• “Focus on business process not technology."
implement social media tools that work for your culture.
Start small & steadily grow
• Book: “Meatball Sundae & Tribes”(Seth Godin)
• Book: “Throwing sheep in the boardroom”
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Christian Kuhna Adidas 1/3
• New web: consumer control, user participation,
openness and networking
• Harness collective intelligence - use wisdom of the
crowd = users add value!
• Showcase: Speedboat initiative = Big effect with
minimal budget - concentrate on improving
communication channels, collaboration etc.
• Collaborative initiative - Speedboat project =
wiki, blogs, ATM, iForum & Facebook
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Christian Kuhna Adidas 2/3
• Opportunity in new communication CULTURE… Its the
culture that needs changing/improved
• „its conversation not monologue“
• Adidas has a "Ask the management" forum.. its
anonymous too and management must respond within
a few days
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Christian Kuhna Adidas 3/3
• Reebok has never had an intranet
• Adidas internal blog and wiki looks clean, useful and
easy to use. Includes anonymous feedback form where
bosses must respond in 48hrs
• Adidas allows staff to port facebook profiles into the
internal network
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• Now Bob Pike, CEO, SITEFORUM group talking about "How HR.Com built a business using SaaS ‘Social Networking for business’
• Social media, at its core, is about relationships. And, as with all good relationships, you've got to invest time and you've got to care
• Collaboration must be mandatory just like email! (Christian, Adidas) Silos need to disappear
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PwC- Showcase
• Showcasing PwC internal CRM tool for disparate client teams -
hads global news wall, status update, facebook elements
• Facebook application for new joiners PwC Embark
• PwC allows newbies to port their FB profiles into secure platform.
Great all round for new joiners and makes PwC's work easier too.
• "Understanding re potential rather than demanding the immediate
ROI." Salvatore Reins, PwC
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Q&A among Twitter User
• Question: Do you want Social Media management apps installed
inside the organization - or in the cloud as a service?
• Answer: I'd say as a service, whilst inside the organization it offers
security, but in the cloud it offers availability and stability
• Kritik an der 1-9-90 Rule
– http://www.useit.com/alertbox/participation_inequality.html
– McKinsey Study
http://www.intranetlife.com/intranet_benchmarking_for/2007/10
/do-intranets-fo.html
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Key Take Aways
• “Think big, start small, move fast” Lockheed Martin's ethos on
social media
• Internal systems including email and intranets are not sufficient to
do business anymore.
• trusting employee fundamentally cheaper than control to do
business effectively
• if an organization asks about ROI before they do Enterprise2.0
you have to wonder if they have the right culture in the 1st place
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Application
• Yammer https://www.yammer.com/
• Audioboo http://audioboo.fm/
• Google Wave
• http://twitterfall.com/
• Social media application in businesshttp://www.jadu.co.uk/customers
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Books
• http://sethgodin.typepad.com/
• 'What would Google do?' by Jeff Jervis
• Book by Niall Cook “enterprise 2.0 how social software
will change the future of work”
• „Throwing sheep in the boardroom“
http://www.throwingsheep.com/
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Blogs
• http://www.theredrocket.co.uk/blog/?p=542
• http://www.theblueballroom.com/blog/?p=524
• http://feedingthepuppy.typepad.com/
feeding_the_puppy/2009/06/corporate-social-
networking-forum-liveblog.html
• http://www.melcrum.com/Source_Comms_Online/
090609index.html
• http://pistachioconsulting.com/twitter-presentations/
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Slides
• http://www.slideshare.net/david_terrar/the-business-
case-for-corporate-social-networks-1552528
• Conferences presentations for #CSNF will be available
from www.corporatesocialnetworking.net via login and
password after the event.
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Thanks to all Twitter Users whose Tweets are the
source for that presentation.