Crystal Cg Shanghai

Crystal CG Shanghai Archirecture Dept.

2010.01.18

Brief Introduction to Crystal CG

Set up in 1995, Crystal CG has become Asia’ s largest enterprise

engaged in digital visual display. Presently, it has established more

than 10 branches and o�ces both at home and abroad, sta�ed by

over 2,200 people. Since 2002, Crystal CG has established sub-

sidiaries and o�ces in Hong Kong, Singapore, Dubai, London,

Tokyo, and other international cities, gradually trying dealing with

global businesses.

Crystal CG Shanghai 1

As an internationally leading enterprise providing digital visual

technologies and services, Crystal CG is committed to rendering

all-round visual services in line with international practices with

digitalized 3D technologies as their core. Its technologies cover a

wide variety of �elds, including special e�ect for �lm and televi-

sion, 3D animations, multimedia, image database and online 3D

display. Crystal CG renders innovative solutions to visual trans-

mission in terms of grand events, demonstrations, popular science

education, �lm and television production, and urban digitalization

to meet the needs of customers in various realms, industries and

situations. �e shared objective for Crystal CG and customers lies

not only in ful�lling realistic commercial purposes, but also in pro-

ducing a perfect work of art by integrating technologies with crea-

tive ideas.

�e Beijing 2008 Games Graphic Design Service Supplier�e General Contractor of Digital Videos for the Opening Ceremony of Beijing 2008 Olympic Games

�e Designated Multimedia Design Service Provider of Expo 2010 Shanghai China

Digital Graphics Service Provider for London 2012 Olympic Games

We are:


During our 8 years of services for the Olympic Games, Crystal CG had provided 108 tailor-made comprehensive digital solutions, and cooperated with 27 depart-ments under the Organizing Committee of Beijing 2008 Olympic Games. Over 800 sta� from our corporation had worked for Beijing 2008 Olympic Games.

�ree Values Created for Beijing 2008 Olympic Games:Visual Display of Creative Ideas;We succeeded in realizing the three-dimension display of creative concepts for the Team of Zhang Yimou, thus enhancing the e�ects of the Opening and Closing Cer-emonies to a large extent.

Digital preview of rehearsal;As a substitute for the traditional way of rehearsing, the digital preview newly devel-oped by Crystal CG can dramatically enhance the e�ects of the rehearsals of opening and closing ceremony.

Visual communication of programs;Crystal CG has gathered many experts in arts, design, director, program development and system integration, who have prepared a 60-minute digital video that was played throughout the opening ceremony, presenting for the audience a dreamy visual feast of digital Olympics.

In 2008, Crystal CG helped create the historically 1st digital Olympic Games throughout Beijing 2008 Olympic Games.


Splendid rendering of Expo planningIt has created a series of promotion trails for the Expo Bureau and provided custom-ized visualization programs for itinerant Expo exhibition and pavilion ideas, winning great fame and response from the society.

Creation of the �rst on-line World Expo system in the historyIt creates a large-scale “on-line Expo” system through the utilization of a series of top technologies including dimensional modeling, networking and interactive integra-tion, presenting a splendid Expo on the internet for the �rst time, enabling world people to experience the Expo without visiting on the site and greatly improving the international in�uence and in�ltration of the Expo.

To enhance the e�ciency of managing the World Expo in an all-round wayFacing a sea of reports, Crystal CG helps the Expo Bureau improve its e�ciency of internal and external liaison by converting the traditional forms of pictures, diagrams, text and other information into vivid, intuitive and three-dimensional visual infor-mation, which has won high praise from the Bureau.

Crystal CG’ s project of London Olympics has been in the stage of Pre-planning and preparation, which will present more splendors……

In 2010, Crystal CG will become the �rst multimedia design service provider in the history of World Expo

In 2012, Crystal CG will become the world’ s exclusive digital vision supplier of London Olympics.


Core Competition

Productionadvanced products and technology, professional teamsAs an organization of more than 10 years’ experience of architectural service and video industrial , we have many professional teams and advanced technology and products, whether short-term project or very big project, we can ensure our crea-tivity and the producing level as we always did.

