COSMETIC SURGERY

“ THE IMPORTANT THING IS NOT TO STOP QUESTIONING. CURIOSITY HAS ITS OWN REASON FOR EXISTING.”

ALBERT EINSTEIN

SOCIAL CHATTER

OBJECTIVE :

SCOPE :

PEOPLE :

What do people think about plastic surgery in general ?

Really broad

Male, female, wide age range

Plastic Surgery, A New Back to School Must Have?

- More students than ever are opting for plastic surgery to start off the new year.

Cosmetic Surgery Before the Wedding

- Many brides and grooms are concerned with the way they look in pictures, so getting a little plastic sur-

gery to improve their looks is just a way of looking their best.

Mother-Daughter Plastic Surgery: A Growing Trend?

- There are mother-daughter pairs who undergo plastic surgery together, using the experience to bolster

one another.

TREND

DOMINATING/IDEA

Do you agree with plastic surgery ?

How much is too much for plastic surgery ?

The average looking

Yes : If your looking is below average, then you can do plastic surgery.

No : If your looking is average or above average, then plastic surgery is not ok.

( To idealize your look )

The level of plastic surgery acceptance depends on what kind of plastic surgery and reason for get the job done.

Anti- aging and face lifting is ok, but changing the way you look is not.

Being attractive make their life better and easier.

WHO

People who accept plastic surgery and

they would do it.

They tend to talk about relationship

and how other people treat them better

when they look more attractive. They

think having plastic surgery is just like a

make up. They don’t believe that plastic

surgery Who change who they are.They

don’t think that having plastic surgery is

a sign of weakness.

People who have nothing against

plastic surgery but they won’t do it to

themselve.

They said they are happy with the

way they look. Even though they don’t

think they are perfect and they have

flaws but they accept the flaws and who

they are. They don’t judge people who

do plastic surgery because it is those

people are happy.

People who against plastic surgery

and they would never ever think doing

it.

They think what ’s beautiful about

people is their natural look.They think

everyone can be attractive. We just have

to be confident about the way we look

and have positive attitude. Instead of

spending money on plastic surgery, they

think it would be better to spend it on

travel. To get new experiences, discover

yourself, your inner strength and theses

make you more interesting person.

1 2 3

CORRELATING

Relationship, judge,

money,aging, acceptance,

confidence,happy,social

pressure, better, self-

esteem,security, perfect

Average looking, judge,

happy, self appreciation,

personality,satisfy, lable

disgusting, joke, power, harmful,

risk, fake, stupid, unrealistic,

gross, natural, confidence,

positive thinking, dangerous,

un-natural, self-esteem,

mental strength, maturity,

acceptance of differences, build

within,personality, optimistic,

shame

People who accept plastic surgery

and they would do it.

People who against plastic

surgery and they would never

ever think doing it.

People who have nothing against

plastic surgery but they won’t do

it to themselve.

VERBATIMS

“If I ’m not considered pretty now, i

will be one day. That is what plastic

surgery is for. truest and saddest

statement made.”

Mugelyse

“If you ‘re planning your wed-

ding and it ’s not perfect yet,

come to us for plastic surgery.”

Hackeriixtamiko

“ I want plastic surgery for

my bad day.”

Shanna Moore

“ Life is a heck of a lot better

when you are not ugly.”

Leigh

“I’m a HUGE supporter of plastic surgery. Getting

breast implants or getting a nose job is no different

that getting a tattoo or buying a new shade of lipstick.

Focusing on natural beauty is an unnecessary limit that

many people put on themselves and in the fashion

community, limits can be incredibly detrimental.”

SpencerNiemetz

“I would never do i t just because I have to accept me for

me and not for a woman in a magazine. Don’t get me wrong

there’s nothing wrong with plast ic surgery but I think people

should real ly real ly consider i t before they do one. Are you

doing i t to make yourself feel better and boost your sel f

esteem or are you doing i t because the media is saying a

young beauti ful face with big boobs and no muff in top is in?

Penelope204

“ I think no one should judge those gir ls who do plast ic surgery. They wanted i t

to be gappy and sat isf ied with how they look so who are you to stop them from

being happy? I guess too much is when i t a lready compromises their health.

Personal ly, I would not even think of doing plast ic surgery to myself not because

I think I ’m perfect already, bel ieve me I have so many f laws that sometimes I feel

so ugly, but because people around me feel l ike I ’m already as pretty as i can

be and they accept me for what I am with al l the f laws. So i think one of the best

ways to be beauti ful is to f ind true fr iends”

Starsandst i t . . .

Fake hair, fake nai l , fake breasts as

wel l as plast ic surgery . . .and you

wonder why you can’t a real man? The

answer is s imple “ YOU ARE FAKE “

Bongink Themba

“ Accepting yourself as you are, not as how

you think society want you to be. We al l have

imperfect ions. The tr ick is not to let those

imperfect ions inf luence how you feel about

yourself or the choices you make.”

