CS 410 The MatchMaker Project

10/20/03 CS 410 (Feasibility) 1

The

MatchMaker

CS 410The MatchMaker Project

Feasibility Presentation 1.129Oct03

Presented by Michael Pererashttp:www.cs.odu.edu/~cgilkey/cs410.html


The

MatchMaker

Group A Organizational Chart

Craig GilkeyProject Manager/ Documentation

Nick HundstadResearch & Development/

Technical Manager

Mike PererasWeb Designer/ Legal Analyst

Mike UrbanMarketing Manager/

Statistician

Our personnel and their contributions


The

MatchMaker

Group A Organizational Chart**crap spelled legal wrong


The

MatchMaker

CS 410 Group A Problem Statement

There is a lack of basic compatibility based dating services on cruise ships.


The

MatchMaker

Singles on Cruise Ships A ‘limited or nonexistent

perspective as to who they are compatible with’ (Motter, Campbell, 2003)

10 major cruise lines carried 7.6 million passengers on 3,575 different cruises in 2002 (Garrison, 2003)

Of these, 54% were single


The

MatchMaker

Gadget Use on the Rise Technology influencing Gadget use

In 2002, there were 132 million cellular phone subscribers in the United States alone (American Press Institute, 2003)

From 2001 to 2003, consumer sales of Personal Digital Assistants (PDAs) grew at an 18 percent increase each year (East Bay Business Times, 2003)

10 million e-mail-capable telephones are in use in Japan (French, 2003)

CS 410 Group A The MatchMaker


The

MatchMaker

Match-up methods underway Singles on Cruise

Ships, 83% had used available ‘match-up’ methods set up by the ship (Campbell, 2003) Cocktail Hour and

Meet and Greet socials (Travelocity, 2003)

NO Compatibility match-up

Pic of the Americana Lounge on The Carnival

Sensation

(Carnival, 2003)


The

MatchMaker

Compatibility Lack of Compatibility is a

key factor in unsuccessful relationships (Dixon, 2003)

Long term relationships need compatibility (Warren, 2003)

‘Most online dating services use compatibility to match’ (MSNBC, 2003)

Monica Godfrey and Andrew Lehrer met online. (Photo: CBS)


The

MatchMaker

Fast Communication Single at a bar/social gathering:

On average, 3.3 hours trying to meet someone (MSNBC, 2003)

‘Time constraints are the main reason for going into a dating service’ (Shipp, 2003)

78% of online dating service customers: ‘speed of (internet dating) service was a primary consideration’ (Jupiter, 2003)


The

MatchMaker

The Bottom Line Singles need a compatibility

based dating service that utilizes both portability and fast communication


The

MatchMaker

Our Goal The MatchMaker Project

intends to create more compatible relationships between singles at resorts and cruises by incorporating portability and fast data transfer into a dating service.


The

MatchMaker

Our Solution A handheld device that will

provide compatibility matching through the exchange of information using Bluetooth™ technology


The

MatchMaker

Range of Bluetooth

Device Power Class

Max Output Power (mW)

Max Output Power (dBm)

Expected Range (?Obstructed Environment?)

Class 1 100mW 20dBm 100m

Class 2 2.5mW 4dBm 10m

Class 3 1mW 0dBm 10cm


The

MatchMaker

Range of Bluetooth


The

MatchMaker


The

MatchMaker

Name NickGender maleAge 22Marital Status Single - never marriedBody Type AthleticHeight 6'Eyes BlueHair BolndEthnicity caucasionSmoking noDrinking SociallyHave Kids noWant (more) kids don’t knowEducation Some CollegeEmployment Status StudentOccupation Student/ComputerrelatedIncome less than $25,000Religion ChristianAttend Services RarelyPolitical Views Middle of the roadAstrology TaurusLanguages English

Compare Data

About My Match CriticalGender preferences Y woman seeking manAge Y 18-25Marital Status N Single - never marriedBody Type N slim,average,athleticHeight N 5'5"- 6'3"Eyes N anyHair N anyEthnicity N caucasianSmoking N noDrinking N noHave Kids N anyWant(more)kids N yes,don't knowEducation N highschool or beyondEmployment Status N Full-time,Part-time,Self-employed,StudentOccupation N anyIncome N anyReligion Y Christian,None/AgnosticAttend Services Y weeklyPolitical Views N anyAstrology N anyLanguages N English


The

MatchMaker


The

MatchMaker

Name NickGender maleAge 22Marital Status Single - never marriedBody Type AthleticHeight 6'Eyes BlueHair BolndEthnicity caucasionSmoking noDrinking SociallyHave Kids noWant (more) kids don’t knowEducation Some CollegeEmployment Status StudentOccupation Student/ComputerrelatedIncome less than $25,000Religion ChristianAttend Services RarelyPolitical Views Middle of the roadAstrology TaurusLanguages English

Compare Data

About My Match CriticalGender preferences Y woman seeking manAge Y 18-25Marital Status N Single - never marriedBody Type N slim,average,athleticHeight N 5'5"- 6'3"Eyes N anyHair N anyEthnicity N caucasianSmoking N noDrinking N noHave Kids N anyWant(more)kids N yes,don't knowEducation N highschool or beyondEmployment Status N Full-time,Part-time,Self-employed,StudentOccupation N anyIncome N anyReligion Y Christian,None/AgnosticAttend Services N weeklyPolitical Views N anyAstrology N anyLanguages N English


