Crucial Conversations for Navigating Social Media’s Wild, Wild West

32
Crucial Conversations in Social Media

description

At the Austin AMA and Business Wire event, Navigating Social Media’s Wild, Wild West: A Practical Guide for Communicators and Marketers, social media star, Erica O Grady answered whose iron was hot, what’s new and where she thought this runaway social media train headed. Interested in more marketing programs and networking? Visit the Austin American Marketing Association website (www.austinama.org) for coming events and the AMA blog (www.austinama.org/blog) to be a part of the conversation.

Transcript of Crucial Conversations for Navigating Social Media’s Wild, Wild West

Page 1: Crucial Conversations for Navigating Social Media’s Wild, Wild West

Crucial Conversations in Social Media

Page 2: Crucial Conversations for Navigating Social Media’s Wild, Wild West
Page 3: Crucial Conversations for Navigating Social Media’s Wild, Wild West
Page 4: Crucial Conversations for Navigating Social Media’s Wild, Wild West
Page 5: Crucial Conversations for Navigating Social Media’s Wild, Wild West

Social Media

Page 6: Crucial Conversations for Navigating Social Media’s Wild, Wild West

Social MediaGREEN

Page 7: Crucial Conversations for Navigating Social Media’s Wild, Wild West

Chief Experience Officer (CXO)Peanut Butter Media

Caroline Collective4820 Caroline

Houston, TX 77004

Twitter: @ericaogradyEmail: [email protected]

Page 8: Crucial Conversations for Navigating Social Media’s Wild, Wild West

Chief Experience Officer (CXO)Peanut Butter Media

Caroline Collective4820 Caroline

Houston, TX 77004

Twitter: @ericaogradyEmail: [email protected]

@ericaogrady

Page 9: Crucial Conversations for Navigating Social Media’s Wild, Wild West

A Happy Accident

Page 10: Crucial Conversations for Navigating Social Media’s Wild, Wild West

Blogger, Odeo, Twitter - OH MY!!!

Page 11: Crucial Conversations for Navigating Social Media’s Wild, Wild West
Page 12: Crucial Conversations for Navigating Social Media’s Wild, Wild West

69,743rd Person to Join Twitter

@davidgwallace was the 15,074,191st Person to Join Twitter

Page 13: Crucial Conversations for Navigating Social Media’s Wild, Wild West

My First Tweet!

Page 14: Crucial Conversations for Navigating Social Media’s Wild, Wild West
Page 15: Crucial Conversations for Navigating Social Media’s Wild, Wild West

Embrace The Chaos

Page 16: Crucial Conversations for Navigating Social Media’s Wild, Wild West

Corporate Twitter Tales

Page 17: Crucial Conversations for Navigating Social Media’s Wild, Wild West

FreshBooks.com

Page 18: Crucial Conversations for Navigating Social Media’s Wild, Wild West
Page 19: Crucial Conversations for Navigating Social Media’s Wild, Wild West
Page 20: Crucial Conversations for Navigating Social Media’s Wild, Wild West

“Social Media is Word-of-Mouth or Community Based Marketing that leverages Technology as a Platform for Conversations.” ~Erica O’Grady

Page 21: Crucial Conversations for Navigating Social Media’s Wild, Wild West
Page 22: Crucial Conversations for Navigating Social Media’s Wild, Wild West

America in 1908

Page 23: Crucial Conversations for Navigating Social Media’s Wild, Wild West

Relationships Matter

Page 24: Crucial Conversations for Navigating Social Media’s Wild, Wild West

People Matter

Page 25: Crucial Conversations for Navigating Social Media’s Wild, Wild West
Page 26: Crucial Conversations for Navigating Social Media’s Wild, Wild West

Social Capital

Page 27: Crucial Conversations for Navigating Social Media’s Wild, Wild West

Your Reputation Matters

Page 28: Crucial Conversations for Navigating Social Media’s Wild, Wild West

Influence

Page 29: Crucial Conversations for Navigating Social Media’s Wild, Wild West

Conventional Influence‣ Change others’ minds

‣ Debate

‣ Compete

‣ Prevail

Page 30: Crucial Conversations for Navigating Social Media’s Wild, Wild West

New Influence‣ Change your mind

‣ Dialogue

‣ Admire

‣ Engage

Page 31: Crucial Conversations for Navigating Social Media’s Wild, Wild West
Page 32: Crucial Conversations for Navigating Social Media’s Wild, Wild West