Marina

“ I ’m not entirely happy with the way I look, but I cant

imagine having plast ic surgery to alter my looks, ei ther. I feel

better when I feel c leared and stronger through exercise, as

wel l as when i t helped me to look better, but feel ing that you

look good can obviously give one a boost.”

Anela

INTERVIEW

OBJECTIVE :

SCOPE :

PEOPLE :

Where people get ideal-self from?

Does ideal-self create impact on self-image and self-concept in term of physical

appearance ?

Does self-image and self concept create impact on self-esteem and self-confident in

term of physical appearance ?

Self-concept:

Social :

Physical :

Psychological :

Self image:

What you think you look like ?

How you see your personality ?

What kind of person you think you are ?

What you believe others think of you ?

How much you like yourself or you think others like you?

Are you sociable ?

Are you shy ?

Are you confident ?

Are you tall ?

Are you fat ?

Are you good looking?

Are you pessimistic or optimistic ?

Are you a happy ?

Dig deep.

Male/Female who had cosmetic surgery.

Male/Female who want to have cosmetic surgery.

Male/Female who won’t have cosmetic surgery but they have nothing against it.

SCREENER

1.Have you ever had cosmetic surgery ?

Yes : What kind ? No : 2 Have you ever think of doing cosmatic surgery ?

Yes : what kind ? No : Do you against cosmatic surgery ?

No : You are in.

Breast implant

Nose job

Other

Breast implant

Nose job

Other

Yes: thank you and bye

Get in

4 persons1or 2 persons

1or 2 persons

1or 2 persons

1or 2 persons

10 persons in total

3 persons in total

3 persons in total

INTERVIEW QUESTIONS1. Do you have a role model/someone that you admire and you want to be like him/her ? It doesn’t have

to be only about appearance. Who and why ?

2. Are you satisfing witht the way you look ?

3. Do you think the way you look define who you are ? Please explain.

4. Do you think the way you look affect ho others treat you?

5. There is a charity Group offers free plastic surgery to bullied teens. What are your thoughts about this?

Do you agree or disagree. Why and why not ?

(Probe : Age issue, self-confidence, chilhood experiences)

Remark : If they mention about their bullied experience , let them talk and ask how do they feel now.

6. For people who have done cosmetic surgery.

- What are their expectation before they did it ?

- What do they feel after they have done it ?

- Can they notice any changes in their life ?

TERM & EXPLANATION

IDEA-SELF

SELF-IMAGE

SELF- ESTEEM

a person you want to be.

the view that you have of yourself.

How much value you place on yourself.

SELF-IMAGE IDEA-SELF

The more overlap is, the more you will be able to achieve self-actuallization.

Maslow’s hierarchy of needs

SIMMONS RUN OBJECTIVE :

SCOPE :

Does the city that they live and culture ,impact their self-concept and attitude ?

Does SF’s culture embraces uniqueness more than other city’s culture ?

If you appear to be uniquely attractive , does that create more conversation and

make you more sociable? ( study more in survey )

Location and attitude

Out of all the people who agree a lot that “MONEY IS THE BEST MEASURE OF SUCCESS ”, 19.9% lived in CA.

Out of all the people who agree a lot that “MONEY IS THE BEST MEASURE OF SUCCESS ”, 7.9% lived in NY.

People who live in CA are 62% more likely than general population to think that “MONEY IS THE BEST MEASURE OF SUCCESS ”.

People who live in CA are 18% more likely than general population to think that “MONEY IS THE BEST MEASURE OF SUCCESS ”.

Out of all people who live in CA,10.1% agree a lot that “MONEY IS THE BEST MEASURE OF SUCCESS ”,

Out of all people who live in NY,7.4% agree a lot that “MONEY IS THE BEST MEASURE OF SUCCESS ”,

SIMMONS RUN READING NUMBER

Out of all the people who agree a lot that “ I LIKE TO DO THINGS THAT ARE UNCONVENTIONAL”,12.7% lived in CA.

Out of all the people who agree a lot that “I LIKE TO DO THINGS THAT ARE UNCONVENTIONAL ”,5.4%lived in NY.

People who live in CA are 4% more likely than general population to think that” I LIKE TO DO THINGS THAT ARE

UNCONVENTIONAL”

“People who live in CA are 18% less likely than general population to think that “I LIKE TO DO THINGS THAT ARE

UNCONVENTIONAL”

Out of all people who live in CA,7% agree a lot that “I LIKE TO DO THINGS THAT ARE UNCONVENTIONAL”

Out of all people who live in NY,5.6% agree a lot that “I LIKE TO DO THINGS THAT ARE UNCONVENTIONAL”

Out of all the people who agree a lot that “THERE’S LITTLE I CAN DO TO CHANGE MY LIFE,12.6% lived in CA.

