Cruise Lewes

35
CRUISE CRUISE HISTORIC LEWES HISTORIC LEWES

description

 

Transcript of Cruise Lewes

Page 1: Cruise Lewes

CRUISECRUISEHISTORIC LEWESHISTORIC LEWES

Page 2: Cruise Lewes

Why Should Lewes Why Should Lewes Be A Be A

Port-of-Call Port-of-Call For Cruisers?For Cruisers?

Page 3: Cruise Lewes

CRUISE LEWES!CRUISE LEWES!

Lewes is a “CAN’T MISS” destination for cruise Lewes is a “CAN’T MISS” destination for cruise operators scheduling East Coast itinerariesoperators scheduling East Coast itineraries

Perfectly positioned at the entrance of the Delaware Perfectly positioned at the entrance of the Delaware Bay halfway between New York and Norfolk, VABay halfway between New York and Norfolk, VA

Historic homes and museums, quaint shops, Historic homes and museums, quaint shops, outstanding eateries, and tax-free- name-brand outlet outstanding eateries, and tax-free- name-brand outlet stores. stores. Lewes offers an unrivaled variety of Lewes offers an unrivaled variety of unique excursions that have unique excursions that have great appeal to great appeal to the cruise passenger communitythe cruise passenger community

All excursions are accessible within minutes, and All excursions are accessible within minutes, and shuttle serviceshuttle service is available to ensure the experience is available to ensure the experience is hassle-free and unforgettable for passengersis hassle-free and unforgettable for passengers

Page 4: Cruise Lewes

Cape May- Lewes Ferry Cape May- Lewes Ferry TerminalTerminal

Provides easy entrée to large berths as well Provides easy entrée to large berths as well as a modern, fully-staffed and secure port as a modern, fully-staffed and secure port facility, facility, capable of managing more than capable of managing more than 1 million passengers per year1 million passengers per year

The Delaware Tourism Office is committed The Delaware Tourism Office is committed to providing support for cruise operators, to providing support for cruise operators, from helping to plan excursions to from helping to plan excursions to coordinating resources to identifying local coordinating resources to identifying local guidesguides Shuttle service, planned day excursions Shuttle service, planned day excursions

and MOREand MORE

Page 5: Cruise Lewes

What Type Of What Type Of Cruise Lines Will Cruise Lines Will

Port Port In Lewes?In Lewes?

Page 6: Cruise Lewes

Potential Cruise Potential Cruise CompaniesCompanies

American Cruise LineAmerican Cruise Line Passenger Capacity- 104Passenger Capacity- 104 Based in BaltimoreBased in Baltimore

Cruises & DeparturesCruises & Departures• Chesapeake Bay tripChesapeake Bay trip

21 departures/7 nights21 departures/7 nights

• Mid Atlantic Inland Mid Atlantic Inland passage passage

4 departures/7 nights4 departures/7 nights

• East Coast inland passageEast Coast inland passage 4 departures/14 nights4 departures/14 nights

29 POTENTIAL PORTS!29 POTENTIAL PORTS! Cruises- July-NovemberCruises- July-November

Page 7: Cruise Lewes

American Cruise LineAmerican Cruise Line Cruise Route Cruise Route

Page 8: Cruise Lewes

Potential Cruise Potential Cruise CompaniesCompanies

American Canadian American Canadian Caribbean LineCaribbean Line

Passenger Capacity- 100Passenger Capacity- 100 Stops in Philadelphia, Stops in Philadelphia,

Baltimore, and various Baltimore, and various other Chesapeake other Chesapeake portsports

2 Ports!2 Ports! Currently has trips Currently has trips

between RI and FL between RI and FL • GREAT POTENTIAL FOR GREAT POTENTIAL FOR

LEWES CRUISING!! LEWES CRUISING!! Length of ship- 177ftLength of ship- 177ft Draft- 7 ftDraft- 7 ft Cruises- May & NovemberCruises- May & November

