Crue Goods MSP Marc Thompson s2890377
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Major Studio Project Marc ompson S2890377
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Assessment Item 2,3 & 4.
Transcript of Crue Goods MSP Marc Thompson s2890377
Major Studio Project Marc ThompsonS2890377
THE IDEA BEHIND CRUE GOODS WAS TO CREATE QUALITY GOODS FOR QUALITY PEOPLE.
CRUE SPECIALISES IN MEN & WOMEN JEWELLERY, LEATHER GOODS AND APPAREL.ALL ITEMS ARE MADE TO THE HIGHEST STANDARD WITH EVERYDAY WEAR IN MIND.
CRUE GOODS ARE DESIGNED ON THE GOLD COAST, AUSTRALIA AND WITH THAT IN MIND HAVE PIECES REFLECTING COASTAL & RUSTIC GOODS.
OURSTORY
01
THE FINAL DESIGN FOR CRUE GOODS REALLY EMBODIES THE BRAND TO A WHOLE AND ENCOMPONIES ALL THE BRANDS ELEMENTS. THE DESIGN IS
SIMPLE YET TRADITIONAL THAT WILL APPEAL TO THE INTENDED MARKET OF THIS BRAND. IT’S EASILY IDENTIFIYABLE, LOOKS NICE AND FITS THE BRAND
WELL.
CORPORATE IDENTITY
02
jewellery & Leather
est. 2016
Business Card
Online Store Voucher
Leather Hang Tag Front
Leather Hang Tag Back
Jewellery Swing Tag Front
Jewellery Swing Tag Back
CRUE GOODS PRODUCTS CONSIST OF RINGS & BRACELETS WHICH ARE 3D PRINTED IN VARIOUS MATERIALS. ALSO CONSISTING OF LEATHER GOODS
THAT ARE MADE BY HAND USING TRADITIONAL METHODS.
PRODUCTS
02
Palm Signet Ring - Polished Silver
Palm Signet Ring - Gold Steel
Palm Signet Ring - Matte Black Steel
Sun Signet Ring - Polished Silver
Rose Signet Ring - Polished Silver
Wave Signet Ring - Stainless Steel
Skeleton Hand - Stainless Steel
Lightning Bolt Signet Ring - Polished Nickel Steel
Nail Ring - Polished Nickel Steel
Nail Ring - Polished Grey Steel
Female Nail Ring - Rhodium Plated
Nail Bracelet - Polished Bronze
Nail Bracelet - Matte Black Steel
Wheat Bracelet - Raw Brass
Leather Pouch - 100% Veg Tan LeatherHand Made
PRODUCTS ARE ALL PACKAGED WITH CARE TO LOOK AFTER THE QUALITY JEWELLERY. EACH RING IS PACKAGED WITHIN A SOFT BLACK DRAW STRING BAG AND THEN PACKAGED INSIDE A HANDMADE LEATHER
POUCH. WHICH CAN BE USED AS A CARD WALLET AFTER.
PACKAGING
03
Soft Black Drawstring Bag
CRISP, MODERN AND RAD WEBSITE. EASY TO NAVIGATE AND SHOP.
WEBSITE
04
www.cruegoods.com
Shop
Product Page
FACEBOOK & INSTAGRAM
SOCIAL MEDIA
05
Facebook Page
INTERIOR FITOUT
06
Stand To Go Into Boutique Store
Stand To Go Into Boutique Store
Shop Front Vinyl Sticker
CAUSE RELATEDMARKETING
07
X
Cystic Fibrosis Australia advocate on behalf of the CF community and aim to raise awareness for cystic fibrosis. Cystic Fibrosis organisations in Australia provide support
and services to people with Cystic Fibrosis (CF) and their carers and families. This is complemented by a commitment to research and a quality improvement
program focussing on improved clinical care for people with CF.
Cystic Fibrosis Australia and Crue Goods have come together in a campaign against cystic fibrosis. As Cystic
Fibrosis is related with a rose, all the profits of the purchase of a Rose Signet Ring will be donated to CFA
foundation.
#getcfoneveryonesmind
Bus Stop Poster
Website Banner
Website Banner
Website Page
Facebook Page Banner
Ring Overlay
Instagram Sponsored Ad
Thank-you Card
Thank You
Marc Thompson s2890377 www.cruegoods.com