Out of all the people who agree a lot that “THERE’S LITTLE I CAN DO TO CHANGE MY LIFE”,9.1%lived in NY.

people who live in CA are 3% more likely than general population to think that

Out of all the people who agree a lot that “THERE’S LITTLE I CAN DO TO CHANGE MY LIFE,

“People who live in CA are 38% more likely than general population to think that

Out of all the people who agree a lot that “THERE’S LITTLE I CAN DO TO CHANGE MY LIFE,

Out of all people who live in CA,5.3% agree a lot that “THERE’S LITTLE I CAN DO TO CHANGE MY LIFE,

Out of all people who live in NY,7.1% agree a lot that “THERE’S LITTLE I CAN DO TO CHANGE MY LIFE,

Out of all the people who agree a lot that “ IT IS IMPORTANT TO BE ATTRACTIVE TO THE OPPOSITE SEX” 14.3% lived in CA.

Out of all the people who agree a lot that “ IT IS IMPORTANT TO BE ATTRACTIVE TO THE OPPOSITE SEX, 7.3% lived in NY.

People who live in CA are 16% more likely than general population to think that “ IT IS IMPORTANT TO BE ATTRACTIVE TO

THE OPPOSITE SEX”

People who live in CA are 11% more likely than general population to think that “ IT IS IMPORTANT TO BE ATTRACTIVE TO

THE OPPOSITE SEX”.

Out of all people who live in CA,19.3% agree a lot that “ IT IS IMPORTANT TO BE ATTRACTIVE TO THE OPPOSITE SEX”

Out of all people who live in NY,18.4% agree a lot that “ IT IS IMPORTANT TO BE ATTRACTIVE TO THE OPPOSITE SEX”

Primary narcissism becomes the basis for healthy self-love on which we build a solid

sense of our self-worth and identity. A certain amount of self-love is essential for having a

positive approach to yourself and your life.

Sigmund Freud

The more accurate you are about how others perceived you, the better you face socially.

Mark Leary

Professor of psychology

Denison University and the University of Texas at Austin

People rely on others’ impression to nurture their views about themselves.

William Swann,

Professor of psychology

The University of Texas at Austin

Refine objective

How San francisco culture shape their thought about how you see yourself and lead to how they

want to express who you are.

How other perceive them and treat them affect the decision making on doing cosmetic surgery.

How they see themselve affect the decision making on doing cosmetic surgery.

SURVEY

OBJECTIVE :

SCOPE :

What are their motivation in life?

Do their motivation in life create an impact on the level of sociability?

Do the level of sociability create an impact on self-image,self- confident ?

Do people who consider themselves sociable are narcissistic ?

Do people who live in SF think that it is important to be uniquely attractive?

Do people want to appear “ uniquely attractive ” so they can show who they

are ( show their self concept )?

San Francisco only

SURVEY QUESTIONS

What do I want to know : Their motivation in life and what is important to them?

What do I want to know : What they are interested in and what are their motivation in life ?

What do I want to know : Are they socilaize ?

What do I want to know : Socialization, self-concept and narcissistic . Are thses factors impact each other?

SURVEY QUESTIONS

What do I want to know : Socialization, self-concept and narcissistic . Are thses factors impact each other?

What do I want to know : How do they view themselves and how important appreance is for them?

Do you agree with this statement ? Why and Why not ?

“ I think people define me part ial ly by the way I look. So in order for other to perceived me

more accurately, I want my personal i t ies to match with my look. Because I want to show others

who I real ly am. “

What do I want to know : Is it important for them to let others see and understand who they really are?

Because people judge them by the way they look. It like your appearance is a book cover so people will pick

the eyes-catching bookcover. right ? So the book might be good or bad but at least there is more chances

that people will read introduction. Pretty bookcover will be able to reach out more readers. There will be a

different between pretty girls, normal-looking girls and ugly girls when they socialize with others. All type of

girls might consisder themselve socialable and interesting but not all type of girls get the same attention that

they want. right ? So if they think they are realy interesting and cool but if they think that their appearance is

not so good. This might create a need for doing cosmatic surgery.

What do I want to know : what they are interested in ? Is this match with their motivation in life?

FOCUS GROUP

OBJECTIVE :

SCOPE :

How their parents shape their self-esteem in the early period of their life?

How paresnt treat them effect how they see themselves?

People who did cosmatic surgery.

FOCUS GROUP QUESTIONS

1. What is you favori te cartoon character and why ?

- To open up their chi ldhood l i fe and hopeful ly that wi l l lead them to talk about their chi ldhood expe-

r iences or memories.

2.Pick one cartoon character to represent yourself and pick one cartoon character to represent your

parents and tel l me why ?

- To get them to talk about their parents and how they interact with each other.

3. Physical beauty: a blessing or a curse?

- To understand and to let them talk about how important physical beauty for them.

- To see how much they care about the effect of pyhysical beauty.

- To see how parents treat them would effect how they about their appearance and physical beauty in

general .

Creative Strategist :

Art Director :

Photographer :

Photographer Assistant :

Thanyavaran Thongpradist

Thanyavaran Thongpradist

Rapeeporn Pete Ngamsanguanpreecha

Wora Seps

CREDITS