Crystalline presentation
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Transcript of Crystalline presentation
• Crystalline is an independent, New Media Technology company focusing on creating new technology for the world.• Crystalline focuses on the world’s slimmest form of
technology, which is creating holographic, image for all of its products. This includes Laptops, TV’s and Phones.
• Our products competitor is Apple and all of the prices of our products are lower than Apples recent release with added
holographic use.
Mission Statement
“Crystalline promises to create a new form of technology to bring to man kind, making each product unique to each customer and to change the way of technology with holographic involvement.”
CRYSTALLINE
• Apples strengths are that it has an excellent brand loyalty by its customers. Many own multiple products like a Mac, iPhone, iPad etc.…
• Apple is in No debt, it has a really good cash flow. £13 billion Net Income in the most recent quarter (Dec 2011)
• It has a Global reach, which means Apple’s brand is strong around the globe, so it sells in many different countries.
• Apple has its own Operating System (iOS); this is used across their entire product line-allowing apple to sell a complete product without paying large
royalty payments to their competitor. • Apple is a technology leader, it comes up with the newest things first and other
smaller companies would pay them to add these things to their product. • Apples weaknesses are that it has a weak achievement with Microsoft Office
makes their line less attractive to business enterprises. • Another weakness is Google’s Android Operating system is slowing Apple’s
growth rate in the mobile phone market. • Apple has a high price. Apples products are typically higher in price than its
competitors.
INDIE STRENGTHS/WEAKNESS
ny Corporation strengths are out of all its products at present, Sony's success with the PlayStation is most
noteworthy it has been successful since 1994 when, and still sees tremendous consumer demand.
Sony is very competitive towards other companies.
Sony is able to expand its markets and work to produce various products.
Sony Corporation weaknesses are that it has been making a loss with a few of its products.
The company has no sense of direction and is not being managed properly.
Sales of all products are seemingly starting to slow down.
CONGLOMERATE STRENGTH/WEAKNESS
Competition
Crystalline’s main competition is Apple and also Samsung, known world wide for its products created for the technology industry, this can be
phone technology, TV, Camera, Laptops/Computers…
Target Audiences• The target audience for Crystalline is for 18-40 year (lowered and
raised)• Middle and upper class customers are willing to pay more for a
Crystalline product, therefor we will aim a lot of the products publicity towards them.
• These will be appealing as it is a newer, upbeat version of Apple and can offer a more unique and new experience for technology.
• This will make Crystalline more appealing to its target audience because of its uniqueness and originality with in technology.
CRYSTALLINE
• Created in January 2010, by end of started year sales figures were at
£5.742 Million.• By now, November 2012 sales have reached to £108.43 Million.
• There were 28 shops open within the UK when Crystalline opened in 2010, and there is now 108 shops opened in the UK.• Holographic Laptops cost £1000.900• 369 laptops sold London alone in 2010
• Sales have rose to 1054,185 laptops sold throughout the UK to this date.
• Holographic TV’s cost £659• 37,000 sold in the first year with in the UK and rose to 93,000 by
November 2012.• Slim-line Smart Phone costing £290 (30 pound cheaper than IPhone!)
• Currently in creation and due to release in December 2012
PREVIOUS SUCCESSES
33%
3%13%
52%
Sales
Apple Blackberry Sony Samsung
SALES REVENUE
This is an Pie Chart of Sales Revenues between four main competitors within Media Technology.
USP
• All of our product are cheaper than our competitions products, Apple.
• Visibly more appealing.• Holographic options, not yet created before.• First company to create a personalized phone.• No competition for a holographic phone, yet.
• Created in UK and only sold in UK
SWOT ANYALYSIS
WEAKNESSES• Small independent company not
really out there.• Quite expensive to make• Need more money
STRENGTHS Cheaper products than its
competitor Apple Inc. Only Hologram technology out in
the world. New technology for the target
audience. First ever customised phone.
OPPORTUNITIES• Could possibly turn into a
conglomerate.• Could sell to global markets• Could be the next biggest
technology industry out there.
COMPETITION• Apple & Samsung• Resection • Big market with big competitors• Contract phones reduce customers
on our phones.
• To create the worlds first holographic phone• Competition does not have this form of technology• Phone can be customized to customer standard• Customers can choose width and color of phone
• Financial support with creating holographic technique• Financial support for build of phone• Financial support for publicity
PRODUCT DEVELOPMENT
We are roughly asking for £500,000.• Media player functionality (such as video, charging, audio etc) £68.60
• Bluetooth £19.10
• GSM/EDGE Air interference quality £19.25
• Holographic £37.20
• Camera Module £11
• Display 3.5 inch LTPS touch screen £33.50
• Mechanical components £12
• Battery £5.20
• Final manufacturing £15.50
• Hardware £15.98
• Total phone- £245.83
WHY SHOULD YOU INVEST?
We roughly need 1000 phones firstly so the money we get back we can create more and more.
1000x245.83= £2458.30
Advertisement= £1000
Manufacturing = £ 200,000
Employment = £200,000
Total= £403458.30
You will be investing into a amazing new company that will be making millions from a technology like no other. This form of phone has never before been created so there will be no competitor in this sector of technology. Crystaphone is unique and different to any
other phone and can be a sure hit with customers. You will be lucky to be involved!
…