Crush IQ Workshop: Managing Social Media Channels For Your Brand
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Transcript of Crush IQ Workshop: Managing Social Media Channels For Your Brand
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Managing Social Media Channels For Your Business
Nisha ChittalNovember 14, 2011
Crush IQ, Washington DC@NishaChittal
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Who am I?
A little about me…• Social Media Manager
at Travel Channel• Working on social
media strategy for brands for the last 4+ years
A little about Travel Channel…• World’s leading travel media brand• 8 Facebook pages• 6 Twitter handles• Over 5 million Facebook fans• Over 1 million Twitter followers• YouTube, Tumblr, Foursquare,
Instagram, Pinterest• Some of our shows: No
Reservations, Bizarre Foods, Man v Food Nation, Off Limits
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What is your goal in social media?
Your goal might be…• Drive sales• Drive ratings• Just drive awareness• Drive actions (sign petitions, donate
money, register for an event)
Your goal should NOT be: getting a million fans.
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Your primary goal in social media should be to build a community of people passionate about your brand.
Your business goals are second.
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Listen before you talk
• Hootsuite or Tweetdeck to monitor daily brand mentions and publish updates– Set up columns for hashtags & relevant Twitter lists
• Sysomos or Radian6 to capture broader discussion across the web about your brand
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What platforms will you engage on?How often will you post on each
platform? Twice a week ? Twice a day?What do you want your “voice” to be?
What is your response/comment policy?What types of content? Video? Photo?
Polls?
Establish your playbook. Put it in writing.
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Get the basics set up
• Allocate resources– Not just your intern,
or your CEO’s kid
• Page Descriptions• Comment Policies• Landing Tabs• Fresh Content• Promotion (TV,
website, email, print materials)
See Hubspot’s “Anatomy of A Successful Facebook Page”
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You’ve got fans – now keep them engaged
• Content that adds value
• Regular Features / Traditions
• Invite users to participate
• Exclusive content• Access to
talent/experts
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With every post, ask yourself:
Is this interesting, entertaining, or somehow providing value to people?
Two secrets to boosting interactions: Clear call to action (like, comment, share) Rich media (link, photo, video)
More interactions ↔ More impressions
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Remember to be human…
At the end of the day, social media is still just
that: people talking to people.
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Questions?