CreativeEvery year, Crystal’ s creative team will �nish thousands of architectural projects, these architectures maybe have witnessed the history or direct to the future, we crystal team has a good control of the relationship of the multimedia technology and the architectural visualization, at the same time we focus our attention on the architectural culture and national personalities, in order to reach the goal combin-ing the science with the art to fully show the client’ s design.

ServiceInternational service and individual applianceAs an organization full of architectural service experience, Crystal will be oriented by the clients’ need, providing international standard service combining with the background of the project and any special desire, at the meantime, improve the service procedure and the e�ective management service for the project.


Pro�le of Crystal CG (Shanghai)

Set up in 1999, Crystal CG (Shanghai) is one of Crystal CG’ s

branches with a relatively early founding time, large scale and

broad business scope. Situated in the multimedia industry park in

Shanghai’ s Changning District, the company has a talent pool of

over 400 people from various �elds and has been committed to

rendering a series of visualization products in the �eld of visualiza-

tion designing, commercial demonstration, exposition, �lm and

video and cartoon as well as virtual simulation based on new

media’ s marketing, promotion and communication for corpora-

tions, government departments and other users. It has successively

won several national and municipal honorary titles.


Crystal CG (Shanghai)’ s architectural visualization business

enjoys among its domestic peers the largest foreign customer base

in Shanghai, including some of the world’ s most renowned

design companies and �rms. �rough cooperation with these cus-

tomers over the years, the company has accumulated immense in-

valuable experience in international projects. As the leader of ar-

chitectural visualization in Mainland China, Crystal CG will

present more and more splendid works with more advanced skills

and technologies in the future.


Four competition advantages

One of the largest digital visualization products suppliers.15 years service experiences of this �eld, over 2200 elites of this industry , edited and published popular professional textbooks such as:《Crystal 1》、《Crystal 2》、《Crystal 3》、《Crystal 4》etc… which were considered as classic.

A wealth of project experiences.In addition to some well-known projects such as Olympics, Expo…by now, Crys-talCG has completed more than 100,000 architectural projects, amongst which includes CCTV Tower, Shanghai Centre, Burj Dubai Tower etc.

Development and research technology of Visualization,Architectural Business department has its own independent visualization technol-ogy Development and Research Department which always searches and collects the updated visualization information and put them into practice in the projects. �is is the very secret that we could always guarantee our products at a high level.

Abundant industry resources.15 years development helps CrystalCG lay a solid foundation in the territory of Architecture industry. Till now ,we have established a long-term cooperative rela-tionship with a great number of renowned architectural organizations and design-ers at home and abroad. Our clients network covers every corner of the world. Apart from Architectural Business department, CrystalCG has it own independ-ent Commercial Demo Department, Exhibition Department, Virtual Simulation Technology Department，etc … which are involved of Real Estate, Automobile, Metallurgy, Finance, Government, Military…etc. CrystalCG has indeed become a huge industry information and resources treasure-house as �nishes various cases.


Business Process of Architecture Dept.

�e Architectural Business Department of Shanghai CrystalCG has its own independent and perfect project operation resources which enables the formation of mature and �exible operating mechanism.Each Department has the great human resource supports such as Project Manager,Project Assistant, creative planner … etc, when it comes to important project ,other departments will also give their full supports to secure the successful completion.

Sales & Marketing Dept. Project Dept. Production Centre Finished Products

Research and Development for Visualizaiton technology

Commercial Demo Dept. Exhibition Dept. Virtual Simulation Technology Dept.