Page 9: Cruise Lewes

American Canadian American Canadian Caribbean LineCaribbean Line

Cruise MapCruise Map

Page 10: Cruise Lewes

Potential Cruise Potential Cruise CompaniesCompanies

Cruise WestCruise West Passenger Capacity- Passenger Capacity-

120120 Length of ship- 297ftLength of ship- 297ft Embarks out of Nova Embarks out of Nova

ScotiaScotia• Stops in Bar Harbor, Stops in Bar Harbor,

Nantucket, Nantucket, Yorktown, Yorktown, Savannah and moreSavannah and more

3 Potential Ports3 Potential Ports Cruises- March & Sept.Cruises- March & Sept.

Page 11: Cruise Lewes

Cruise WestCruise WestCruise RouteCruise Route

Page 12: Cruise Lewes

Potential Cruise Potential Cruise CompaniesCompanies

Travel Dynamics Travel Dynamics InternationalInternational Passenger Capacity- Passenger Capacity-

100100 Length of ship- Length of ship-

290ft290ft Stops in Portland, Stops in Portland,

Newport, Newport, Alexandria, Alexandria, Savannah and moreSavannah and more

2 Potential Ports2 Potential Ports

Page 13: Cruise Lewes

Travel Dynamics Travel Dynamics InternationalInternationalCruise MapCruise Map

Page 14: Cruise Lewes

How is the Cruise How is the Cruise Industry Affecting Industry Affecting

OUR Economy?OUR Economy?

Page 15: Cruise Lewes

Cruise Impact Cruise Impact NationwideNationwide

Cruise Tourism Cruise Tourism generates an estimated $18 generates an estimated $18 billion a year in passenger expenditurebillion a year in passenger expenditure Fastest growing sector of the travel industry for the Fastest growing sector of the travel industry for the

past 20 yearspast 20 years Annual growth rate of passengers - 7.4%Annual growth rate of passengers - 7.4%

The US cruise industry supported 315,830 jobs in The US cruise industry supported 315,830 jobs in 2004, which provided $12.4 billion in wages and 2004, which provided $12.4 billion in wages and salaries salaries

9.2 million people embarked on cruises in 20079.2 million people embarked on cruises in 2007 a 2% increase from 2006a 2% increase from 2006

As recently as 2004 studies showed that US ports As recently as 2004 studies showed that US ports accounted for accounted for 77% of global passengers77% of global passengers

Page 16: Cruise Lewes

Cruise Impact - MarylandCruise Impact - Maryland The total economic impact of cruising from The total economic impact of cruising from

Maryland this year is expected to be Maryland this year is expected to be $152 $152 millionmillion

In 2008, the economic impact was nearly $63 In 2008, the economic impact was nearly $63 million million

Cruising spending Cruising spending DOUBLEDDOUBLED!!

The Cruise Industry generated 2,177 jobs The Cruise Industry generated 2,177 jobs

Maryland workers generated income totaling Maryland workers generated income totaling $105 million$105 million

Page 17: Cruise Lewes

How Are Our How Are Our Surrounding State’s Surrounding State’s Investing In The Investing In The

Cruise Industry?Cruise Industry?

Page 18: Cruise Lewes

Cruise Terminal Cruise Terminal InvestmentInvestment

Philadelphia, PA- Philadelphia, PA- $15 million$15 million Rehabilitate former naval shipyard into Rehabilitate former naval shipyard into

a cruise huba cruise hub

Norfolk, VA- Norfolk, VA- $36 million$36 million

New modern terminal near the city's New modern terminal near the city's downtowndowntown

Baltimore, MD- Baltimore, MD- $13 million$13 million

Page 19: Cruise Lewes

Delaware Cruise Delaware Cruise AdvantagesAdvantages

The Cape May- Lewes Ferry Terminal The Cape May- Lewes Ferry Terminal in Lewes, DE can currently support in Lewes, DE can currently support small ships up to 350 ft in lengthsmall ships up to 350 ft in length

Cruising in Lewes would not adversely Cruising in Lewes would not adversely affect traffic flow in our resort areasaffect traffic flow in our resort areas Cruisers would travel via shuttle, bike or Cruisers would travel via shuttle, bike or

on-footon-foot Average time spent at port- 10 hoursAverage time spent at port- 10 hours

Page 20: Cruise Lewes

People Are Excited About People Are Excited About Cruise Lewes! Cruise Lewes!

