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Corporate Social Responsibility & Gambling Industry: An Exploratory Study

Leung Cheng Han (Tiffany)PhD Student, School of Management, University of St Andrews

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Introduction Corporate Social Responsibility (CSR)

Commission of the European Communities (2001:6)

‘a concept whereby companies integrate social and environmental concerns

in their business operations and their interaction with their stakeholders on a voluntary basis’

Different definitions & concepts CSR in management studies; CSR in a global context Gambling industry - a special case in CSR literature Macao (29.2 sq. km2 and 33 gambling companies)

The only legal place in China to gamble

Research Questions:

RQ 1: To what extent is CSR understood in the gambling industry?

RQ 2: How is CSR understood in the gambling industry?

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Literature Review

3. CSR & Gambling3. CSR & Gambling• Australia, the US and the UK

2.Gambling & Culture2.Gambling & Culture

• Reasons for legalized gambling

• Types of gambling

• Gambling preferences

• Religions

1.CSR & Culture1.CSR & Culture

• Implicit & Explicit CSR

• ‘The Chinese Harmony Approach’ (Confucianism & Taosim)

Gambling

CSRCulture

Responsible gambling

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Research Design

Content Analysis (RQ1)

Discourse Analysis (RQ2)

Interviews (Semi- Structured) (RQ2)

Objective: Construct the meaning, shared discourses and not address Data source: Annual reports, standalone reports, website OR NGO-reports Sample: Macao OR Macao, Hong Kong, Australia, Canada, the UK & the US

Objective: Identify pattern, characteristics and salienceData source: Annual reports, standalone reports and website Sample: Macao, Hong Kong, Australia, Canada, the UK & the US

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Objective: How people perceive CSR Data source: Macao Sample: A case study in a company OR different companies

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Pilot Study: Some insights Annual reports:

Macao, Hong Kong, the US, the UK & Australia (2007-2009)

- Community: donation & sponsorship; sports and cultural activities

- Employee: pension & employee training; H&S, equal opportunities, trade union

- Environment: recycling & energy saving; carbon emission & regulation

- Responsible Gambling: customers and employees

Ownership structure; regulation; culture & economic context.

Interviews: 4 interviewees

- No CSR department. HR, Community Relation, Department of Administration

- Social perspective: donation (common) & responsible gambling (reactive)

- 2 (Western): internal perspective (employees)

Employee benefits; No provident fund & lack of transparency

- 2 (Chinese): some unique dimensions in Chinese culture

Stimulate local economy, job opportunities, gaming jobs for local employees

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Discussions

Discussions: - Morality and gambling? - Can gambling be thought to be socially responsible? - Discourse Analysis - Reading? - Theory? - Any thoughts? - Suggestion?

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