3D Animation & Multimedia

Perspective model & Rendering

Creative planning

Superior quality project team


Crystal CG (Shanghai)’ s List of Customers in Architectural BusinessGensler

KPF

Perkins Will

HDR

AECOM

RTKL

Perkins Eastman

Nikken Sekkei Ltd

Handel Architects LLP

gmp Architects

Sandvik (Sweden)

JWDA

SOM

Arte Charpentier

GP

Atkins

Earthasia

Frederic Rolland Architect

China State Construction International Co.,Ltd

Johnson Pilton Walker

Ste�an Bradley Architects

Carrier Johnson

John Buck International Properties LLC

Leman Architectes

Architecture-studio

PGN

Fitzgerald Associates Architects

Kenzo Tange Associates

Winnington Project Management Co. Limited

De Stefano+partners

RMJM Hiller

Steinberg Architects

CHCS

Young+wright Architects Inc

Hlw International

Wimberly Allison Tong&goo

Indis Architects Partners Ltd

Benoy

Mcfca Architects & Interior Designers

Valode Et Pistre Architectes

......


Chicago 2016 Olympic project3D animation 4 minutes and 11 seconds

2007-2-13 to 2007-3-3

Evaluation: SOM gained the American Institute of Archi-

tects (AIA) Chicago chapter granted by the Chicago

Urban Planning and Design 2016, the Olympic Games

prestigious awards, SOM promulgation of this award to all

those who assisted architectural design �rm involved in

bidding and performance of graphics inc. Source of infor-

mation at Sean (Asscoate Director) SOM Chicago O�ce. Chicago 2016 Olympic project team


Shanghai Centre ProjectDesigned by Gensler

�e Architectural Department of Crystal Digital Tec-

chonology Co.Ltd(Shanghai) was entrusted by several

renowned architectural design institution to work on the

“Shanghai Centre” project for visualizaition during bidding

phase in 2006.(Finally , “Gensler” (Shanghai) won the

bidding)


Shanghai Centre Project

After deeply discussing with clients about the overall

design and planning of main building and surrounding en-

vironment, we accordingly o�ered some custom-made

visualization service that consisted of perspectives,3D ani-

mations and some detail adjustment works.


Burj Dubai TowerClient:Emaar Properties

�e project started at 2003,we’ ve made many perspectives

amongst which included main tower,overall layout and

some other ones both for interior and exterior.


Burj Dubai Tower

�e perspectives which are capable of representing the

diverse atmosphere between the magni�cent outdoor scale

and indoor Shopping Mall is the very requirement our

client asked for. Aiming to meet our client’ s speci�c

requirements, we accordingly o�ered some custom-made

visualization schemes.


CCTV Project


Vista CenterClient: Hillier


Mecca Designed by Nikken Sekki

3D animation 3 minutes and 34 seconds

�is is a reconstruction project on a mosque, duration of 4

weeks.�e clients had two requests: to have millions of

Muslims at the pilgrimage, and to present the sobriety of

Religion and Culture through pen-and-ink drawing style.


Mecca

It was a challenge to input huge number of people with

individual motions within limited time. Our Project Man-

ager and Model experts experimented repeatedly to realize

the splendid vigour.

�rough numerous discussions between Project Manager

and our client, we kept trying out new methods, and �nally

achieved amazing Pen-and-Ink e�ect for �nal animation.


TACC project in KazakhstanDesigned by B+H Canada

3D animation 3 minutes and 56 seconds

�is is a planning project of a virgin forest area with some

historical buildings near the city center of Kazakhstan. �e

building complex includes o�ces, commercials, exhibitions,

entertainments and residences.

�e whole animation production took us 4 weeks from

communication and idea proposal.


TACC project in Kazakhstan

�e B+H architects on this project desired to best bring

out the humanistic and cultural spirit with �ne appearance

of people. We spent a lot time communicating with the

architects, the owner and the �lming company helped with

creating real footage on head leader of animation, story and

scene content, selection of actor/actress and production of

music, etc to �nalize the animation script.


Pursuing the perfect excellence and seeking endless advancement toward future.

We provide many renowned architectural design company

with a mass of �ne quality architectural visualization prod-

ucts every year, especially those integrated services with

originality and planning. In addition to those regular per-

spectives and 3D animations, we combine the applicaiton

of 3D media technologies and various illustration e�ects so

that we succeed in giving a boost for the �exibility of rep-

resentation of our products. In this case, people get to see

all those superb and photorealistic architectural art works.


Crystal Cg Shanghai

Business

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