Page 21: Cruise Lewes

Sussex County, Sussex County, DelawareDelaware

Beaches. Restaurants. History. Beaches. Restaurants. History. Nature.Nature.

Everything.Everything.

Page 22: Cruise Lewes

We Have A Lot To Offer!!We Have A Lot To Offer!! 30 miles of Beautiful 30 miles of Beautiful

Beaches!Beaches! LewesLewes Rehoboth BeachRehoboth Beach Dewey BeachDewey Beach Bethany BeachBethany Beach

Historical AreasHistorical Areas Trolley Tour of Historic Trolley Tour of Historic

LewesLewes Zwaanendael MuseumZwaanendael Museum Fort Miles Historical AreaFort Miles Historical Area Lightship OverfallsLightship Overfalls Lewes Historical SocietyLewes Historical Society

Page 23: Cruise Lewes

Outdoor ActivitiesOutdoor Activities

Bird-watching-Bird-watching- Cape Henlopen & Cape Henlopen &

Prime Hook Prime Hook National Wildlife National Wildlife RefugeRefuge

Hike, Kayak, FishHike, Kayak, Fish Bike the Bike the

Breakwater TrailBreakwater Trail GolfGolf

Baywood Greens Baywood Greens The Rookery The Rookery

Page 24: Cruise Lewes

Food and ShoppingFood and Shopping Wine and Brewery Tours Wine and Brewery Tours

Dogfish Head Brewery Dogfish Head Brewery Nassau Valley VineyardsNassau Valley Vineyards

RestaurantsRestaurants The Buttery The Buttery Striper BitesStriper Bites AgaveAgave Gilligan’sGilligan’s

TAX FREE SHOPPING!TAX FREE SHOPPING! Tanger Outlets Tanger Outlets Second St. Shopping Second St. Shopping

District District Rehoboth Ave. & Rehoboth Ave. &

BoardwalkBoardwalk

Page 25: Cruise Lewes

Who Is Our Target Who Is Our Target Audience?Audience?

Page 26: Cruise Lewes

Cruiser ProfileCruiser Profile 43% of the US population 43% of the US population

are potential cruisers!are potential cruisers! Average Cruiser:Average Cruiser:

45 years old45 years old Household income- Household income-

$79,000$79,000 63% are employed full time63% are employed full time 14% are retired14% are retired 62% are college graduates 62% are college graduates 50% are male50% are male 89% are Caucasians89% are Caucasians

Typical cruisers travel for Typical cruisers travel for 6.6 days6.6 days

spend $1,880 per person spend $1,880 per person on their cruiseon their cruise

Page 27: Cruise Lewes

Potential Delaware Potential Delaware ImpactImpact

Average Spending per Average Spending per PortPort

Passenger- $85- 100Passenger- $85- 100 Crew Members- $75Crew Members- $75

Average # Passengers Average # Passengers per ship- 100per ship- 100

$$10,000 POTENTIAL 10,000 POTENTIAL ECONOMIC INFLOW ECONOMIC INFLOW PER PORT PER PORT + crew + crew spendingspending

• GREAT GREAT OPPORUNITY!!OPPORUNITY!!

30+ ports per year-30+ ports per year- 30*10,000=30*10,000= $300,000!!$300,000!!

