Crux
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Patterns of Audience Appreciation Ratings for Television Programmes In this article the researcher has focused not only on the ratings that the audience give to a certain programme rather he wants to explore how much does the audience enjoy and like those prgrammes. So the researcher basically wants to find out the appreciation ratings of tv programmes by the audience. As the researcher conducted the research in UK therefore he went to Broadcasters' Audience Research Board (BARB), the organization responsible for audience ratings in UK. Though the data of BARB is kept highly confidential and is shared only with the broadcasters and advertisers but the researcher was given access to this data for academic purposes. As the audience reaction aka television opinion poll is provided to BARB by BBC so the researcher secured the data on tapes through BBC. Methodology: The BARB Television Opinion Panel was administered weekly by post using a paper diary system. Each week, panel members received a booklet covering 7 days programming, running from Monday through to Sunday on four different UK channels (BBC1, BBC2, ITV,
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Transcript of Crux
Patterns of Audience Appreciation Ratings for Television Programmes
In this article the researcher has focused not only on the ratings that the audience give to a certain programme rather he wants to explore how much does the audience enjoy and like those prgrammes. So the researcher basically wants to find out the appreciation ratings of tv programmes by the audience.
As the researcher conducted the research in UK therefore he went to Broadcasters' Audience Research Board (BARB), the organization responsible for audience ratings in UK. Though the data of BARB is kept highly confidential and is shared only with the broadcasters and advertisers but the researcher was given access to this data for academic purposes. As the audience reaction aka television opinion poll is provided to BARB by BBC so the researcher secured the data on tapes through BBC.Methodology:The BARB Television Opinion Panel was administered weekly by post using a paper diary system. Each week, panel members received a booklet covering 7 days programming, running from Monday through to Sunday on four different UK channels (BBC1, BBC2, ITV, Channel 4, and S4C). A database of 5 consecutive weeks (the weeks of 19 April 1993 to 17 May 1993) of BARB Television Opinion Panel audience appreciation data was compiled.The Programme Diary enabled the panel member to simply and quickly give an appreciation evaluation for each programme seen during the week, using the scale to be outlined below.
Point on scale Evaluation of Proqramme Score 6 Extremely interesting and/or enjoyable 100 5 Very interesting and/or enjoyable 80 4 Fairly interesting and/or enjoyable 60 3 Neither one thing nor the other 40 2 Not very interesting and/or enjoyable 20 1 Not at all interesting and/or enjoyable 0Sampling of research:The national Television Opinion Panel was continuously maintained by BARB to provide an "achieved" (reflecting the actual UK population) net sample size of 3,000 respondents per week. Up to 3,500 recruitment letters were therefore mailed out per month. Findings:The researcher finds that viewers mostly say they quite like what they watch so only three or four points on the six point scale ever get much use. So many of the analyses carried out led to either limited or null results.
Audiences Perceptions of News Media Services in Three Arab CountriesThis study was conducted in Arab Gulf States region. The researcher collected the research data from three different Arab countries including Saudi Arabia, Qatar and Bahrain. The researcher basically wants to explore how Arab people use new media. Especially after new media developments in Arab what are the major source of news and information of Arabs. Moreover the study investigates the profiles of news audiences across three Arab Gulf countries.
Since the aim of this study was to explore the audiences choices, behaviors and usage of the media so the researcher has applied uses and gratification theory.
Methdology:An online survey was conducted to get the results where 1,752 participants of Arab descent answered the questionnaire. Findings:The most used news source nominated by participants on a daily basis was Arabic News TV, followed by the Internet, Newspapers, Local & National TV, Mobile, Radio, Non-Arabic News TV, and Magazines. This finding was consistent with the results of previous studies.
