CRS Chapter Leadership - Build Organizational Value Using Low Cost Methods
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Transcript of CRS Chapter Leadership - Build Organizational Value Using Low Cost Methods
Multiple Authors
• President
• President Elect
• Immediate Past President
• Treasurer
• Education
• Membership
Power of Video
• Chapter presentations
• Guest speakers
• Installation banquets
• Charity events
• CRS Testimonials
• Marketing ideas
Video Testimonials
• Referrals from other members
• Networking opportunities
• Education from courses
Improve LinkedIn Group
• Invite members
• Ask members to follow you
• Post RSS link to all websites
• Post events to profile
• Add badge to profiles
• Post link on other websites
Improve your Facebook Group
• Invite friends to join group
• Add photos of events
• Add videos of events
• Enable the discussion board
• Schedule events and invite members
• Add badge to profiles
• Post link on other websites
Improve Your Twitter
• Follow your members
• Ask members to follow you
• Post RSS link to all websites
• Post events to profile
• Add badge to profiles
• Post link on other websites
Benefits of Google Docs
• FREE
• Access documents from online connection
• Save time emailing documents
• Restrict access by invitation only
• Collaborate on documents in real time
• FREE
Whom to Interview
• Top CRS agents in local market
• Regional Chamber of Commerce
• Local public figures
• Chapter Presidents
Why Share Favorite Websites
• Position CRS Chapter as source of info
• Resource for members
• RSS syndication in blog
Updates Outlook, RSS feed, and your
website automatically
Updates Outlook, RSS feed, and your
website automatically
Contests
• Best CRS video testimonial
• Best marketing idea
• Best LinkedIn discussion
• Best Flickr photos
• Best audio interview
• Best blog post
Give Winners
• FREE lunch
• FREE CRS class
• Gift certificate at the CRS store
• Trip to Sell-a-bration 2009
I will give you…
• EXPOSURE
• List of members
• Time to present at events
• Mentioned in marketing and communication:– Blog
– Podcast
– Social networks
– Website
– eMarketing
Organization Checklist
• Open checklist
• Identify action items
• Assign role
• Assign completion deadline