Page 28: Cruise Lewes

Cruise Impact- Cruise Impact- Economic Development Economic Development

AnalysisAnalysis

Value added contribution (direct impact) of passenger Value added contribution (direct impact) of passenger spending in Lewes and surrounding areas is $187,189/yrspending in Lewes and surrounding areas is $187,189/yr

Economic impact of adding ‘Cruise Lewes’ to the State Economic impact of adding ‘Cruise Lewes’ to the State economy is $276,328 (direct/indirect/induced spending)economy is $276,328 (direct/indirect/induced spending)

Total amount spent by passengers in Lewes annually is Total amount spent by passengers in Lewes annually is $300,000$300,000

ImpactImpact

DirectDirect IndirectIndirect InducedInduced TotalTotal

Value Value AddedAdded

$187,189$187,189 $43,615$43,615 $45,525$45,525 $276,328$276,328

Page 29: Cruise Lewes

Cruise Lewes Cruise Lewes Could Generate Could Generate an Additional an Additional $576,328.00$576,328.00

to our to our Economy!!Economy!!

Page 30: Cruise Lewes

How Do We Begin How Do We Begin Marketing To Our Marketing To Our Targeted Cruise Targeted Cruise

Companies?Companies?

Page 31: Cruise Lewes

Trade ShowsTrade Shows

Florida Florida Caribbean Cruise Caribbean Cruise Association Association Cruise Cruise Conference and Conference and Trade ShowTrade Show October 26October 26thth- 30- 30th-th-

Saint Lucia Saint Lucia • Costs- ‘Lewes Booth’, Costs- ‘Lewes Booth’,

Delegate, Hotel, Airfare Delegate, Hotel, Airfare Total- $5075.00Total- $5075.00

Leisure Travel Leisure Travel ConferenceConference November 15November 15thth-17-17th-th-

Miami, FloridaMiami, Florida• Costs- ‘Lewes Costs- ‘Lewes

Booth’, Delegate, Booth’, Delegate, Hotel, AirfareHotel, Airfare

Total- $5000.00Total- $5000.00

Page 32: Cruise Lewes

Print & Online MarketingPrint & Online Marketing

Travel Trade/Cruise Travel Trade/Cruise Trade Website and Trade Website and Magazine Magazine 44,551 total 44,551 total

circulation for 2008 circulation for 2008 Weekly Online Weekly Online

AdvertisementAdvertisement: : $500 per ad $500 per ad • 500*12= $6,000500*12= $6,000

Quarter Page AdQuarter Page Ad: : $4,055*4= $16,220$4,055*4= $16,220

Porthole MagazinePorthole Magazine 1/3 page color ad1/3 page color ad

• $2,210*4= $2,210*4= 8,8408,840

Page 33: Cruise Lewes

Cruise Lewes - Total CostCruise Lewes - Total Cost

Trade ShowsTrade Shows $10,075.00$10,075.00

Print & Online Print & Online MarketingMarketing

$37,060.00$37,060.00

Total CostTotal Cost $47,135.00$47,135.00

Page 34: Cruise Lewes

Path ForwardPath Forward Invite Target Invite Target

Companies to visit Companies to visit LewesLewes

Tour the Cape May-Lewes Tour the Cape May-Lewes Ferry TerminalFerry Terminal

Tour Lewes, Rehoboth Tour Lewes, Rehoboth Beach, Dewey Beach etc.Beach, Dewey Beach etc.

Introduce our excursions, Introduce our excursions, restaurants and shopsrestaurants and shops

Market Market ‘Cruise Lewes’‘Cruise Lewes’ in print ads and onlinein print ads and online

Attend 2 Trade ShowsAttend 2 Trade Shows Host ‘Lewes Booth’Host ‘Lewes Booth’

Page 35: Cruise Lewes

Contact InfoContact Info

It’s easy to make Lewes a port of call!!It’s easy to make Lewes a port of call!!Please contact:Please contact:

Heather KentonHeather KentonDelaware Tourism OfficeDelaware Tourism Office

99 Kings Highway | Dover, DE 99 Kings Highway | Dover, DE 1990119901

(302) 672-6804(302) [email protected]@state.de.us