The

MatchMaker


The

MatchMaker

The Scope What the device WILL do

Portable Easy to use Provide Free Service (no monthly fees) Allow User Defined Profiles Allow User Refined Search Parameters Allow the exchange of Personal Information and

pictures Operate without use of a central database Provide Optional Levels of Disclosure Be Usable with a PC through USB or Stand Alone Have a Transmitting Range of 10 meters


The

MatchMaker

The Scope What the device WON’T do

Keep a large database with lots of member information: where you are is who you see

Receive signals at distances over 100 meters Provide Compatibility “Advising” Prevent Misleading/ False Profile Information Guarantee a Successful Relationship Take pictures


The

MatchMaker

Our Target Customer 1) Cruise lines

Carnival and NCL customers: Typical Income $40,000/yr (RTG, 2003) Typical (2002) Cruise Price $1038 (RTG, 2003)

Growing business: deep pockets = expenses covered

NCL is on track to make a $100 million profit or better this year, double what it did in 2002 (PBN, 2003)

(OR) Unit price Included as option when buying ticket


The

MatchMaker

Our Target Customer 2) The 58% of the 20-34 year old

population in the United States that is single (U.S Census, 2000)

U.S. cellular phone users were willing to pay a 27% premium for Bluetooth connectivity in their handsets (Strategy Analytics, 2003)

3) Eventually, Sony Ericsson and other Cell Phone manufacturers


The

MatchMaker

Pros No monthly fee Easy to use Mobile Increases chances for

relationships


The

MatchMaker

Cons/Risks Fear that it could be used as a

prostitution tool (WiredNews, 2003)

Startup of the service may require financial backing

Cost of components Stalkers Lack of interest on the part of

Cruise Line/Resort


The

MatchMaker

Technical Issues Does the Technology exist Gadget will Require FCC

Compliance For Blue Tooth Technology (FCC,

2003) Meet UL (Underwriter

Laboratories) standards Durability/shock testing Hacking/security


The

MatchMaker

Management Issues Our group

Good Research Two experienced travelers

One frequent Cruise customer (both NCL and Carnival)

Existing, but limited Engineering skills 1 CpE Minor on staff

Lack of Manpower Lack of real world computer work

experience


The

MatchMaker

Resource Issues Staff Needed

Computer Engineer or Electrical Engineer

Mechanical Engineer Project Manager

Time to complete Biggest Risk: component/part

prices


The

MatchMaker

Competition Matrix**update!!

Yahoo! Personals ● ● ● ●* ● ● ●

Match.com ● ●* ●* ● ●* ● ●+ *eHarmony ● ●* ● ●

Kiss.com ● ● ●* ● ● +

Lavalife ● ● ● ●* ●

uDate ● ● ● ●* ● ●

SMS ● ● ● ●* ● ●* ● ●*

AmericanSingles ● ● ● ●* ● ● ●

Lovegety ● ● ● ● ●

Crusie Ships ● ● ●

The cs410 MatchMaker ● ● ● ● ● ● ● ● ●

* - Pay for Service+ - Possible feature


The

MatchMaker

Current Solutions 1) Require Cell phone towers

SMS Text and Pic messages SMS.ac has relationships

with over 400 operators/mobile networks worldwide (SMS, 2003)

Requires existing phones like Sprint Sanyo 6100 pic phone

Price: $200 (FCPG, 2003)


The

MatchMaker

Current Solutions 2)Use Bluetooth, but too

costly Sprint PCS Treo 660

The cost without a contract is $599 USD (Handspring /Palm, 2003)

Sprint Sanyo 6100 pic phone


The

MatchMaker

Staff BudgetPOSITION SALARY LENGTH OF

EMPLOYMENT

Project Manager

$58,000/ year 6 months

Computer /Elec. Engineer


Mechanical Engineer


Parts/ Assembly $5.00/device 2 week

Salaries based off monster.com, 2003


The

MatchMaker

Cost of DevelopmentRESEARCH AND DEVELOPMENT PRICES TimeCost (in USD)

Research 1 month$6,000

Software Development 2 month $40,000

Product Development 2 months $20,000

Software FCC Licensing 1 week $1,000

Startup Costs (HW)$20,000

TESTING/ QUALITY ASSURANCE

Unit/ Prototype Tests 1 month $10,000

QA/ Post Development 2 months $10,000

COMPONENT PRICES (includes Assembly)

Total Price per Unit $120

INITIAL (TOTAL) DEVELOPMENT COSTS$107,120


The

MatchMaker

Timeline ** needs retooling

GROUP TASK

Research

Software Development

Product Development

FCC/ Software Lisc.

Unit/ Prototype Testing

Quality Assurance

Legnth Of Time

JANUARYNOVEMBEROCTOBER DECEMBER


The

MatchMaker

Projected Profit Analysis Sale Price: 1 Unit $150 Manufacturing Cost/ Unit $120 Number of Units to overcome Initial

Development Costs: 3570 Units

($ 107,120) Profit from 1st 100,000 units

$2,892,880 Number of Lovegety’s Sold (1st 3

months):350,000 units (Wired, 2003)


The

MatchMaker

Conclusion The MatchMaker Product is

Feasible Technology is available Can be completed in ~6 months time Budget is viable Financial Backing: no problem Existing solutions are

Too expensive Don’t meet the needs of the problem

Market is ripe for the picking


The

MatchMaker

Any Questions? Thank you for your time!

CS 410 The MatchMaker Project

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